The National Hockey League has debuted Digitally Enhanced Dasherboards (DED), an advanced approach to dynamic dasherboard advertising. The DED system allows for the digital replacement of camera-visible arena dasherboards within local, national, and international NHL game broadcasts, ushering in the next wave of innovation to create new opportunities for the League, its Clubs and their media and corporate partners.
The NHL has partnered with Supponor, a world leading technology provider focused on raising standards for innovative commercial strategies through digital signage, to develop the DED technology solution which uses remote, Artificial Intelligence (AI)-based keying technology to program dasherboard advertising during game broadcasts by placing dynamic graphics over the camera-visible arena dasherboards. DED graphics can be displayed during games in a market-specific way wherever the game feed is broadcast resulting in dynamic and targeted branding and promotional messaging that was not previously achievable.
NHL Launches Dynamic Signage Initiative
