No Frills, the popular hard discount grocery retailer, opened its first small format store, with a footprint of under 15,000 sq. ft. in downtown Toronto. The new store will offer customers a great selection of grocery, full produce and meat at low prices.
“The new, smaller format gives us flexibility when determining new locations, whether in urban or rural settings, we can now open stores where Canadians need them most, improving access to lower cost food,” said Melanie Singh, President of Hard Discount, Loblaw Companies. “While smaller in size, the shopping experience will be comparable to the large format store – stocking the brands and products they want most at the prices they have come to expect from No Frills.”