Swiss performance sportswear brand On has opened its newest store in Portland, OR, underscoring the company’s ongoing global retail expansion. Across 3,400 sq. ft., On Portland will showcase the brand’s latest footwear, apparel and accessories curated in head-to-toe collections for run, trail and everyday movement. The centerpiece is the Magic Wall – a signature aspect of On’s stores that innovates the traditional retail experience by giving shoppers an immediate try-on. The Magic Wall features hidden drawers with a full size-run of On’s latest footwear, allowing for more valuable interaction for consumers with On’s expert store advisors.
On Portland is the brand’s first store to introduce its new modular design system, making it possible to quickly reconfigure the layout to cater to evolving shopper preferences. The store has several interactive installations including one that highlights On’s revolutionary CloudTec technology, showing in real time how the cushioning adapts to unique movements by compressing horizontally and vertically.
On Advances Expansion With Portland Store
