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WWE and Nutrabolt, owner of the C4 brand, have expanded their multi-year partnership with the launch of their first-ever co-branded product collaboration: WWE-inspired flavors of C4 Ultimate Pre-Workout Powder and C4 Ultimate Energy Drink. The products will be available exclusively at GNC. The C4 Ultimate Energy x WWE collection will consist of five special edition […]
Brooks Running is launching ReStart, a new recommerce program that will refurbish and resell gently used Brooks footwear in the US. ReStart keeps gently used gear on the run and enters the brand into the growing recommerce market. Brooks partnered with Trove, the industry leader in branded resale for more than a decade and the […]
Road Runner Sports has launched FIT FINDER, a new 3D foot scanner. The technology is available only in Road Runner Sports retail locations and provides an exclusive in-store shoe fitting experience that quickly and finds perfect-fitting shoes, socks and custom insoles in under 10 minutes. Road Runner Sports Pres., Mike Gotfredson, Jr., said, “Our Fit […]
Oatly Group AB, the world’s largest oatmilk company, and Minor League Baseball have announced an exclusive, multi-year partnership across the US and Canada. The partnership launched in select parks and is believed to be the first-ever national, plant-based milk and plant-based, non-dairy dessert partnership with a sports league in the US. “We’re thrilled for Oatly […]
H-E-B has launched H-E-B Creamy Creations Houston Astros Peanut Brittle ice cream. This seasonal selection is exclusive to the Houston area and will be available in both half-gallon and pint sizes. Fans of the 2022 MLB World Champions will be happy to know that 5% of each ice cream purchase price will be donated to […]
F1 Arcade, the world’s first official Formula 1 simulator racing experience to put socializing at its core, is opening its first US location in Boston Seaport in March 2024. Combining social gaming with the thrills of Formula 1, as well as best-in-class food and drink offerings, the unique hospitality concept has set ambitious US expansion […]
The Athlete’s Foot, (TAF), has introduced its “neighborhood” concept store. The Athlete’s Foot is focused on elevating the consumer experience while continuing to drive hyper-localized product assortment and community engagement efforts. In addition, TAF is increasing its apparel presentation with the introduction of new brand partnerships with Polo Sports, Sergio Tacchini, PRPS, Market, Gudlyfe, and […]
Wilson Sporting Goods has unveiled its first retail store in California, located within the Third Street Promenade shopping district in Santa Monica. The 4,500 sq. ft. space is Wilson’s first brick-and-mortar location on the West Coast, highlighting an expansive product offering across countless sport categories, as well as immersive experiences that celebrate the brands rich […]
New Balance has now opened a new retail concept in Boston, MA. Designed around central seating gestures, the store aims to encourage customers to convene, draw inspiration from each other, and find their authentic style. The concept will include an edited assortment of merchandise as well as visual storytelling to accompany select products, highlighting the […]
The NBA and Cosm, a leading immersive technology, media, and entertainment company, have announced a multi-year partnership that will feature a new live game viewing experience for fans. In this first-of-its-kind partnership, Cosm will produce and present select games from NBA League Pass, the league’s out-of-market live game streaming service, in immersive 8K on large-scale […]
Molson Coors’ two leading brands, Miller Lite and Coors Light, have planned a full slate of programming around pro and college football. “Few things go better together than football and beer, but we’re taking that a level further: Nothing goes better with football than our brands,” said April Roberts, Associate Marketing Manager for Coors Light. […]
Modelo, The Official Beer Sponsor of the College Football Playoff, is celebrating college football fans by giving them the chance to prove their full-time fandom and win a $100,000 “salary” prize plus a trip to the College Football Playoff National Championship in Los Angeles in January 2023 in the Modelo Full-Time Fan Contest. One Contest […]
Bud Light is getting fans across the country hyped-up for this year’s football season. “As the official beer sponsor of the NFL and the #1 best-selling beer brand in America, we know there is nothing quite like the excitement of football season,” said Alissa Heinerscheid, V.P., Marketing for Bud Light. “We’re helping fans everywhere start […]
Chronic Cellars, encourages enthusiasts to get their ‘game on’ with the debut of an interactive, gamified augmented reality (AR) experience. Adventure seekers and wine enthusiasts alike can purchase a bottle of Chronic Cellars Purple Paradise, scan the QR code with their phone, to watch good ‘ol Purple come to life with augmented reality. The AR […]
CHEQ is partnering with PepsiCo Beverages North America (PBNA) to bring their combined offering to stadiums, universities, and restaurants, starting in the Miami, FL market and expanding soon to the rest of the nation. CHEQ’s technology allows consumers to place on-premise food and beverage orders from their mobile devices and have it delivered to their […]
The Detroit Lions and Fanatics have announced a multi-year extension and expansion of their partnership. Fanatics will assume operations of the full suite of on-site merchandise and fan gear outlets at Ford Field, while continuing to power the Lions’ online and mobile commerce business. A centerpiece of the new partnership is Fanatics’ significant investment to […]
BetMGM, a leading sports betting operator, and the Arizona Cardinals, has debuted the first sportsbook at a National Football League (NFL) stadium. The BetMGM Sportsbook at State Farm Stadium is a two-story, 17,000-sq. ft. entertainment destination featuring state-of-the-art sports wagering amenities, concert-hosting facilities, a gourmet grille and bar and a variety of screens to watch […]
The Seattle Seahawks and Lumen Field have announced plans to modernize the stadium’s concessions experience with a new store powered by Amazon’s Just Walk Out technology for checkout-free shopping and Amazon One for entry and payment with palm recognition. Lumen Field will become the first NFL stadiums to implement both technologies in a single store, […]
AFTCO displayed its sustainability initiatives at ICAST, the world’s largest fishing trade show. The 50-by-30-foot booth is constructed entirely of recycled cardboard, reinforcing its sustainability efforts. The recycled cardboard structure displayed visuals of key product releases and ways to take action towards sustainability and environmental stewardship. To build this unique booth, AFTCO enlisted the help […]
DICK’S Sporting Goods and SidelineSwap, the world’s largest online marketplace for new and used sporting goods, are expanding their partnership to offer a series of 50 new trade-in events at DICK’S stores. At trade-in events, athletes can exchange their used sports gear and receive DICK’S gift cards to use towards their next purchase. Athletes also […]