Archive by category Sports Marketing

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Decathlon Canada Opens New City Concept Store In Toronto’s Union Station

Decathlon Canada Opens New City Concept Store In Toronto’s Union Station

Decathlon, continues its Canadian expansion with a new City concept store, opening in Toronto’s Union Station. While the 3,500 sq. ft. City concept store will feature a top-seller selection of the 7,000 products offered by the brand, it will also conveniently serve as a pick-up location for downtown commuters who have made Click & Collect […]

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Build-A-Bear Workshop Opens At Football Hall of Fame Village

Build-A-Bear Workshop Opens At Football Hall of Fame Village

Build-A-Bear Workshop has opened a new store at the Fan Engagement Zone at The Hall of Fame Village in Canton, OH, north of the Pro Football Hall of Fame. This Workshop offers the signature Build-A-Bear Make-Your-Own experience, including the iconic Heart Ceremony, with an assortment of furry friends, accessories, and products that appeal to kids, […]

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buzzbox Cocktails Announces Exclusive R-T-D Offering At Acrisure Arena

buzzbox Cocktails Announces Exclusive R-T-D Offering At Acrisure Arena

Buzzbox Premium Cocktails,, the first ready-to-drink Cocktail in the eco-friendly Tetra Pak Box, has announced its founding partner sponsorship agreement with Acrisure Arena, the newest world-class venue designed specifically for the Coachella Valley. The agreement includes the rights for buzzbox Premium Cocktails to be the exclusive ready-to-drink beverage served in the arena with a branded […]

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Tanduay’s Cocktails A Go-To For Fans At The Milwaukee Bucks’ Fiserv Forum

Tanduay’s Cocktails A Go-To For Fans At The Milwaukee Bucks’ Fiserv Forum

Tanduay, the World’s Number 1 Rum, recently opened a bar in the home arena of the Milwaukee Bucks. The Tanduay bar at the Fiserv Forum provides a refreshing cocktail experience with a tropical twist. “A Filipino rum brand in the home of one of the most exciting teams in the NBA is something that we […]

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Caesars Sportsbook At Chase Field Now Open

Caesars Sportsbook At Chase Field Now Open

Caesars Entertainment, in partnership with the Arizona Diamondbacks, has opened Caesars Sportsbook at Chase Field. The two-story, 22,300 sq. ft. entertainment destination is located adjacent to Chase Field in Downtown Phoenix and is the largest freestanding sportsbook in Arizona and the largest retail sportsbook to open in partnership with a major sports stadium. This new, […]

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Wilson Sporting Goods To Open New Retail Locations In NYC

Wilson Sporting Goods To Open New Retail  Locations In NYC

Wilson Sporting Goods has opened its second retail store in New York; a neighborhood store on the Upper East Side of Manhattan. Following in the steps of its SoHo flagship, the uptown location is focused on the brand’s continued commitment to sport, highlighting an expansive product offering across sport categories. With more than 8,000 sq. […]

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Champs Sports Unveils New Retail Concept

Champs Sports Unveils New Retail Concept

Champs Sports, part of Foot Locker, has unveiled the brand’s new retail concept – Champs Sports Homefield in Pembroke Pines, FL. The location is the largest of any Foot Locker subsidiary in the world at 35,000+ sq. ft. The first of its kind – Champs Sports Homefield builds on the brand’s history of always listening […]

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ARHT Media has launched CAPSULE, ARHT’s latest touchscreen 4K hologram display creates memorable interactive experiences. CAPSULE is a holographic display that is plug-and-play for events in all lighting conditions and can be permanently installed for retail and other consumer or user-facing applications. CAPSULE can beam-in live hologram presenters by leveraging ARHT’s HoloPresence capabilities, as well […]

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Climate Pledge Arena Announces Use Of Amazon’s Just Walk Out Technology

Climate Pledge Arena Announces Use Of Amazon’s Just Walk Out Technology

Climate Pledge Arena announces the use of Amazon’s Just Walk Out technology with Amazon One to make the in-arena shopping experience more efficient and cut wait times so guests can get back to the action faster. The four food and beverage stores equipped with Just Walk Out technology and Amazon One have opened when the […]

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Constellation Brands Teams Up With NFL For Multi-Year Partnership

Constellation Brands Teams Up With NFL For Multi-Year Partnership

Constellation Brands is furthering its presence in the New York football market with the announcement of a new multi-year partnership with the New York Jets, New York Giants and MetLife Stadium in East Rutherford, NJ in collaboration with Modelo and the Corona Brand Family. Modelo Especial is now an official beer sponsor of the New […]

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Soluria Guard Health Merchandiser

Soluria Guard Health Merchandiser

Soluria required merchandising interruptive integration in the mouth guard section for its Guard Health mouth guard. The objective was to create a relevant placement within the sports retailer. The unique suspended placement system was not the only requirement for the project. The graphics and print quality were also a top priority. The multi-tiered design allowed […]

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Callaway Chrome Soft Golf Ball Display

Callaway Chrome Soft Golf Ball Display

Callaway wanted to take advantage of the spring season when golfers typically reload their golf ball arsenal. Cantilevered shelves clearly present the product to the shopper, making it easy to grab and place into their shopping cart. This display created product awareness and an incremental sales lift for the brand, and for retailers it was […]

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Everbrite, LLC manufactures the Bluetooth enabled digital LED Coors Light Feature Clock with dual messaging lines of text. Everbrite developed a user-friendly downloadable APP, available for both iOS and Android smart-phones, which controls this technologically advanced P.O.P. sign. The user can securely manage all aspects of the unit, including three varying levels of sign brightness […]

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Gatorade Dick’s Sporting Goods Floor Display

Gatorade Dick’s Sporting Goods Floor Display

PepsiCo wanted to create an integrated pallet display that would grab customers’ attention, create an easy shopping experience and move product from the backroom to the sales floor at Dick’s Sporting Goods locations. An opportunity existed for the brand to expose shoppers already familiar with Gatorade products to buy additional offerings. This display established a […]

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Legacy Team Specific Sunglasses Pallet Display

Legacy Team Specific Sunglasses Pallet Display

Legacy Brand Products wanted to create a visually appealing display for placement in Sam’s club to promote and sell team-branded sunglasses (MLB and NCAA Football). The display was to include an interactive component that would allow shoppers to try on the sunglasses, and see how they fit. Only by utilizing a large-format, direct-to-sheet digital press, […]

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Under Armour Academy Outdoor Display

Under Armour Academy Outdoor Display

This Under Armour Academy Outdoor four sided stand alone floor display was created to increase brand awareness and higher sell through to smaller chain and specialty stores such as Academy Sports. Carocon reduced the cost of a display used in larger chains by reducing size and number of SKUs without compromising the quality appearance and […]

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Legacy Brand Products wanted to create a visually appealing display for placement in Sam’s club to promote team-branded sunglasses. The display was to include an interactive component that would allow shoppers to try on the sunglasses, and see how they fit. Only by utilizing a large-format, direct-to-sheet digital press, team-specific product cards and pallet displays […]

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