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Cosm, an immersive technology, media, and entertainment company, has identified Detroit as the home of its fourth experiential entertainment venue. Located in downtown Detroit, adjacent to Campus Martius, Cosm Detroit will be part of the long-term revitalization of downtown Detroit. Since opening its first two venues in Los Angeles and Dallas, and announcing its third […]
PUMA has opened the doors to its second North American flagship store in Las Vegas at the BLVD Las Veg as. The 25,000 sq. ft. retail space, which spans an impressive three stories, redefines what it means to be a brick-and-mortar location in today’s digital world. Located in the heart of the Las Vegas Strip, […]
Under Armour recently celebrated the grand opening of its UA Flagship Brand House at Baltimore Peninsula. The 24,000 sq. ft. store is situated on the campus of the brand’s new Global Headquarters, bringing UA’s retail presence physically closer to its athletes, product, and innovation teams. Offering an immersive experience inspired by Under Armour’s Sports House […]
Avocados From Mexico is once again taking its national shopper campaign to the end zone for the Big Game. This year, the brand is teaming up with iconic tight end, broadcaster and 4x Big Game champion, Rob Gronkowski, to help shoppers get ready for their Big Game parties. As part of the brand’s national shopper […]
King’s Hawaiian partnered with professional soccer’s Alex Morgan for the brand’s “Be the Game Day Hero” campaign. The campaign celebrates the real MVPs of game day: parents and caretakers who lovingly juggle it all, from shuttling their kids to youth soccer practice to packing the pre-game snacks that fuel them – and so much more. […]
Sierra, the TJ Maxx sister brand that delivers great value on top active and outdoor brands for the whole family, announced its 100th store location opening in Sheboygan’s Deertrace Kohler shopping center. Sierra Marketing Director, Caitlin Kobelski, said, “We’re excited to bring our unique shopping experience to Sheboygan, providing a convenient destination to gear up […]
Foot Locker Unveils Reimagined Store Concept Foot Locker announced the grand re-opening of its iconic store on 34th Street in New York City, a pivotal milestone in its global retail revitalization. The newly redesigned store enhances consumer This reimagined concept highlights Foot Locker’s steadfast commitment to sneaker and basketball culture through the introduction of Foot […]
GSP, (www.gspretail.com), recently teamed up with ampm to renovate the retailer’s convenience store located at the Seattle Mariners T-Mobile Park. The branding and design services included logos and colorways, retail environment design, visual merchandising and décor. The criteria that ampm set included representing the culture of Seattle, reflecting the modern aesthetic of the stadium, and […]
The National Basketball Association has opened a new NBA store in Houston, TX. The new store, located at The Galleria in Uptown Houston, marks the league’s second Flagship store in the U.S. following the opening of the New York City store in 2015. As part of the league’s partnership with Lids and Fanatics, Lids will […]
KUIU recently turned to Changeup, Inc., a Dayton, OH,-based design firm, (www.changeupinc.com), to design its first flagship store in Dallas, TX. KUIU needed to create a space that demonstrated its expertise, unparalleled gear, and didn’t just look like another outdoor retail store. The store’s striking visuals inspire shoppers to envision themselves on their once-in-a-lifetime adventure. […]
La Sportiva, maker of the world’s finest mountain gear, has opened its first premium retail store in the U.S. in Boulder, CO. The new location features products from La Sportiva’s entire collection, from climbing and running shoes to ski touring gear and premium apparel. “We are not just opening a store; we are creating a […]
Swiss sportswear brand On has opened its newest store in Miami, its fifth location in the U.S. Encompassing 3,229 sq. ft. of retail space in Miami’s upscale designer precinct, the store will showcase On’s latest footwear and performance apparel innovations while inviting guests to experience subtle design hues reflecting Miami’s tropical outdoor elements and cultural […]
Coors Light and Miller Lite are tying into football season with a marketing blitz that includes new ads, packaging that highlights major partnerships, and a suite of new retail displays. “With Miller Lite representing 16 NFL teams and Coors Light’s dozens of alliances with top college football schools, the brands aim to have a strong […]
Avocados From Mexico is partnering with football, food and reality TV star, Jesse Palmer, to encourage shoppers to host a Better Bowl – a game-day viewing party made better with guac. The campaign includes QR codes on in-store displays that shoppers can follow to score chances to win exciting prizes, including cash back on avocado […]
Bass Pro Shops announced plans for a new destination retail store in Tucson, AZ. The opening of the Outdoor World will mark the third Bass Pro Shops location in Arizona, as it continues to expand its presence to serve the passionate sportsmen and women in the Southwest with the widest selection of quality products at […]
Specialty outdoor retailer REI Co-op will open in Beavercreek, Oh in spring 2024. The 23,000 sq. ft. store will offer a wide assortment of apparel, gear and expertise for camping, cycling, running, fitness, hiking, paddling, climbing, snow sports and more. In addition, certified mechanics will tune and repair equipment through a full-service bike, ski and […]
Wrangler has announced a multi-year sponsorship agreement with the Dallas Cowboys. Prominently activated onsite at AT&T Stadium, the sponsorship pays homage to Wrangler’s deep roots in Texas and makes the global denim brand the official jeans of the Dallas Cowboys. Cowboys fans can shop for Wrangler denim in retail locations across Texas. “This sponsorship celebrates […]
As the Official Soft Drink of the NFL for over 20 years, Pepsi is introducing Pepsi Zero Sugar as the new “Official Zero of the NFL” for the 2023-2024 season. To celebrate, Pepsi is joining forces with running back D’Andre Swift of the Philadelphia Eagles – who announced earlier this year that he’d sport No. […]
Breckenridge Distillery, one of the most awarded craft distilleries in the U.S., and the official bourbon of the Denver Broncos, announced two new limited-edition Back-to-Back Broncos Bourbon Blends, the third commemorative Broncos Bourbon Blends of the series collaboration. This season’s bourbon collaboration pays homage to the back-to-back World Championships wins by the Broncos in 1997 […]
Labatt Blue Light is releasing Throwback Tea, a non-carbonated red raspberry hard iced tea, featuring the iconic red helmet on its packaging. Newly named the official sponsor of Bills Mafia, Throwback Tea brings today’s fans the intensity and nostalgia of the Bills’ teams from the 1990’s while they cheer on their favorite team. “There is […]