Arc’teryx Unveils Largest North American Brand Flagship Store At 580 Broadway
Arc’teryx Equipment, the global design company specializing in technical high-performance outerwear and equipment, has opened its largest North American brand retail location to date at 580 Broadway in New York City. The brand will celebrate the two-story, 14,164-square-foot store, representing the most complete expression of the Arc’teryx brand, with a dedicated focus on promoting circularity as the future of retail.
As the cornerstone of Arc’teryx’s commitment to sustainability, the 580 Broadway flagship location features an entire floor devoted to ReBIRD™?, the brand’s circularity platform. The ReBIRD Service Center is Arc’teryx’s largest global center for circularity, offering an extensive array of services to help customers maintain and extend the life of their gear.
“The Broadway store marks a significant milestone in our retail evolution,” said Delaney Schweitzer, Chief Commercial Officer. “We are proud to offer a space where our community can explore both new and pre-loved products under one roof and access unparalleled product care and repair services to keep their gear performing at its best for years to come. Building on the success of our original SoHo location, this new location is truly a hub for our community, a place for guests to engage with our pinnacle retail offering, build connections over coffee and share their love of the mountains.”
Occupying the entire lower floor of the new 580 Broadway store, the ReBIRD Service Center is a hub of innovation and sustainability. Modeled after the ARC’One manufacturing facility near Vancouver, BC, the center offers a full suite of repair services, product education, and technical washing. With four full-time ReBIRD Repair Operators on site, guests can access everything from full zipper replacements to hardshell repanelling, as well as light repairs, washing, and waterproofing of used gear.
This flagship location also marks the global debut of in-store ReGEAR shopping. Guests can explore a curated selection of pre-owned items, meticulously refurbished by Arc’teryx technicians to meet the brand’s high-performance standards. From limited-edition capsule collections to rare vintage designs and one-of-a-kind pieces, the ReGEAR collection offers a sustainable alternative to buying new, with each item embodying the durability and reliability expected from Arc’teryx gear.
The store’s design reflects Arc’teryx’s commitment to modernity and sustainability, featuring exposed ornate pillars, technical lighting, and a neutral color palette. The ReGEAR area includes fitting rooms, assessment counters, and workbenches, all set against a backdrop of light tones and minimalistic treatments to highlight the unique ReGEAR pieces and ReBIRD tools and machines. (Web Site) www.arcteryx.com
Avocados From Mexico® And Susan G. Komen® Team Up For National Breast Cancer Awareness Month
For the fourth consecutive year, Avocados From Mexico®, the number one selling avocado brand in the U.S., is renewing its partnership with Susan G. Komen®, the world’s leading breast cancer organization. During October, National Breast Cancer Awareness Month, Avocados From Mexico is contributing a $100,000 donation to Susan G. Komen and will be turning produce aisles pink with limited-edition displays and branded bags available in participating stores.
The co-branded “A Super Good Cause” campaign, meant to drive consumer awareness around the most common cancer among women in the U.S., will be available nationwide throughout National Breast Cancer Awareness Month. By raising awareness, the brand hopes to support Susan G. Komen’s mission: to save lives by meeting the most critical needs in communities and investing in breakthrough research to prevent and cure breast cancer. With one in eight women in the U.S. experiencing a breast cancer diagnosis in their lifetime, this is a cause that impacts many avocado shoppers – who are 74% female- around the world.
“Our partnership with Susan G. Komen matters so much to Avocados From Mexico. It’s the perfect opportunity to showcase our always good avocados at retail through our pink packaging and in-store displays to build shopper support for this meaningful cause,” said Stephanie Bazan, Senior Vice President of Commercial Strategy and Execution at Avocados From Mexico.
“As we continue to show up for patients with such a powerful mission in mind, it’s an honor to have the continued support of Avocados From Mexico,” said Sarah Rosales, Senior Vice President, Corporate Partnerships at Susan G. Komen. “Throughout the years, the brand has done an incredible job raising awareness, sharing key health messages, and directing consumers to the resources they need to stay informed about their health and make beneficial nutritional decisions.” (Web Site) www.avocadosfrommexico.com
Babyletto Opens First Flagship In Los Angeles Redefining Nursery Shopping Experience
Babyletto has opened its first-ever brick-and-mortar store in Los Angeles, offering a fresh, inspiring space where modern families can discover the brand’s thoughtfully crafted nursery furniture. Nestled on Melrose Avenue, the new store offers a personalized, concierge-style shopping experience where parents can explore over 25 pieces from Babyletto’s award-winning collection, including modern cribs, recliners, gliders, and dressers, all in a welcoming and beautifully designed setting.
Babyletto’s flagship location serves as a warm and welcoming haven for parents-to-be, showcasing the LA-based brand’s iconic, top-rated nursery essentials. Inside the store, a ‘Design Center’ allows customers to explore wood samples as well as fabric swatches for Babyletto’s stylish nursery seating, while receiving hands-on product and design guidance from Babyletto experts. The store, designed by RD Collaborative, also emphasizes Babyletto’s commitment to sustainability through educational resources for new parents to learn about the brand’s industry leading certifications, such as GREENGUARD Gold, FSC and GOTS. Additionally, Babyletto has introduced a new white-glove delivery service, enhancing the seamless shopping experience beyond the confines of the store. (Web Site) www.babyletto.com
Bank of America To Open More Than 165 Financial Centers By End Of 2026
Over the last 10 years, Bank of America has been expanding its financial center network, opening locations nationwide in new and existing markets. The bank is on track to open more than 165 new centers across 63 markets by the end of 2026, including nearly 40 this year. This is in addition to the more than 100 centers the company opened over the last two years.
“We are reaching more and more clients through the expansion and modernization of our financial centers,” said Aron Levine, President of Preferred Banking at Bank of America. “While most clients are using our digital capabilities for their everyday banking, they are visiting our centers for in-person conversations about their more complex financial needs and advice on their life priorities and financial goals.”
Bank of America is continuing to expand its retail banking presence in Kentucky, with the opening of its first Louisville-area financial center today and a second center set to open on Oct. 7. In total, the company plans to open five financial centers in the Louisville market by the end of 2025. The bank’s first financial center in Kentucky opened in Lexington in 2021. This latest expansion will bring its total number of financial centers in the state to 10 by the end of 2027. Bank of America currently serves nearly 95,000 consumer and small business clients throughout Kentucky through existing centers, along with clients of its well-established Merrill Wealth Management business, and corporate and business banking clients.
“We are thrilled to be expanding our presence in the Bluegrass state by opening our first financial centers in Louisville,” said Felicia Lewis, Division Executive, Southeast at Bank of America. “By expanding our capabilities in this market, we are able to better serve clients, and further drive local community growth and development.” (Web Site) www.bankofamerica.com
Insomnia Cookies Reaches Major Growth Milestone Of 300 Store Locations Globally
Insomnia Cookies, the bakery brand best known for delivering delicious, warm cookies late into the night, has reached a significant company milestone by announcing the opening of its 300th bakery worldwide. With bakeries across the U.S., Canada, and the U.K., this achievement reinforces the late-night bakery’s commitment to increasing access to its products and meeting the cookie cravings of its Insomniacs.
In 2024, Insomnia Cookies is projected to open 55 new locations, surpassing the brand’s highest total new store openings in a year. This year, Insomnia Cookies debuted its global headquarters – the “Imagine What’s Possible Center” (IWP) and Flagship Bakery. The company also expanded its portfolio to include transit centers with the opening of a bakery in the heart of New York’s Penn Station and an upcoming location set to open in Washington D.C.’s Union Station in the coming weeks. The late-night bakery first expanded its international footprint to Canada and the U.K in the summer of 2023 with further expansion planned for the fall. Insomnia Cookies, fueled by a new partnership with Verlinvest and Mistral Equity Partners, plans to open over 1,800 bakeries in the United States alone in the next decade. (Web Site) www.Insomniacookies.com
JCPenney Brings ‘More Holiday, Bigger Savings’ This Season
JCPenney is embracing the spirit of joy this holiday season by helping America’s diverse working families attain more holiday at bigger savings through a refreshed assortment of trend-forward merchandise, iconic new partnerships and reunions, beauty-filled in-store experiences and “Really Big Deals.” A year after its $1 billion reinvestment into the business – including a newly relaunched loyalty program – the retailer is poised to deliver its most rewarding holiday experience yet for customers.
Holiday shoppers are on the lookout for gifts and experiences that uplift their spirits – from self-care essentials to comforting little luxuries. JCPenney’s seasonal offerings will feature fashion-forward takes on the classics, starting with the return of one of its most beloved brands, Martha Stewart, and its latest expansion – The Martha Stewart Holiday Collection. Featuring a cozy patchwork three-piece reversible quilt set, bath essentials and new categories like kitchen and dinnerware, the collection is in stores and online just in time for hosting and gifting. Additionally, customers can find JCPenney’s classic kitchen favorites like Cuisinart, Keurig and Calphalon. For gadget lovers, the Ninja Blast Portable Blender is a must-have, combining premium Ninja technology with cordless features.
Customers will also find the popular national brands they love – including the latest from Adidas, Puma, and Champion to denim for any occasion from Levi’s® and street-style essentials from Dickies. JCPenney is also the destination for official NFL, MLB, NHL and PGA sportswear, including team overalls and onesies that are all the rage. One of the retailer’s sweetest collaborations of the season will feature a JCPenney x HARIBO® holiday lineup in select stores and online. It features comfortable styles for young adults, teens and kids with the iconic Goldbear in bold holiday colors.
Many exciting holiday developments can be found in JCPenney Beauty this year, a spot that has won the attention of TikTok’s savviest beauty fans for its treasure trove of “It” products. On top of founder-led brands bringing inclusive makeup, skincare and haircare to mainstream shelves, customers can access beloved brands like Too Faced and Buxom, as well as trending beauty – from Cosrx Advanced Snail 96 Mucin to universally flattering blushes by RMS Beauty that artfully enhance both lips and cheeks. Additionally, customers can score the latest sought-after exclusive – Messi the Fragrance – this holiday season. To prepare for holiday occasions, JCPenney has partnered with Larry Sims, one of the most sought-after hairstylists in the industry, for a special experience: SimStyled, available in a limited number of salon locations. The styling menu of texture hair looks, which utilizes products from Flawless by Gabrielle Union, will change seasonally to reflect current hairstyles and trends, all of which are personally curated by Larry Sims. For those wanting to recreate the look at home, Flawless is available nationwide. After glamming up, customers can visit JCPenney’s signature Portrait Studios for their family cards, or just photos with friends. Customers can complete their glam with JCPenney’s Johnny Wujek “Celebrate” collection, available in stores and online, bringing star-studded style to any holiday event. In true JCPenney fashion, all partnerships are designed with access in mind – including quality-for-less pricing and inclusive sizing and styles for all. (Web Site) www.jcp.com
Mango Further Expands U.S. Retail Presence With First Washington State Location
Mango, one of Europe’s leading fashion brands, is strengthening its presence in the U.S. by continuing to execute on its expansion plan in the country. After opening stores in New York, Florida, Texas, Georgia, California, Pennsylvania, Massachusetts and Washington D.C., the company will further expand its presence by opening its first store in Washington state next year. This opening is part of Mango’s ambitious expansion plan in the U.S., which aims to achieve 40 owned stores in the country by the end of the year and for the country to become one of the group’s top three markets in terms of revenue in 2026.
Mango plans to open a new store in Bellevue Square, the Pacific Northwest’s go-to shopping center destination. The store will offer the Woman and Man lines and feature the Mediterranean-inspired store concept, New Med, which showcases the brand’s spirit and freshness. Sustainability and architectural integration are key in this new design, which conceives the Mango store as a Mediterranean home with a predominance of warm tones and neutral colors, combined with traditional, handcrafted and natural materials, such as ceramic, tuff, wood, marble, esparto grass and leather.
“We are thrilled to continue executing on our expansion plans by coming to Bellevue, which is a key market on the West Coast,” said Mango’s Director of Expansion and Franchises, Daniel López. “This is a very exciting time to be at Mango as we continue to bring the in-store brand experience to more U.S. consumers.” (Web Site) www.mangofashiongroup.com
Neiman Marcus Captivates Luxury Customers As The Ultimate Gift Giving Destination For Holiday 2024
Neiman Marcus is kicking off the holiday season with an unprecedented array of luxury offerings. The integrated luxury retailer unveiled its seasonal campaign titled A Neiman’s Fantasy, its iconic Fantasy Gifts, and beloved Holiday Book. The retailer’s team of Magic Makers will bring the season to life, with world-class service and exceptional experiences including personal shopping, gift wrapping, and Breakfast with Santa.
“This year’s holiday activation and campaign is an invitation to embrace the magic of Neiman Marcus. The storytelling was inspired by the theatrical traditions and folklore during the period that the brand was founded,” said Nabil Aliffi, Chief Brand Officer, Neiman Marcus. “Through our comprehensive 360-degree marketing strategy, we will take our customers on a remarkable journey that transcends traditional shopping, immersing them in a world of fantasy both in-store and online. We invite our customers to step into this extraordinary realm, where every interaction is an opportunity to experience the excitement of the season, no matter how they choose to engage with us.”
A Neiman’s Fantasy evokes boundless optimism and child-like wonder for the holiday season, transporting customers into a storybook world inspired by enchanting fables, fairy tales, and folklore. The Holiday Book beautifully expands on this theme with rich imagery and an exceptional assortment of luxury items, curated to delight gift recipients and usher in the glamour of occasion dressing. The fifth installment of the retailer’s continuing anthology series, The Achievers, spotlights extraordinary individuals who bring fantasy to life, from crafting exquisite costumes to directing captivating films.
The 2024 Fantasy Gifts are: Marylin Fitoussi VIP Style Experience: Personalized style experience around Paris, accompanied by Marylin Fitoussi, the costume designer from Emily in Paris. Messika Jewelry & Safari Experience: Highly coveted, one-of-a-kind Messika necklace paired with a trip to Our Habitas Namibia, which includes a flying photographic safari with award-winning photographer and filmmaker, Ami Vitale, and a visit to the Messika diamond polishing facility. Ginori 1735 Fine Porcelain Experience: Experience the art of crafting fine porcelain with Ginori 1735 in Florence. Manolo Blahnik VIP London Shopping Experience: Go behind the scenes of luxury shoemaking visiting London as a VIP guest of iconic brand, Manolo Blahnik. Miron Crosby Celestial Boots & Astrological Reading: Custom boot inspired by the night sky in West Texas, and a reading from the astrologer to the stars, Rosie Cutter. 18th Century Royal Family Calèche: Take home an exceptional carriage dating back to the 18th Century, once owned by the Spanish royal family. Judith Leiber Couture Crystal Mahjong Set: Inspire moments of play and indulge your love of sparkle with a one-of-a-kind Judith Leiber Couture Mahjong set. (Web Site) www.neimanmarcus.com
Perfect Moment To Open First Retail Store In New York City’s Famed SoHo Shopping District
Perfect Moment Ltd., the high-performance, luxury skiwear and lifestyle brand that fuses technical excellence with fashion-led designs, will open its first retail store location in the famed SoHo shopping district of Manhattan in New York City.
Situated at the corner of one of SoHo’s picturesque cobblestone blocks at 42 Crosby Street, the opening will celebrate the brand’s AW24 womenswear collection that includes its best-selling styles, such as its signature Aurora Ski Pant and Polar Flare Jacket, along with a number of new iconic styles. The store’s unique design will reflect the collection’s blend of forward-thinking style and timeless heritage. As a seasonal store, it will remain open throughout the upcoming winter ski and holiday shopping season from October through April. After seeing record growth from its eCommerce initiatives over the past year, Perfect Moment’s move into bricks and mortar retail marks another major step for the global brand.
“Our SoHo store marks a pivotal transition for Perfect Moment, enabling us for the first time to engage directly with our New York community,” said Perfect Moment’s co-founder and creative director, Jane Gottschalk. “The store will embody our commitment to innovation, blending our iconic heritage with forward-thinking style to create an experience that resonates with the local community. For the store opening in October, we will celebrate the vibrant energy of New York City as we bring our AW24 collection to life.”
Gottschalk describes the interior design for the new space as embodying the brand’s signature style of a seamless blend of fashion and function. Cool-toned metallic surfaces will evoke a wintery feel, while contrasted with a softer, translucent look. The brand’s iconic bright red will also punctuate the design, with key furniture pieces to be curved and lacquered in a deep, burgundy shade – a key color of the season. The fitting rooms will enhance the shopping experience with large, AI-generated backdrops of a majestic alpine ski resort, while capturing the vibrant spirit Perfect Moment has become well known for worldwide. Throughout the season, the SoHo store will serve as a dynamic hub for brand engagement with several exclusive events and marketing campaigns. The initiatives will connect Perfect Moment with the local audience while enhancing the total brand experience. (Web Site) www.perfectmoment.com
Sweetgreen Makes Its North Carolina Debut In Charlotte, NC
Sweetgreen, the mission-driven restaurant brand connecting more people to real food, has opened its first Carolina location in Uptown Charlotte at One Independence Center. The 2,479-square-foot Charlotte location marks a significant milestone amidst the brand’s continued nationwide expansion.
“We’re so grateful for the warm welcome and excitement around Sweetgreen coming to North Carolina to join the Queen City,” said Jonathan Neman, Co-founder and CEO of Sweetgreen. “As we expand across the Carolinas, we’re looking forward to teaming up with local partners in the Southeast to serve fresh delicious meals to the community.”
Since its founding, Sweetgreen has stayed true to its mission of prioritizing quality, sustainable ingredients and fresh produce. Its menu of salads, warm bowls, protein plates and sides features longtime favorites including the Harvest Bowl and Crispy Rice Bowl, alongside protein-packed offerings like the Miso Glazed Salmon and Steakhouse Chopped.
Sweetgreen’s North Carolina debut comes on the heels of its latest menu launch celebrating fall flavors with three limited-time-only menu items featuring new air-fried Maple Glazed Brussels Sprouts. The lineup of new menu items includes the Autumn Harvest Bowl, Maple Glazed Brussels + Chicken protein plate and the Maple Glazed Brussels + Sweet Potatoes side. Each new entree features select local ingredients sourced for the new Charlotte location including goat cheese from Goat Lady Dairy and sweet potatoes from farmer Randall Watkins of Watkins Farms. (Web Site) www.Sweetgreen.com
Jumpshot Reimagines Entertainment With ‘Jumpshot Live’
JumpShot Inc., a pioneer in basketball-themed entertainment, is poised to transform the entertainment industry with the launch of JumpShot Live. This innovative entertainment venue combines a full-service restaurant, sports bar, and event offerings where basketball permeates every part of the experience. JumpShot Live allows every guest to feel like an All-Star, regardless of their basketball acumen.
JumpShot Live locations are designed to span 50,000 square feet, though some venues may vary in size, accommodating approximately 50 custom-designed gaming bays. The concept of a technologically superior basketball experience coupled with chef-driven dining and craft cocktails is one with a massive potential audience, both in the United States and abroad.
JumpShot Live utilizes patent-pending technology that allows the hoop and net to move dynamically along the 40-foot by 10-foot lane, which enables guests to shoot almost anywhere on the court without moving from their player bay. The bays and basketball lanes will be surrounded by projectors and LED screens creating a digitally immersive environment. Bays will be clustered into unique neighborhoods, creating connected experiences for groups, sporting events and other activations.
JumpShot Inc. has compiled an exceptional roster of acclaimed corporate innovators to lead the start-up. CEO Derrick Mayes brings decades of experience in organizational leadership, strategic planning, and corporate development to JumpShot Inc. Additionally, Mayes played for the Green Bay Packers when they won Super Bowl XXXI in 1997 and was an All-American and co-captain when playing for Notre Dame. Mayes sees the growth potential of the JumpShot Inc. brand, which includes JumpShot Live.
“This is one of the most innovative and technologically advanced entertainment experiences in the world,” said Mayes. “We believe that JumpShot Live will redefine the industry and bring basketball fans something beyond their imagination.”
Air Wick’s Introduces New Diffuser Technology
This October, Air Wick®, a home fragrance brand from Reckitt, is introducing a new Essential Mist® Diffuser with the most advanced features to date. The diffuser has improved fragrance control with a new intensity setting and glows as it releases a fragrant mist, adding to the ambience of your space in an instant. Designed to fit into your home’s décor, the cordless and portable Essential Mist Diffuser works with pre-blended refills that last up to 45 days to help you create your perfect fragrance experience.
“Your home is your sanctuary. We understand that consumers are looking for products that transform their space and engage multiple senses to create a welcoming environment for friends, family and more,” said Julia Mellberg, US Marketing Director of Air Wick. “The new Essential Mist Diffuser delivers a multi-sensorial experience; the sleek design glows while it mists, releasing fragrance infused with natural essential oils that consumers know and love from Air Wick.”
Air Wick offers a wide portfolio of long-lasting, noticeable scents. From Vibrant White Sage & Mahogany to the limited-edition Vibrant Warm Apple & Cinnamon, the brand provides fragrances to suit every preference. The Essential Mist Diffuser delivers fragrances infused with natural essential oil, perfect for customizing your home’s style and scent, with the unique aspect of portability, no wall outlet required.
Arlo Announces Secure 5: NeXt Generation Of Smart Home Security
Arlo Technologies, a leading smart home security brand, announced Arlo Secure 5, the next generation of smart home security powered by Arlo Intelligence (AI). Arlo’s new proprietary AI technology introduces a suite of industry-first features such as custom detections, vehicle recognition and person recognition. Arlo Secure 5 further builds upon Arlo’s values to connect and protect what users love most by adding truly customized security solutions that offer more personalized control. Arlo Secure enhances the features of Arlo devices and completes the security experience to provide consumers with total protection. Leveraging advanced computer vision AI and recognition engines, Arlo Secure 5 provides more meaningful, detailed alerts so users can make informed decisions about their security and safety. Arlo Secure 5 introduces the following AI-powered innovations: Person Recognition: Know exactly who has arrived at your home with personalized alerts labeled with names from your private library of named faces. Vehicle Recognition: Protect your driveway with personalized alerts labeled with known vehicles that you previously named. Custom Detection: Train Arlo AI to create personalized, custom detections to protect what matters most to you. Teach your camera to recognize certain objects or changes in view to trigger custom notifications. Whether it’s knowing if the garage door is open, lights were left on in the basement or the dog is on the couch, Arlo AI alerts you to what is happening in and around your home so you know what action to take.
Barilla® Unveils Bold New Pesto Flavors That Transform Pasta And Beyond
This fall, Barilla®, the world’s leading pasta maker, expands its line of beloved Pesto sauces with three new varieties that promise to inspire creativity in the kitchen, available first and exclusively at Kroger starting in October. Barilla® expands its line of beloved Pesto sauces with three new varieties, including Creamy Tomato Pesto, Sweet and Spicy Pepper Pesto and Vegan Pesto.
Belgian Boys Launches ‘Grab &Go’ Refrigerated Breakfast Options Exclusively At Walmart Stores Nationwide
Belgian Boys, a women-led company renowned for its European-inspired breakfast items like bite-sized pancakes and Belgian waffles, has launched five new breakfast options exclusively at Walmart stores nationwide. The new products, Breakfast All Day boxes and Pancakes & Go cups, mark the brand’s first foray into the grab-and-go category. The new line, available in over 1,800 Walmart stores nationwide, is designed to simplify mornings for busy families. Anouck Gotlib, Belgian Boys’ CEO and mother of two with one on the way, has long been passionate about finding new ways to support parents by making their morning routine as stress-free as possible. “As our stress-free, mess-free breakfast options have grown more popular, we’ve heard from our consumers that they need an even easier on-the-go solution. We are thrilled to introduce our Breakfast All Day boxes and Pancakes & Go cups, perfect for breakfast in the car or tossing in a backpack for lunch,” said Gotlib. “These new options have everything you need in one convenient package, making them ideal for families on the move.” The launch underscores Belgian Boys’ ongoing collaboration with Walmart, a key partner and early supporter of the brand’s refrigerated merchandising. The new offerings will join four Belgian Boys products: Bite-Sized Pancakes, Crepes, Belgian Waffle, and Bite-Sized Chocolate Chip Pancakes.
Bluey Makes Debut At Build-A-Bear Workshop
Build-A-Bear Workshop has launched its first-ever Bluey collection, as part of a licensed partnership with BBC Studios, bringing beloved Bluey and her family from the hit animated series to Build-A-Bear’s furry friends lineup. Fans of Bluey, Bingo, and the iconic games from the show will be delighted to meet these cuddly characters and dress them with their exciting new costumes and accessories. The Bluey Build-A-Bear collection includes a make-your-own Bluey that features her name on the left paw pad, as well as Bluey’s little sister, Bingo. Guests can accessorize their new companions with Granny Janet and Granny Rita costumes, in addition to a sleeper and t-shirt, or add the iconic Bluey theme song or character phrases to their plush. Bluey and Bingo are set for endless adventures and fun with guests, whether embarking on a game of “Grannies” or just providing a snuggly companion.
Bonne Maman® Debuts New Peanut Chocolate Spread
Bonne Maman®, renowned for its premium preserves and spreads, announced the second addition to its nut and chocolate spreads portfolio with the launch of its Peanut Chocolate Spread. Crafted with simple, high-quality and non-GMO ingredients, Bonne Maman’s latest innovation blends lightly roasted peanuts and chocolate and cocoa. “Love at first taste” is sure to be the response from anyone who samples this new spreadable snack. Following the success of the Hazelnut Chocolate Spread launch last year, the Peanut Chocolate Spread is set to become a household favorite with its easy-to-spread texture that requires no stirring. As with all Bonne Maman products, the spread contains no palm oil, no artificial flavors or coloring. Bonne Maman Peanut Chocolate Spread can be purchased in select retailers nationwide.
Brainiac Foods Introduces Little Brainiac Neuro+ Smoothies
Brainiac Foods, the leading brain health and wellness company, has launched its new Neuro+ line, now available at Target stores nationwide. Neuro+ offers the most advanced brain nutrition in the baby food category with the addition of Milk Fat Globule Membrane (MFGM), a nutrient found in breast milk and proven to support baby’s brain development and immune system. Just as important though, the full-fat dairy pouch comes in two flavors kids will love, strawberry banana and carrot blueberry, because it’s only nutritious if they actually eat it. Neuro+ was specifically created to support changing lifestyles as families are introducing solids to young children earlier and the rates of exclusive and extended breastfeeding are down (US Breastfeeding Committee). Now, with Neuro+, young children can still get all of those benefits. According to the Journal of Pediatrics, the addition of MFGM to the diets of infants and children, either with breastmilk or formulas fortified with this nutrient, have shown promising results regarding both neurodevelopment and defense against infections. More so, studies from Cambridge University showed significantly higher cognitive scores among children who received supplemental MFGM. That’s why each Neuro+ pouch contains the equivalent amount of MFGM as three bottles of breast milk.
Samyang Foods Offers Buldak Carbonara Dumplings And Sauce Sticks In U.S.
Samyang Foods, the parent company of social media’s most popular instant noodles, Buldak, is giving American fans even more ways to enjoy their signature spicy flavor with two new products making their U.S. debut: Buldak Carbonara Dumplings and Buldak Sauce Sticks. Each Buldak Carbonara Dumpling is filled with a delicious mix of vermicelli, cabbage, tofu, spring onion and, of course, Buldak Carbonara Hot Chicken Flavor sauce. Simply heat from frozen – steam, boil, fry, or heat via microwave – for a quick and ready-to-eat snack, appetizer or meal. Additionally, for spice fiends who can’t get enough of the Buldak Hot Chicken flavor that they love, Buldak Hot Sauce is now available in to-go packets. Buldak Sauce Sticks come in bundles of 50 individual sauce packets to add a splash of Buldak heat to any dish, anywhere. Buldak Carbonara Dumplings and Buldak Sauce Sticks can be found in Asian grocery stores nationwide. Buldak Carbonara Dumplings can be found in the frozen aisle, alongside Buldak Original Hot Dumplings.
Chips Ahoy! Introduces Big Chewy, A New Offering Created For On-The-Go Snacking
The cookie experts at Chips Ahoy! are at it again, this time showing up bigger than ever before with the introduction of the Chips Ahoy! Big Chewy Cookie, an entirely new product line from America’s #1 chocolate chip cookie brand. This innovation from Chips Ahoy! brings cookie lovers an offering that is over three times the size of Chips Ahoy! Regular Chewy in an individually wrapped pack, making it the ideal go-to snack for splitting with a friend. These new Chips Ahoy! Big Chewy Cookies will up the ante in snack aisles and convenience stores across the country. Designed with Gen-Z Chips Ahoy! lovers in mind – this oversized treat is perfect for on-the-go snacking during their busy lives or to split with a friend. Boasting chocolatey chips over four times larger than the iconic Chips Ahoy! Chewy cookie for a bigger, more chocolatey bite, the cookie itself clocks in with a diameter over three times the size, and will be available in three delicious flavors: Chips Ahoy! Big Chewy Cookie, Delivering classic Chips Ahoy! Chewy flavor. Chips Ahoy! Big Chewy Cookie, Chocolatey Brownie: A decadent brownie-flavored base takes indulgence up a notch and delivers an extra chocolatey bite for even the biggest sweet-tooth. Chips Ahoy! Big Chewy Cookie, Chocolatey Caramel: Delicious caramel-flavored chips blend with the iconic sweetness of the Chips Ahoy! chocolatey chips to create a delicious mash-up of caramel and chocolatey flavors to deliver a big, indulgent bite.
Death Wish Coffee Co. Launches Its First-Ever Light Roast
Death Wish Coffee Co., the number one Organic and number one Fair Trade coffee brand in the United States, has brightened up its portfolio with the launch of its first-ever Light Roast blend – a perfect balance of sweet, bright, and bold. The three-bean blend was intentionally crafted to highlight the sweet fruit notes of Colombian coffee, the bright acidity of Peruvian coffee, and the depth and body that premium Robusta has to offer. Slow-roasted to perfection, this complex brew will suit coffee enthusiasts who are seeking a lighter roast to invigorate their senses and keep them going all day long without compromising on quality or flavor. The Fair Trade Certified™, USDA Organic, and Kosher roast can be enjoyed hot or iced and sipped during any time of day for a sustainably sourced pick-me-up that consumers can feel good about. This addition is an expansion of Death Wish Coffee Co.’s core lineup of premium Medium, Dark, and Espresso roasts, which comes in response to the shifting flavor preferences of younger consumers.
Fresh Express Introduces Hot Or Cold Salad And Noodle Meal Kits
Fresh Express®, the brand leader in value added salads, has launched its innovative Hot or Cold Salad and Noodle Meal Kits. Inspired by restaurant menus, the new kits bring the familiarity of a salad kit to a new format; a blend of chilled, freshly chopped vegetables, ready-to-eat pre-cooked noodles, gourmet dressing sauce, and crispy toppings that can be eaten hot or cold for two meal options in every bag. The Hot or Cold Salad and Noodle Meal Kits further the brand’s commitment to delivering convenient, delicious, high-quality products that make mealtime easier for consumers, and bring an exciting new option to grocery store shelves. The Hot or Cold Salad and Noodle Meal Kits are available in three Asian-inspired flavors: Teriyaki: A delicious blend of broccoli, red and green cabbage, kale, shredded carrots, radish, and green onions tossed with pre-cooked Udon noodles, white sesame seeds, and crunchy wontons, finished with a gourmet Teriyaki dressing sauce. Asian Sweet Ginger: This harmonious blend of flavors combines pre-cooked soft flat wheat noodles, red and green cabbage, kale, broccoli, shredded carrots, and green onions with a gourmet sweet ginger dressing sauce and wonton strips. Korean Sesame: A savory mix of green and red cabbage, broccoli, kale, shredded carrots, and green onions, tossed with pre-cooked Udon noodles, finished with a gourmet soy hoisin chili dressing sauce and sesame sticks.
Perrigo Announces Good Start® And Dr. Browns® Brand Partnership And Launch Of Infant Formula Portfolio
Perrigo Company, a leading global provider of Consumer Self-Care Products, announced a new brand partnership: Good Start® and Dr. Brown’s® infant formula solutions. Good Start®, a trusted infant formula brand for over 50 years, and Dr. Brown’s®, makers of the No. 1 pediatrician-recommended baby bottle in the U.S., share a long-time mission of creating confident feeding experiences for families. The new Good Start® | Dr. Brown’s™ portfolio will offer the same trusted infant formula products as the existing Soothe Pro™ and Gentle Pro™, now with refreshed packaging to celebrate the launch of the new partnership. Good Start® | Dr. Brown’s™ infant formulas offer complete nutrition specially formulated for tolerance concerns. The Good Start® | Dr. Brown’s™ infant formula line includes: Soothe Pro™ infant formula: Formulated with probiotic L. reuteri and helps reduce fussiness with the first bottle. It provides complete nutrition for babies experiencing gas, fussiness and spit-ups. Gentle Pro™ infant formula: Provides complete nutrition and promotes easy digestion and softer stools. Gentle Pro™ includes the probiotic B. lactis, a gut-friendly probiotic like the ones found in breast milk. Soy-ease Pro™ infant formula: Milk and lactose-free, made with 100% plant-based proteins. Provides complete nutrition for babies with fussiness and gas due to milk or lactose sensitivity.
GoPro’s Tiny 4K HERO Camera Hits Global Shelves
GoPro announced that its new $199 “4K’ing Tiny” camera, simply named “HERO”, is now available on retail shelves around the world and for purchase online at GoPro.com. Weighing just 86 grams, the tiny new 4K HERO camera is waterproof, durable and combines GoPro’s simplest user interface ever with sharp 4K video, 2x slo-mo at 2.7K resolution, and 12 megapixel photos. At $199, HERO is now GoPro’s most affordable camera, making it ideal for travelers, creators, families, kids and adventure seekers looking for the simplest, lightest weight, most affordable camera with GoPro’s legendary durability and versatility.
GreenPan™ And Chef Bobby Flay Partner To Create All-New Cookware And Cutlery Collection
The award-winning creators of PFAS-free ceramic nonstick, GreenPan™, have partnered with Bobby Flay, chef, restaurateur, cookbook author, and television personality, to create an all-new collection of cookware and cutlery to bring pro cooking home. The new line features stainless steel, cast iron, PFAS-free ceramic nonstick, enameled Dutch ovens and more, all with thoughtful details that matter, affordably priced. Bobby Flay™ by GreenPan™ has everything home cooks need from professional stainless steel to worry-free ceramic nonstick, pre-seasoned cast iron and hand sharpened stainless-steel cutlery. The new collection is designed to offer professional performance at affordable prices for home cooks, grill masters, and self-designated chefs.
Happy Family Organics Introduces NEW Happy Baby Infant Formulas
Happy Family Organics®, the #1 organic infant nutrition brand in the U.S., is launching the only line of USDA-certified organic infant formula made with probiotics and prebiotics, designed to help support happy, healthy bellies today and help develop strong foundations for tomorrow. Modeled after breast milk and developed with a science-led approach leveraging more than 50 years of advanced breast milk research, the new portfolio of formulas includes a unique blend of probiotics and prebiotics, making this the brand’s closest formula to breast milk yet. This Patented Probiotic and Prebiotic Blend helps develop a baby’s gut to be closer to that of a breastfed infant, supporting the development of the immune system (70 percent of which is housed in the gut) and is clinically shown to promote softer, more regular stools. Inspired by changes in breast milk composition over time to meet babies’ developing needs, Happy Baby Organic infant formulas are also the only USDA-certified organic formula brand to offer staged formulas. The new easy-to-digest formulas are available in three options. Happy Baby staged formulas are available at retailers nationwide.
The Makers Of HORMEL® BLACK LABEL® Bacon I ntroduce OVEN READY™ Thick Cut Bacon
The makers of HORMEL® BLACK LABEL® Bacon are committed to pushing the boundaries of bacon innovation, and the brand is once again revolutionizing the category with the launch of its latest patent-pending product: HORMEL® BLACK LABEL® OVEN READY™ Thick Cut Bacon with Oven Safe Tray. This first-of-its-kind product brings the convenience of fully cooked bacon while offering a mess-free, easy-to-prepare option for bacon lovers everywhere. This product removes all the pain points of traditional bacon preparation. HORMEL® BLACK LABEL® OVEN READY™ Thick Cut Bacon is now available at select retailers nationwide, with plans for further expansion in 2025.
“As a brand that’s always been at the forefront of bacon innovation, we wanted to bring our consumers a product that makes enjoying our signature HORMEL® BLACK LABEL® Bacon even more convenient,” said Aly Sill, senior brand manager for?HORMEL®?BLACK LABEL®?Bacon. “With OVEN READY™ Thick Cut Bacon, it’s never been easier to enjoy the unmatched flavor of HORMEL® BLACK LABEL® bacon. Our Oven Safe Tray delivers eight perfectly cooked slices, every single time.”
Laoban Doubles Retail Footprint; Expanding Into Major Conventional Retailers, Including Walmart, Kroger And Target
Laoban, the Asian frozen food brand known for using high-quality ingredients to make mouth-watering dumplings and bao buns, has doubled its retail distribution by adding 6,000 points of distribution. In the past month alone, Laoban launched its dumpling line in thousands of Walmart and Kroger stores. The company also increased the distribution of its new Bao Bun, now available at Sprouts nationwide.
Beginning next month, one Bao Bun flavor will also be available at over 200 Target locations across the country. Laoban will also release another exclusive product, Beef Pho Soup Dumplings, with Costco in October in the Northeast region. The brand originally launched in natural channels, including Whole Foods Market and Sprouts. This fall marks the company’s first venture into mass and conventional channels, an exciting opportunity to reach more customers with unique Asian products.
Maytag Expands Its Laundry Pet Hair Solution With Front Load Washer And Dryer
Maytag has expanded its award-winning Pet Pro laundry technology to front load washers and dryers. Regardless of washer preference, laundry room space or layout, Maytag helps simplify laundry tasks for pet-friendly homes with the Pet Pro System, now available in both top load and front load configurations. The Pet Pro option in the washer unleashes additional water and a deep rinse with help from the built-in Pet Pro Filter, lifting and removing pet hair from clothes for a clean you can see. For those also facing pesky stains, simply push the Extra Power button to boost stain fighting on any wash cycle and the machine will engage an intense pre-wash and extra agitation cycle so you can walk away while stains wash away. Working as a complete laundry solution for pet parents, the Maytag® Front Load Pet Pro dryer also traps and removes loads of pet hair from clothes. The Pet Pro option in the dryer lifts and captures pet hair in the lint trap by using the combined actions of reduced heat, extended cycle time, and moisture sensors that detect when a spray of water is needed. The Maytag® Front Load Pet Pro System comes in three finishes, a brand-new Midnight Steel, matte Volcano Black, and traditional White.
Mucine Children’s Launches Mighty Chews, OTC Medicated Children’s Soft Chews For Cough Relief
Mucinex Children’s, the pediatrician-recommended cough and cold brand made by Reckitt, has launched Mucinex Mighty Chews – the first and only over-the-counter medicated children’s soft chew for cough relief. This hassle-free dosing provides effective cough relief thanks to trusted active ingredients that temporarily relieve children’s cough symptoms without the need for pouring, measuring, or cleaning up like traditional liquid cough medicines.
“Parents go through great lengths to get their kids to take liquid medicine, often leaving them feeling concerned, frustrated and guilt-ridden,” says Mark Pearson, Vice President of Marketing for the Health business at Reckitt. “With the introduction of Mucinex Mighty Chews, we’re providing guilt-free relief for parents and fuss-free cough relief for children – a first-of-its-kind option for getting kids to take medication in a format they want so they can feel better quickly.
Once Again Launches Gluten-Free Graham Crackers
Once Again launches new graham crackers and new chocolate peanut butter graham sandwiches. Once Again Nut Butter is bringing new cinnamon, honey, and chocolate graham crackers to market. The wholesome lineup is certified both organic and gluten free, plus the cinnamon and dark chocolate graham crackers are also vegan! These sweet and crispy snacks are handcrafted in small batches with a blend of organic sorghum flour, oat flour and cassava flour, plus a touch of organic cinnamon, real clover, Non-GMO Verified honey, or rich dark chocolate liquor (no cocoa powder here!). Hand cut to size, the artisanal crackers feature a superior taste to their conventional counterparts and just 1g of added sugar. They’re delicious on their own, topped with nut butter and fruit, drizzled with honey, or used to make classic s’mores or a delectable pie crust. Once Again is also adding a new flavor to its popular lineup of organic and gluten-free graham sandwiches: chocolate and peanut butter. Great for satisfying a sweet tooth on-the-go, these handcrafted, single-serve snacks feature smooth dark chocolate liquor combined with creamy, ethically sourced peanut butter spread between two honey graham crackers. Touting colorful, new packaging, Once Again’s simple-ingredient snacks contain no artificial flavors, colors or sweeteners, no hydrogenated oils, no MSG, no dairy or wheat, and are also kosher and Non-GMO Project Verified.
SAMBAZON® Unveils Açaí Superfruit Juice With 50% Less Sugar
SAMBAZON, the leading supplier of certified fair trade and organic Açaí, announced that its flagship Açaí Superfruit Juice is now available with 50% less sugar. Responding to consumer demand for lower sugar alternatives, SAMBAZON reformulated its popular juice using natural sweeteners like Agave Inulin to maintain its signature taste while significantly reducing the sugar and calories. SAMBAZON’S Açaí Superfruit Juice with less sugar is available in 32oz bottles at Whole Foods Market, Publix, and other retailers nationwide in the refrigerated juice section.
Saucony® Launches New Gore-Tex Collection
Saucony, a leading global performance running and lifestyle brand, is launching a collection of its highly favored designs featuring advanced Gore-Tex technology. This new collection features the Triumph 22, Kinvara 15, Grid Peak, Peregrine 14, Ride TR2 and Grid Shadow 2, each enhanced to provide superior waterproof protection and breathability. Perfectly embodying the “One Saucony” philosophy – blending innovation, performance, and style seamlessly across all aspects of life – these models are equipped with Gore-Tex technology, ensuring they are perfectly suited for both the track and everyday wear. These styles are ideal not just for running in any weather condition, but also for staying comfortable and stylish throughout the day.
“As we transition into cooler, wetter seasons, we’ve reimagined our beloved styles with cutting-edge weather-ready technology, ensuring they maintain the design that our customers cherish,” said Joy Allen-Altimare, Saucony’s global chief marketing officer. “Integrating Gore-Tex into our footwear is a true breakthrough, offering unmatched waterproof protection and breathability. This empowers our community to perform at their peak, no matter the weather. Our commitment to innovation drives us to exceed expectations, and with these advancements, we’re proud to support an active lifestyle in any condition.”
Shark Beauty™ Launches Luxury Multi-Styler With FlexFusion™ Technology
SharkNinja, a global product design and technology company, announces that Shark Beauty®, the creators of the viral hair styling sensation Shark FlexStyle®, introduces two new Air Styling systems, Shark FlexFusion and Shark FlexFusion Straight designed for wet or dry hair styling. The ultra-fast dryer flexes into a versatile multi-styler that straightens wet or dry hair with its FlexFusion Styling Technology, and is more powerful, compact and lighter than the original FlexStyle. Combining powerful air and heated ceramic into its Wet-or-Dry Fusion Brush and Wet-or-Dry Fusion Air Straightener to dry and style wet hair or restyle dry hair, this modern multi-styler revolutionizes hairstyling on wash day, second day hair and beyond. With innovative new technology at the forefront, the new FlexFusion ensures fast and long-lasting styling without compromising hair health. By selecting wet or dry mode, the FlexFusion system intelligently chooses the right heat setting and optimal air speed for the attachment of your choosing.
Sleep Number Introduces ClimateCool™ Smart Bed
Sleep Number Corporation, the sleep wellness technology leader, launched the new ClimateCool™ smart bed: the only smart bed that actively cools and effortlessly adjusts to both sleepers – ideal for couples with different sleep needs and preferences. Sleep Number’s latest smart bed builds on the active temperature technology of its award-winning Climate360® smart bed, which cools and warms on both sides. In addition to featuring adjustable firmness on each side, the new ClimateCool delivers cooling relief for each sleeper by actively drawing warm air away from their body to support their ideal climate. The new smart bed is available as part of Sleep Number’s new Climate™ Series, a collection of smart beds designed with active air technology and individualized temperature control.
“Temperature is undoubtedly one of the biggest sleep challenges facing couples, and Sleep Number is uniquely positioned to address temperature struggles during sleep as evidenced by our innovation, research and partnership roadmap,” said Annie Bloomquist, Chief Innovation Officer, Sleep Number. “Our new ClimateCool smart bed actively draws excess heat away to provide the most effective cooling available. And, the smart bed’s cooling features – supported by a scientific partnership with Northwestern University – its competitive price point and the inclusion of a smart adjustable base, make our latest innovation the superior choice for couples who need temperature relief.”
Whirlpool Brand Launches Innovative ‘FreshFlow’ Vent System On New Smart Front Load Washers
With the launch of the Whirlpool® Smart Front Load Laundry Pair, the brand introduces the all-new FreshFlow™ Vent System, the first fan-powered system with antimicrobial protection designed to help keep both clothes and the washer fresh.
“The new Whirlpool® Smart Front Load Laundry Pair is a great example of innovation and upgrades born out of direct consumer feedback,” said Morgan LaLonde, Whirlpool Laundry Brand Manager. “We know laundry can feel like a never-ending task, and the last thing busy families want is to rewash a load because it sat for too long or take extra steps to get the clean results they expect. We developed a system that not only lets consumers close the washer door and help keep the machine fresh, but helps ensure clothes stay fresh and cared for as well.”
Mucinex® Expands Its Portfolio With First-To-Market Non-Medicated Saline Nasal Spray With Power Jet Technology
Mucinex®, a Reckitt brand and the #1 most trusted brand by physicians for cough and cold symptoms, is introducing Mucinex® Sinus Saline Nasal Spray designed to treat sinus-related symptoms. With its dual nozzle technology, Mucinex® Sinus Saline Nasal Spray is the first-ever drug-free saline product with a 2-in-1 nozzle that makes it possible to switch and choose from two spray settings. The “Gentle Mist” spray helps clear everyday congestion and soothes the nose, and the “Power Jet” pressure helps clear tough nasal congestion.
“We know how frustrating and disruptive nasal congestion can be. Finding a solution that provides symptom relief for your multiple nasal care needs – from congestion or dryness to daily cleansing – can be a real challenge” said Mark Pearson, Vice President of Marketing for the Health business at Reckitt. “Our new Mucinex® Sinus Saline Nasal Spray was specifically designed with 2 spray strengths, to provide relief for everyday allergens and irritants, while also helping to clear out congestion associated with colds – making it a great solution for tackling tough nasal congestion.”
GREY GOOSE® Promotes Aleco Azqueta To Lead Brand Globally
GREY GOOSE has promoted spirits veteran Aleco Azqueta to serve as VP, Global Marketing. With more than 20 years in the industry, half of which at the Bacardi company which owns GREY GOOSE, Aleco most recently led the brand for North America. Aleco will report to Ned Duggan, Global Chief Marketing Officer, and joins the Global Marketing Leadership Team. He will be based at the global headquarters in Bermuda.
Design Phase & Valley Announce Official Partnership
Design Phase, a Waukegan, IL-based display firm, and The Valley Group, a UK-headquartered display firm, have formalized their long-standing collaboration. The partnership bolsters manufacturing capabilities, allowing Design Phase and Valley to better serve global customers and offer greater flexibility.
Peachtree Packaging & Display Earns Six Awards In AICC’s Box Manufacturing Olympics At SuperCorrExpo TAPPI
Peachtree Packaging & Display, headquartered in Lawrenceville, Ga., has won six awards from The Independent Packaging Association’s (AICC) Box Manufacturing Olympics at the TAPPI/AICC SuperCorrExpo. Moreover, one of Peachtree’s submissions won an overall award, “Best of the Industry Corrugated Structure,” for a large display featuring BODYARMOR. The Box Manufacturing Olympics (BMO) is a design competition open to all TAPPI and AICC members worldwide who produce corrugated, rigid box and folding cartons and their suppliers. Judges evaluate entries based on numerous factors, including design, quality, graphic excellence, technical difficulty and innovative application. Peachtree won six awards including a prestigious “Best of the Industry” award: “Best of Industry” Corrugated Structure Award for BODYARMOR Stadium, 1st Place Gold Corrugated Structure Award for BODYARMOR Stadium, 2nd Place Silver Corrugated Structure Floor Displays & Standees for Creature Comforts Palm Tree, 2nd Place Silver Corrugated Structure E-Commerce & Subscriptions Packaging Award for ‘Opu Probiotics, 1st Place Gold Corrugated Printing Flexo Print on Combined Board Award for Ryobi Mower Box and 3rd Place Bronze Corrugated Printing E-Commerce & Subscription Packaging Award for ‘Opu Probiotics.
Videotel Digital Introduces the All New VP92+ Digital Signage Media Player
Videotel Digital announced its brand new VP92+ reimagined to be faster and more powerful than ever before. Because the VP92+ has dual HDMI ports, users can now use just one player to present two screens of the same content, different content or run the content simultaneously (in sync), making it a perfect choice to power screens in retail, hospitality, transportation, museums and cultural centers, and other industry sectors. Each VP92+ player comes standard with 64GB of RAM and ARM’s Quad-core G52-2EE processor, that contains four processing cores in a single chip, making it fast, ensuring better performance, and allowing the player to support output for two screens flawlessly. In addition, the unit runs on an Android operating system and can play 4K video at 60fps. The all new VP92+ also comes with free powerful embedded content management software capable of seamlessly playing full screen image or video content from YouTube, SFTP, LAN, Website, SD/USB, URL File, IPTV and HDMI IN. For more information, visit. (Web Site) www.videoteldigital.com
Apogee Exhibits Acquires Exhibits And More
Apogee Exhibits, a leading provider of exhibition and event solutions, has acquired Exhibits And More, a renowned exhibit, museum, and interiors design and fabrication company based in Liverpool, NY. The acquisition, which is expected to be completed this month, brings together two complementary businesses with a shared passion for delivering exceptional exhibit and event experiences. The addition of Exhibits And More’s talented team and capabilities will enable Apogee to expand its service offerings and strengthen its presence in the live business events, museum, and corporate interior/branded environments spaces. “We are thrilled to welcome the Exhibits and More team to the Apogee family,” said Mark Taylor, CEO of Apogee Exhibits. “The addition of their tremendous talents and capabilities will enable us to offer a broader array of services for our current clients, and enable us to better grow our presence in not only the live business events space, but also in the museum and corporate interior/branded environments spaces.” (Web Site) www.apogeeexhibits.com
Caterpillar Introduces New Technologies Services And Customized Solutions At MINExpo 2024
Caterpillar will immerse visitors in the mine site of the future at MINExpo 2024, featuring industry-leading technologies, groundbreaking advancements in the energy transition and innovative customized solutions designed to help increase customer efficiency, safety and profitability. The 2024 exhibit reinforces Caterpillar’s position as the global industry leader in mining technology, with proven results in autonomy and automation and demonstrated progress in greenhouse gas reduction technologies. “Our exhibit demonstrates how we are helping our customers operate more efficiently and safely,” said Jim Umpleby, Caterpillar Chairman and CEO. “Our integrated portfolio of equipment, technology, and power and energy solutions, combined with our aftermarket services, delivers an exceptional customer experience at every job site through customer-focused solutions and services.” Another key focal point of the exhibit is “support beyond the sale.” Conversation stations allow team members to engage with customers on a range of topics including Job Site Solutions, Cat Financial services, repair options, parts and component remanufacturing, machine rebuilds, various truck body options, and bucket choices. Also, a range of 3D printed parts will be on display along with multiple engine exhibits and virtual reality experiences letting attendees “get in the cab” of some of the largest equipment in the world. (Web Site) www.caterpillar.com
American Egg Board’s ‘Meant To Be Broken’ Campaign Aims To Inspire Consumers To Rediscover Eggs
The American Egg Board (AEB) has launched “Meant to be Broken,” an integrated marketing campaign that challenges consumers to rethink eggs and their everyday lives by inspiring them to be bold and break something-an expectation, routine and, of course, an egg-to unlock new possibilities. In partnership with leading communications consultancy Ketchum, the campaign marks a strategic shift for the egg industry designed to accelerate sustained demand for eggs targeting a growth audience whose needs and preferences are markedly different from those of their predecessors.
“Meant to be Broken is our boldest campaign yet. We see it as the first step in a multi-year journey-a movement and a call to action to rediscover eggs and their potential to support the goals and lifestyles of a complex consumer,” said Emily Metz, president and CEO of the AEB. “It’s also a rallying cry for an industry that has seen its share of recent challenges. We’ve been on a journey, on behalf of America’s egg farmers, to break out of our own status quo and explore the opportunities brought forward through risk-taking. We needed to more deeply understand an evolving, younger cohort of Millennial and Gen Z consumers whose egg-buying habits are trending behind those of past generations. And we needed a novel message and a fresh approach to create real excitement about the valuable ways eggs can help redefine a love of food.”
The campaign will also be leveraging opportune media moments to connect with consumers on an ongoing basis. For starters, the AEB took advantage of the renewed interest in breakdancing this summer by partnering with professional “breaker” Sunny Choi, who made history as the first U.S. woman invited to compete in the global sport of breaking this summer and whose own story exemplifies the campaign’s message. Other campaign highlights include a national programmatic campaign delivering the video spots and custom messaging to targeted audiences across connected TV, online video advertising and cross-screen display and native; a user-generated content challenge with influencers on TikTok to inspire breaking recipes with new ideas and methods; earned media activations with Sunny Choi; owned social content; and later this year, eggs will enter the “gaming-verse.”
“We are incredibly excited about this integrated campaign, as we connect with this aspiring generation and demonstrate eggs as a supportive and inspiring sidekick for real life,” adds Metz. “Our success will be marked by people reaching for eggs more often and with more joy and excitement. After all, to make a great omelet, you have to first break a few eggs.” (Web Site) www.incredibleegg.org
Applaws Natural Pet Food Unveils Holiday Selection Lickable Treats And Holiday Selection In Turkey Broth
This holiday season, Applaws launches two delightful new products that are sure to make your cat’s holiday festivities even more special. Available from October through December, these holiday-themed offerings bring the natural joy of the season to your beloved feline companions.
Applaws Holiday Selection in Turkey Broth is a collection of wet cat food recipes that bring the essence of holiday meals to your cat’s bowl. Each variety is limited ingredients, carrageenan free, and made with 100% natural ingredients. This special pack includes a medley of three delectable flavors, all in a savory turkey broth. Additionally, consumers can satisfy their feline friends’ appetites with Applaws new Holiday Selection of its beloved Puree Treats. These lickable treats come in festive holiday packaging, making them ideal gifts and stocking stuffers for the cats in your life. 100% natural, carrageenan and additive-free, Applaws lickable puree treats can be served on their own as a satisfying snack, or as a topper to Applaws dry cat food as part of a balanced diet. (Web Site) www.PetSmart.com
Applebee’s Resurrects DOLLAR ZOMBIE For October Cocktail Special
Applebee’s DOLLAR ZOMBIE™ is back from the grave this October! Full of infectious taste, the DOLLAR ZOMBIE features a mind-blowing mix of rum, passion fruit, pineapple, cherry, lime, and is garnished with a gummi brain – all for only $1. But that’s not all – Applebee’s is celebrating Halloween all month long with NEW $10 Boo-zy Buckets and NEW Spooky Sips™ made with premium spirits.
Packed with monstrous flavor, the NEW $10 Franken-Mama Bucket is a delicious blue Bahama Mama featuring Bacardí Superior Rum, mixed with Applebee’s signature blue tropical mix, and comes alive with a gummi brain garnish. Guests can sink their teeth into the NEW $10 Dracula’s Juice Bucket, a mouthwatering creation made with Patron Silver Tequila and Ole Smoky Blackberry Moonshine with triple sec, strawberry, and lemon. Applebee’s Boo-zy Buckets are made with premium spirits and served in a 32 oz. bucket.
Scary good, Applebee’s Spooky Sips include the NEW $5 Boo Lagoon, a wickedly delicious concoction made with Bacardí Superior Rum, Malibu Coconut Rum, blue curaçao, pineapple juice, served in Applebee’s signature Mucho glass. Guests can also enjoy a $6 Modelo Especial draft beer served in Applebee’s signature Brewtus glass.
“The DOLLAR ZOMBIE is back this October! Applebee’s chilling $1 rum cocktail will have guests dying for a taste and thirsting for more,” said Nathan Grover, Executive Director, Bar & Beverage at Applebee’s. “Our lineup of Halloween cocktails this year is packed with flavor and variety – from the DOLLAR ZOMBIE, to our new $10 Boo-zy Buckets and Spooky Sips – guests can get into the Halloween spirit all month long!” Applebees.com (Web Site) www.Applebees.com
Bath & Body Works Partners For New ‘Emily In Paris’ Holiday Partnership
Bath & Body Works, a global leader in personal care and home fragrance, announced its newest collaboration with Paramount Consumer Products for the hit Netflix series, Emily in Paris. Launching this holiday, the limited-edition collection embodies Parisian charm and trend-forward fragrances through Bath & Body Works’ unparalleled fragrance expertise and innovative product storytelling. Emily in Paris is produced by MTV Entertainment Studios and created by Executive Producer Darren Star (Beverly Hills 90210, Sex and the City, Younger) and streams on Netflix.
Marrying fragrance and fashion, the Bath & Body Works x Emily in Paris collection features more than 50 très chic products designed to captivate fans’ senses and transport them directly into the vibrant and stylish world of Emily Cooper. This partnership is Bath & Body Works’ latest in a series of successful collaborations with popular TV series throughout the year, including Bridgerton and Stranger Things. Through its incredible ability to evoke emotion through fragrance, Bath & Body Works offers customers an opportunity to experience Emily in Paris in a brand-new, immersive way with this collection.
“At Bath & Body Works, we believe fragrance has the power to transport, and we’ve set out to transform consumers’ viewing experiences and take their fandom to a whole new level through the power of fragrance,” said Maurice Cooper, Chief Customer Officer, Bath & Body Works. “Bath & Body Works is at the center of culture and innovation, and our latest collaboration with Emily in Paris helps us engage fans in a new way as we bring the hit show to life through fragrance.”
“We are thrilled to partner on a collection that will help fans of the show experience the magic of Emily in Paris in a unique way,” added Pam Kaufman, President and CEO of International Markets, Global Consumer Products & Experiences, Paramount. “Bath & Body Works has captured the essence of Emily in Paris in a way that feels fresh and fun, and we can’t wait for fans to enjoy the collection this holiday season.” (Web Site) www.bathandbodyworks.com
Beliv Unveils Mighty, A New Gut-healthy Soda
Beliv, Latin America’s fastest-growing, better-for-you beverage company, has introduced consumers to Mighty, the only soda on the market that offers three biotics: pre-, pro-, and post-. Mighty’s look embraces the tropes of traditional sodas to intentionally appeal to the new consumers who are bolstering the gut-healthy soda space: traditional soda drinkers. From boasting the perfect fizz and a conventional soda taste (with flavors like Cola, Strawberry Vanilla, Raspberry Rose, and Orange) to imagery and colors, to where the product appears and how it acts, Mighty is on a mission to bring traditional soda lovers into the future with a product that not only delivers on taste but also on gut health benefits that are becoming increasingly important to consumers. Aside from containing more than 10% of the daily fiber recommendation and only 4g of sugar, Mighty is gluten-free, caffeine-free, non-GMO, kosher, and vegan.
“Mighty’s launch marks a milestone in Beliv’s journey to redefine soda as we know it,” said Desiree Sanchis, Vice President of US Brand Marketing for Beliv. “We’re prepared to perfect the charge on the ‘third generation of soda,’ where a healthier benefit-driven soda isn’t the outlier or challenger, but the norm.” (Web Site) www.belivcompany.com
Birch Benders Unveils Exciting Brand Refresh: New Look, Same Delicious Pancake Magic
Birch Benders, a leader in premium pancake and waffle mixes, has announced a brand refresh combining a new modern aesthetic with the beloved nature-themed scenery and fun-loving animal mascots that consumers cherish. This refresh includes a revamped logo, vibrant new packaging, and improved recipes, while staying true to Birch Benders’ commitment to simplicity and quality. Birch Benders is now available in its updated packaging at most retailers nationwide including Whole Foods, Target, and Sprouts.
“We wanted this exciting rebrand to resonate with the core of what Birch Benders stands for – delicious, simple, and fun,” said Dan Anglemyer, Chief Operating Officer. “Our updated logo and packaging are designed to bring a fresh, vibrant energy to our products while honoring the whimsical elements that have been a hallmark of our brand. (Web Site) www.birchbenders.com
Blue Diamond Introduces New Frosted Brownie Almonds For The Holidays
To kick off the holiday season, Blue Diamond, the world’s leading almond marketer and processor, has launched a new seasonal flavor: Blue Diamond Frosted Brownie Almonds. After exploring over 60 different holiday flavors and experimenting with 11 variations of frosted brownie, Blue Diamond has crafted a unique, festive treat that combines the flavors of rich chocolate and creamy frosting with the signature crunch of almonds creating an irresistible holiday snack.
“We like to consistently test different flavor innovations, especially around the holidays, to expand our product portfolio based on what we know consumers are craving,” said Maya Erwin, Vice President of Marketing & Innovation at Blue Diamond. “Chocolate and the holidays go hand in hand, so we created Frosted Brownie to lean into this seasonal flavor, allowing snackers to enjoy the rich and creamy indulgence of a brownie, all with the crunch and goodness of an almond.”
This is the third year Blue Diamond has released limited-edition holiday flavors, following last year’s soaring sales of Blue Diamond’s returning flavor, Snickerdoodle, highlighting the strong consumer demand for seasonal flavor offerings. Returning once again for 2024, consumers can enjoy the delicious cinnamon sugar cookie taste of Blue Diamond Snickerdoodle Almonds that they’ve come to love over the past two years. (Web Site) www.bluediamond.com
It’s Boba Time Introduces The OREO® Lovers Series
It’s Boba Time, a leading innovator in the world of bubble tea and specialty beverages, has invited guests to indulge in the OREO® Lovers Series, a delightful selection of drinks that blend the iconic taste of OREO® cookies with an array of delicious beverages. Perfect for any time of year, this series is a must-try for OREO® enthusiasts and those looking to enjoy a unique twist on their favorite drinks.
The OREO® Lovers Series features 11 uniquely crafted drinks, each designed to highlight the distinct flavors of OREO® cookies in refreshing and indulgent ways. Whether you’re a fan of classic milk tea or crave something more adventurous, the series offers something for everyone: OREO® Milk Tea: A delightful fusion of the classic milk tea with crushed OREO® cookies for an added crunch. OREO® Pistachio Frappe: A nutty, creamy combination of pistachio flavor and OREO® cookie goodness. OREO® Choco Shake: A rich, chocolatey shake that pairs perfectly with OREO® cookie pieces. OREO® Coconut Shake: A tropical twist with creamy coconut and crunchy OREO® cookie bits. OREO® Strawberry Shake: A fruity favorite blending fresh strawberry flavor with OREO® cookies. OREO® Taro Shake: A vibrant taro shake enhanced by the classic taste of OREO® cookies. Mint Choco Frappe: A refreshing mint and chocolate frappe with a signature OREO® cookie crunch. Cookies & Cream Shake: The ultimate cookies and cream experience, brimming with OREO® cookies.
“We are beyond excited to partner with OREO® to bring this fun and delicious series to our customers that showcase this nostalgic flavor in such a diverse and creative way,” said Eunice Pak, President of Boba Time, Inc., franchisor of It’s Boba Time brand. “The OREO® Lovers Series perfectly captures the playful spirit of both our brands, offering a new way to enjoy the classic taste of OREO® cookies that everyone knows and loves. Each drink is crafted with care, ensuring that every handcrafted sip delivers the perfect blend of flavors and textures.” (Web Site) www.itsbobatime.com
Burger King® Celebrates The Holiday Season With A Limited-Edition Advent Calendar And 31 Days Of Deals
Burger King loves giving its Guests great deals to help make the holiday season brighter, and this year, it wanted to give its biggest fans a little something extra. Burger King is opening its doors (12 of them, to be exact) to fans, Guests, and gift-givers alike with the launch of its first-ever BK Advent Calendar. With a whimsical holiday village design, inspired by this season’s BK app experience, the BK Advent Calendar is filled with 12 delightful surprises, offering recipients a thoughtfully curated gift each day. While the full list of items will be revealed mid-November, recipients can expect everything from cozy comfort to festive flair, nods to favorite items like Chicken Fries and the Whopper, and nostalgic nods (hello, Burger King Kids Club!) to inspire unforgettable holiday memories.
And the festive fun doesn’t stop there! Burger King is spreading even more magic this season with 31 Days of Deals, featuring digital exclusives for Royal Perks members – including free food, $0 delivery fees with a purchase, deals on the brand’s most iconic menu offerings, festive BK merchandise drops and more. The 31 Days of Deals come to life in the “BK Village,” an immersive experience in the BK App that helps bring the Advent Calendar to life digitally. Royal Perks members can explore the snowy, cheery town to unlock deals and “deck the halls” of their holiday home, their way. Each day, users can open the mailbox at their digital holiday home to reveal one of the 31 days of deals to redeem, which then unlocks new fun and festive activities and interactions around the village and more surprises.
“Burger King loves giving its Guests great deals to help make the holiday season brighter, and this year, we wanted to give our biggest fans a little something extra,” said Pat O’Toole, Chief Marketing Officer, Burger King North America. “In addition to offering great value through our 31 days of delicious deals, the first-ever BK Advent Calendar is the perfect gift to give to yourself or others and help spread holiday cheer.” (Web Site) www.bk.com
Chobani And La Colombe Features Festive Flavors This Holiday Season
Chobani, a next generation food and beverage company known for its Greek Yogurt, and La Colombe, a leading coffee roaster, are bringing the holiday cheer by unveiling their seasonal lineup. The holiday assortment includes the new Chobani® Apple Pie Dairy Coffee Creamer- a delicately spiced dairy creamer made from farm-fresh milk that delivers the taste of the holiday season to your morning coffee – along with classic seasonal flavors fans can reach for again and again.
“Seasonal flavors provide a fun forum for us to try new and exciting flavors, especially around holidays,” said Niel Sandfort, Chief Innovation Officer at Chobani. “During the colder months, consumers tend to reach for warming, dessert-inspired flavors, which is why we’re launching our first Apple Pie coffee creamer this year. Made with real cream and only natural ingredients, there’s no better complement to a hot cup of coffee on a cold winter morning. In addition to coffee creamer, we are bringing back some of our most popular flavor profiles from last year like Holiday Nog in both Oatmilk and Greek Yogurt formats.”
Chobani and La Colombe fans alike will also be pleased to see returning seasonal yogurts, oatmilk, and ready-to-drink Draft Latte® beverages on shelves now through the holidays, including: Chobani® Greek Yogurt Spiced Holiday Nog: A creamy holiday Greek Yogurt with notes of warming spices. Chobani® Flip® Peppermint Perfection: Enjoy dark chocolate cookies, peppermint chunks and pieces of dark chocolate – the perfect mix-ins to bring the holiday cheer – combined with Vanilla Lowfat Greek Yogurt. Chobani® Oatmilk Oat Nog: This creamy and delicious holiday drink is made with the goodness of gluten-free oats and adds the perfect touch of spice to your drink of choice, festive recipes, or delicious on its own! Chobani® Peppermint Mocha Dairy Coffee Creame: Available year-round, rich chocolate flavors meet sweet mint to brighten any cup of coffee or hot cocoa. La Colombe® Peppermint Mocha Draft Latte® 9 and 11oz: Cafe-quality frothy and creamy peppermint mocha draft latte made with real cocoa. Additionally, this holiday season, all 32 La Colombe cafe locations will offer Oat Nog Draft Latte® on tap, combining Chobani’s creamy and delicious Oat Nog Oatmilk with La Colombe’s signature velvety smooth draft latte. Cafe guests can also opt for Oat Nog to be used in their iced or hot lattes, cappuccinos, mochas, or other favorite drinks. (Web Site) www.chobani.com
Cutwater Gets In The Holiday Spirit With Expanded And New Innovations
Cutwater, the #1 spirits-based canned cocktail brand, announced the return of two popular holiday innovations – the Espresso Martini and Peppermint White Russian. In addition, the brand will release two new limited-edition innovations – the Whiskey Sour and Fireside Variety Pack – in select markets across the US. The Espresso Martini will be available all year round, while the Peppermint White Russian will remain available for a limited time.
Additionally, Cutwater is introducing two new cocktails: the Whiskey Sour and the Spiced Apple Mule. The Spiced Apple Mule is featured exclusively in the limited-edition Fireside Variety Pack, alongside the White Russian and Espresso Martini, and will be available in select markets.
“The holidays are a key time for enjoying spirits and a perfect moment for us to introduce new seasonal Cutwater cocktails and festive flavor variations,” said Chad Lafeldt, Sr. Director of Marketing for Cutwater. “All Cutwater cocktails are made with our own award-winning spirits, so you can entertain with ease and focus on making memories instead of mixing drinks. You can enjoy Cutwater straight from the can or pour them over ice, elevating your gatherings with real, perfectly mixed cocktails.” (Web Site) www.anheuser-busch.com
‘Tis The Season At Dunkin’®: Introducing Dunkin’s Festive Favorites
The holidays are headed to Dunkin’ with an array of new and returning delights. Beginning November 1, America’s largest donut and coffee brand is unveiling a lineup of seasonal offerings that are sure to make spirits bright. From an all-new Holiday Cookie Signature Latte and Dunkin’s first-ever Almond Croissant to the Hash Brown Brisket Scramble Bowl that’s sure to fuel busy days ahead, there’s plenty to celebrate.
This season, Dunkin’ introduces its Holiday Cookie Signature Latte, available hot or iced. The new latte boasts rich espresso blended with whole milk and notes of buttery cookie and toasted almond. It’s finished with a swirl of whipped cream, drizzle of caramel and cookie butter crumbles for a sweet crunch. Paired perfectly with the new Almond Croissant-a flaky, all-butter croissant filled with sweet almond paste and topped with slivered almonds-these treats are ready to become holiday favorites.
The brand also debuts a hearty and satisfying Hash Brown Brisket Scramble Bowl, made to keep guests fueled for the hustle and bustle of the holidays. Building on last year’s success of Loaded Hash Browns, this bowl features crisp hash browns with a blend of tender shredded brisket, scrambled eggs, smoked cheddar cheese, poblano peppers, caramelized onions, and seasonings, all topped with a drizzle of cheddar queso.
Back by popular demand, Dunkin’s Cookie Butter Cold Brew returns for its third year after selling out in previous years. This limited-time offering features ultra-smooth cold brew layered with indulgent notes of brown-sugar cookie, topped with cookie butter cold foam and a sprinkling of cookie butter crumbles. Complementing the cold brew is the beloved Cookie Butter Donut, a classic yeast shell filled with brown-sugar cookie butter buttercreme, topped with maple-flavored icing and cookie butter crumbles. Also, it wouldn’t be the holidays without the return of Dunkin’s iconic seasonal duo: the Peppermint Mocha Signature Latte and Toasted White Chocolate Signature Latte. Expanding on the latter’s popular flavor, Dunkin’ is also introducing a White Hazelnut Bark Coffee, offering notes of both white chocolate and toasted hazelnut blended with cream and Dunkin’ Original Blend iced or hot coffee.
“At Dunkin’, we believe the holidays are all about bringing people together through moments of joy-and what better way to do that than with our new seasonal menu featuring our Holiday Cookie Signature Latte and Almond Croissant, alongside fan-favorite flavors like Peppermint Mocha, Toasted White Chocolate, and Cookie Butter Cold Brew,” said Beth Turenne, Vice President of Category Management at Dunkin’. “This year, our Donut Dozens and MUNCHKINS Donut Hole Treats come in charming, holiday-themed boxes, making it easier than ever to share the joy of Dunkin’ with friends and family all season long.” (Web Site) www.dunkindonuts.com
Graeter’s Ice Cream Serves Up Limited-Edition Festive Flavors To Ice Cream Lovers Across
U.S. This Holiday Season
Graeter’s Ice Cream, America’s oldest family-owned and operated craft ice cream maker, is releasing its limited-edition holiday flavors handmade in ultra-small batches for maximum indulgence. The festive flavors will be available in Graeter’s scoop shops and online for nationwide shipping and gifting at Graeters.com. Pumpkin and Peppermint Stick can also be found in select grocery retailers throughout the Midwest.
Graeter’s is releasing a new “Festive Flavors” ice cream pint pack, perfectly curated to bring delicious holiday cheer by the spoonful all season long. All four limited-edition holiday pints are included, plus the classic flavor Original Salted Caramel and Graeter’s signature Black Raspberry Chocolate Chip – both found on the permanent menu.
“Our festive flavors – Pumpkin, Cinnamon, Peppermint Stick and Eggnog – are some of our most sought-after and most-loved flavors, making them the perfect holiday gift for client and employee gifts, college students, food lovers and hard-to-buy-for loved ones across the U.S.,” said Richard Graeter, fourth-generation president and CEO, Graeter’s. “We love the excitement and traditions that have been tied to Graeter’s over the past 154 years and always look forward to seeing how our customers incorporate Graeter’s into their own family traditions.” (Web Site) www.graeters.com
‘Hennessy Limited Edition By LeBron James’ Promoted In Limited-edition V.S Bottle
Hennessy, the world’s leading cognac, and basketball legend LeBron James are proud to unveil ‘Hennessy Limited Edition by LeBron James,’ a V.S bottle collaboration available globally.
This first-time collaboration between Hennessy and LeBron James unites two giants in their respective fields and brings an unexpected twist to fans and the industry alike. Their mutual respect, shared drive for excellence and commitment to pushing boundaries makes this partnership a celebration of greatness and serves as a reminder that Hennessy is made for more.
“As an admirer of Hennessy and its iconic brand, I’ve always appreciated its commitment to basketball and how it celebrates the sport’s influence on and off the court,” said James. “I was fortunate enough to visit the Maison in Cognac a while back, and seeing the care and craftsmanship that go into creating each bottle was pretty incredible. This collaboration represents a shared sense of dedication and discovery coming to life for everyone to enjoy.”
The limited-edition bottle features fresh, vibrant and distinctive designs which nod to James’ impact on and off the court. Both the bottle and gift box showcase an illustrative portrait of James in purple and orange. The iconic Hennessy Bras Armé is reimagined, sporting a sleeve as a tribute to James and intertwined with his trademark crown. The blend will remain the same and continue to deliver on the bold, yet smooth character that has made Hennessy V.S one of the most popular cognacs in the world.
“We are elated to officially welcome LeBron James to the Hennessy family after many years of mutual admiration and friendship,” said Antoine Varlet, Senior Vice President, Hennessy U.S. “LeBron is not just a basketball star, but someone who redefines boundaries in sport, style, culture and beyond. This partnership is more than just a collaboration, it’s a statement about what’s possible when two cultural icons come together.” (Web Site) www.cocktailsdistilled.com
IHOP Celebrates New Value-Driven House Faves Menu
IHOP® announced it’s bringing the weekend to the weekday by inviting guests to enjoy its new House Faves menu every Monday through Friday from 7am-10pm, for just $6. IHOP prides itself on listening and reacting to guest feedback quickly; knowing customers are constantly looking for more ways to save when dining out with their families, the brand curated its House Faves menu with some of its best-selling breakfast items for guests to enjoy for just $6.
IHOP aims to be a place where families can visit throughout the week and enjoy a delicious meal during the big or little moments. From acing a test to scoring the game-winning basket, IHOP’s House Faves menu has something for everyone in the family to celebrate. That’s why the brand has also partnered with one of America’s favorite moms, Julie Bowen, to join the House Faves campaign. As someone who juggles many hats, Julie Bowen celebrates weekday moments at IHOP, where her family can sit down and enjoy a meal together.
IHOP’s House Faves menu includes the following four items for just $6 each: Breakfast Faves Combo (2x2x2): Two of IHOP’s fluffy, world-famous buttermilk pancakes, two eggs, and two bacon strips or two pork sausage links. Ham & Cheese Omelette: A ham, jack & cheddar, and white cheese sauce omelette, served with 2 of IHOP’s fluffy, world-famous buttermilk pancakes. French Toast Breakfast: One slice of Classic Thick ‘N Fluffy French Toast, two bacon strips or two pork sausage links, and two eggs. House Scramble with Hash Brown: Eggs scrambled with chopped hickory-smoked bacon and jack & cheddar cheese. Served with crispy hash browns. (Web Site) www.ihop.com
Jones Soda Pops For Health With Lower-Sugar, Better-For-You Pop Jones Line
Craft soda trailblazer Jones Soda is bringing its flavor wizardry to the rapidly growing functional beverage category with Pop Jones, an all-natural prebiotic beverage available in five Jones-original flavors with just 30 calories per 12 oz can and bigger taste than any comparable product.
Available in Cucumber Watermelon, Pineapple Ginger, Orange & Cream, Strawberry Passionfruit and Mixed Berry & Kiwi varieties, Pop Jones is sweetened with a clean combination of real fruit juice, pure cane sugar and natural stevia leaf extract that lets the flavor pop without the calories. It contains only 4 grams of total sugar including just 2 grams of added sugar (that’s half the added sugar of some functional brands and one-twentieth of a standard soda) and provides a generous dose of fiber and immune support with a blend of apple cider vinegar, agave inulin and 20% of the recommended daily intake of zinc. Pop Jones is shelf-stable with no need for refrigeration to let the flavors sing. The line debuts next month in select retail locations.
“Functional beverages with cleaner ingredients and lower sugar content have created a new modern soda category that meets rising consumer demand for tastier and healthier food and beverage choices,” said David Knight, CEO of Jones Soda. “With our nearly three decades of flavor innovation and broad brand recognition, Pop Jones is poised to become a major player in a space that is redefining soda.” (Web Site) www.myjones.com
Kung Fu Tea Joins Atlas For Launch Of Metaphor: ReFantazio!
Kung Fu Tea is teaming up with ATLUS to celebrate the upcoming launch of its newest game Metaphor: ReFantazio! From the creators behind Persona 3, 4, and 5, ATLUS’ new game places players on an epic journey as players and their team seek to break the curse that has been placed on the crown of The United Kingdom of Euchronia.
From September 23rd, 2024 to October 14th, 2024, Kung Fu Tea will delight customers with an in-store program featuring four drinks inspired by the main characters and companions from Metaphor: ReFantazio-Gallica’s Taro Slush: Embark on a new adventure with Gallica in Metaphor: ReFantazio! Just like its spirited fairy companion, this Taro Slush is sweet with a hint of nuttiness, offering a delightful blend of flavor and sass. Strohl’s Mango Milk Tea: Strohl’s noble sense of justice in Metaphor: ReFantazio is perfectly reflected in the earthy sweetness of Oolong tea, complemented by the subtle tartness of Mango Milk Tea. Heismay’s Almond Milk Tea: Experience the richness of Heismay’s story in Metaphor: ReFantazio with the smooth, balanced flavors of earl grey tea and sweet almond, perfectly capturing his gentle spirit. Hulkenberg Strawberry Lemon Green Tea: Hulkenberg’s relentless drive in Metaphor: ReFantazio is captured in this invigorating lemonade. With the sweetness of strawberries and the eccentric touch of jasmine green tea, this blend is as bold and refreshing as her spirit. Kung Fu Tea will also host a sweepstakes on Instagram offering a chance for fans to win a Year of Boba at Kung Fu Tea and one of three coveted Collector’s Edition of Metaphor: ReFantazio (PlayStation 5) and other fun prizes. (Web Site) www.kungfutea.com
NatureSweet® Debuts Vibrant Trio Of Tomatoes On The Vine
NatureSweet, the largest vertically integrated controlled environment agricultural company in North America and the number one snacking tomato brand, has unveiled its latest varietal, D’Vines Medley. This vibrant collection of red, orange, and yellow greenhouse-grown cherry on-the-vine tomatoes is the latest offering in the D’Vines portfolio, proudly harvested and packaged in the USA. With their exceptional homegrown flavor, the D’Vines Medley tomatoes are the perfect addition to any charcuterie board, meal, or snack, elevating culinary creations with their colorful appeal and fresh taste.
D’Vines Medley is vine-ripened and packaged directly on the vine at NatureSweet’s greenhouse facility in Arizona. The product is uniquely showcased in a 12oz clamshell with a transparent lid, prominently displaying the fruit’s trio of colors in 100% recyclable packaging. It will be available at retailers such as Aldi, Wakefern, Harris Teeter, Albertsons, and Meijer, in early December.
“D’Vines Medley is a burst of flavor and color that delivers a homegrown premium experience that consumers love,” said Mary Pettis, NatureSweet Brand Manager. “It’s no wonder why cherry on-the-vine tomatoes are the fastest growing segment among consumers; their texture and superior flavor are hard to beat.” (Web Site) www.naturesweet.com
OATRAGEOUS Oat Milk Liqueur Introduced, Leading The New Wave Of Dairy-Free Cream Liqueurs
OATRAGEOUS Oat Milk Liqueur has launched its innovative, dairy-free cream liqueur line, setting a new standard in the cream liqueur category. Crafted with the highest quality ingredients, OATRAGEOUS offers a plant-based alternative that is free from dairy, gluten, lactose, high fructose corn syrup, artificial sweeteners, and seed oils. OATRAGEOUS is proudly the first portfolio of Oat Milk Liqueurs to hit shelves in the United States and will debut three core SKUs this fall: Coconut, Espresso, and the world’s first Dairy-Free Bourbon Cream (14% ABV).
“We couldn’t be more excited to share OATRAGEOUS with the world,” said Co-Founder JD Recobs of OATRAGEOUS. “There are a lot of consumers out there who want to enjoy cream inspired products but are limited by dietary restrictions, lifestyle choices, or simple taste preferences.”
OATRAGEOUS Oat Milk Liqueur is designed for those who seek indulgence without compromise. OATRAGEOUS delivers a light, smooth, and creamy experience while boasting less sugar and fewer calories versus traditional cream liqueurs. The expressions are crafted with 100% sustainably sourced, non-GMO oats, smooth bourbon whiskey and real ingredients. “We are thrilled to be able to open doors for consumers by giving them delicious, dairy-free options that are produced transparently and made with significantly less sugar compared to what is currently available on the market,” said Co-Founder Chris Buglisi. (Web Site) www.shopmisunderstoodwhiskey.com
Panera And PEPSI® Give Unlimited Sip Club Members More Ways To Escape With The Ultimate Holiday
On the heels of the fall equinox, Panera and PEPSI® are joining forces to give guests more ways to escape, both in their local Panera bakery-cafe and to their dream destinations with their latest giveaway.
This fall, Panera and Pepsi are inspiring more members to take a break and get closer to their next escape with every visit, bite and sip via the Unlimited Sips, Ultimate Trips sweepstakes. Whether you’re thinking of Italy while eating a Toasted Italiano Sandwich, channeling Greece with Mediterranean Greens with Grains Salad, or dreaming about France savoring a Croissant Bacon, Egg and Cheese Sandwich-Unlimited Sip Club wants to take you there.
From September 25 through October 31, 2024, members who opt in to participate in the sweepstakes will receive an entry for a chance to win a variety of prizes when they spend $7 or more. Simply visit panerabread.com/UnlimitedSipsUltimateTrips to opt in, or, for iOS app users, visit the Panera app and activate the Unlimited Sips, Ultimate Trips tile to opt in, and then place an order of at least $7 to earn an entry. The Unlimited Sips, Ultimate Trips Sweepstakes will select over 300 winners to receive: One of three grand prizes for a trip (including flight, hotel, meal stipend and excursions) with choice to visit Italy, Greece or France for the winner and a guest. $500 travel gift card valid for hotel stays, flights and more (first prize). Weekly giveaways including: Free Unlimited Sip Club annual membership for a year, $500 in Panera egift cards and Three-piece luggage set and noise canceling earbuds, with either PEPSI® or STARRY® branding. (Web Site) www.panerabread.com
Peet’s New Holiday Lineup Brings A Festive Twist To This Year’s Holiday Menu
Peet’s Coffee is brewing up the perfect blend for a joy-filled holiday season. With a festive menu crafted to perfection, barista-brewed mocktails bursting with flavor, and a gifting lineup that sleighs, the original craft roaster is ready to sprinkle holiday magic into every cup.
Peet’s Holiday “Bar Menu” includes: Sparkling Tiger’s Eye: Get ready to dazzle your taste buds with the newest holiday sensation! Blood orange purée, as vibrant in hue as it is in flavor, brings its brilliance to smooth cold brew, topped with bubbly Q Club Soda and a flourish of Hella Orange Bitters.
It’s a bright, refreshing sip that brings a festive sparkle to your holiday season! The Bestie: This tangy blend is a match made in heaven. Inspired by the seasonal aromatics of a clove-studded orange, this warming cup layers blood orange purée with chai-spiced black tea and a dash of Hella Orange Bitters to craft a bold, refreshing twist. Here’s to flavor, friendship, and the perfect holiday pick-me-up! The Derby: Get ready to break through the cream cap and enter a world of buttery comfort with The Derby. Flavors of bourbon meet espresso, nodding to the classic Irish Coffee. It’s the ultimate way to elevate your brews this holiday season. Also available starting November 6, Peetniks can capture the essence of the holidays with familiar favorites including the Holiday Spice Latte, Peppermint Mocha, and Sparkling Peppermint Vanilla Cold Brew. (Web Site) www.peets.com
Penelope Bourbon Introduces Premium 2024 Estate Collection
Penelope Bourbon introduced its new Estate Collection of limited-availability aged whiskey and bourbon releases – Founders Reserve, Private Select and Single Barrel. The collection represents the pinnacle of Penelope’s craftsmanship, from hand-selected barrels to meticulously crafted blends. The new premium releases spotlight masterful innovations in aged wheat whiskey, exquisite blends of aged straight bourbon whiskey and exceptional hand-selected single barrel bourbon.
The 2024 Estate Collection reflects Penelope Bourbon Founder and Master Blender Danny Polise’s passion for bourbon making as a journey of discovery and reinvention. To create the collection, Polise and his team evolved the brand beyond Penelope’s well-known 4- to 6-year-aged offerings by selecting 9- to 11-year superior-aged barrels to develop the releases.
“It was a thrill to explore the warehouses and hunt for the perfect barrels to create the collection,” said Polise. “We pride ourselves on the details in blending, and took a hands-on approach to find specific nuances and variations in order to curate these releases. The result is an outstanding premium collection illustrating the breadth of both fine distillate and blending.”
“Innovation and quality are at the heart of everything we do, and the 2024 Estate Collection takes those characteristics to an entirely new level,” said Michael Paladini, founder, Penelope Bourbon and vice president of strategy, MGP Ingredients. “These three releases showcase the best of the best in our rickhouses, allowing us to create one-of-a-kind aged whiskeys that take Penelope to new heights. Each product in the Estate Collection is unique – from the blend to the age and the mash bill. There’s something in this collection for everyone.” (Web Site) penelopebourbon.com
SONIC Revamps Its $1.99 Menu And Introduces New Daily Deals Starting At 79 Cents
SONIC® Drive-In is continuing to serve up unbeatable value and fun variety with its newly refreshed $1.99 Menu, making it easier than ever to enjoy a delicious meal without breaking the bank. First introduced this summer, the $1.99 Menu, also known as the FUN.99 Menu, features a variety of new and iconic SONIC entrées, snacks and desserts for just $1.99 each, all day, every day.
Back by popular demand, the beloved Grilled Cheese Burger and small Cream Slushes are both now just $1.99. The Grilled Cheese Burger combines the famous SONIC grilled cheese sandwich on buttery Texas Toast with a perfectly seasoned 100% pure beef patty, topped with mustard, ketchup and diced onions. The Cream Slush blends creamy vanilla soft serve with icy slush for the perfect drink or dessert, available in Blue Coconut, Strawberry and Blood Orange flavors.
“We know our guests crave flexibility and value, and our $1.99 Menu continues to deliver delicious, craveable options that please the palate and your wallet,” said Ryan Dickerson, Chief Marketing Officer of SONIC. “While other fast-food spots might lock you into pre-built bundles, SONIC gives you the freedom to mix, match and save on your favorite items, making it easy to tailor your order to suit your tastes. Whether you’re stopping by for a quick Queso Wrap snack on the way home from work or enjoying a full lunch with our beloved Grilled Cheese Burger, Tots and Cream Slush, SONIC is giving fans a personalized experience at a price that’s hard to beat.” (Web Site) www.sonicdrivein.com
Starbucks Holiday Coffees And Creamers, Back On Grocery Shelves Nationwide
Just in time for the jolliest season of the year, Starbucks holiday coffees and creamers are returning to grocery shelves for a limited time. Featuring both new and returning classics, coffee fans can experience the flavors of the season in every cup.
This year, Starbucks is debuting the NEW Starbucks® Vanilla & Chocolate Cold Brew Concentrate, NEW Starbucks® Non-dairy Sugar Cookie Latte Creamer and the NEW Starbucks® Peppermint Mocha Flavored Creamer. Additionally, Starbucks is expanding the availability of its Starbucks® by Nespresso® for Vertuo Line Holiday Blend at more retailers this season. The holiday lineup also features the returning Starbucks® Holiday Blend, Starbucks® Gingerbread flavored coffee and Starbucks® Peppermint Mocha flavored coffee, all available in K-Cup® pods and Ground coffee, along with bottled Starbucks® Frappuccino Peppermint Mocha and Starbucks® Peppermint Mocha Iced Espresso. Starbucks is also wrapping three of its classic creamers with limited-edition holiday packaging, including Starbucks® Caramel Macchiato Flavored Creamer, Starbucks® Cinnamon Dolce Flavored Creamer and Starbucks® White Chocolate Mocha Flavored Creamer. This super-smooth Starbucks Cold Brew Concentrate is inspired by the popular taste of Irish Cream, which typically features a delicious combination of vanilla and chocolate. A custom blend of coffee that is cold steeped with the classic Irish Cream flavors of vanilla and chocolate creates a concentrate that is subtly sweet. (Web Site) www.starbucks.com
Thrifty Ice Cream Debuts New Birthday Cake Flavor In Collaboration With Chuck E. Cheese
Thrifty Ice Cream, a beloved staple in the community known for its premium taste and exceptional value, has launched a Birthday Cake ice cream flavor inspired by Chuck E. Cheese, the iconic family entertainment center and premier destination for birthday parties and celebrations.
“We are thrilled to partner with Chuck E. Cheese, a name synonymous with family fun, to create a Birthday Cake flavor that will level-up any celebration,” said Jeanniey Walden, Thrifty Ice Cream Executive. “This collaboration allows us to introduce our iconic, high-quality ice cream to new audiences of all ages while delighting long-time fans with a fresh, exciting flavor.”
“As the top destination for birthdays globally, partnering with Thrifty Ice Cream to create an exclusive Birthday Cake flavor was a natural fit to capture the fun and excitement of celebrations at our Chuck E. Cheese entertainment centers,” said Melissa McLeanas, Chuck E. Cheese Vice President of Global Licensing, Media & Entertainment. “We’re proud to share this new flavor with families to enjoy their celebration at home or in our fun centers in a whole new way.”
Birthday Cake-a creamy cake batter ice cream swirled with festive confetti sprinkles and a vibrant purple swirl inspired by Chuck E. Cheese’s signature color-will be available in pint-sized containers at 34 Chuck E. Cheese fun centers in Southern California and in pint and quart-sized containers at 350 Rite Aid retail pharmacy locations across California, including by-the-scoop at hand dip locations. Birthday Cake containers also will be available at other retailers nationally in the coming months. To provide extra value to customers, every purchase of a container of Birthday Cake includes 500 free e-tickets that can be redeemed at participating Chuck E. Cheese fun centers nationwide. (Web Site) www.chuckecheese.com
Whataburger’s® All-new Bacon Blaze Jalapeño Double Available For Limited Time
Whataburger has debuted the all-new Bacon Blaze Jalapeño Double. This limited-time burger has just the right amount of spice to fire up your munch game, no soda chaser required. Double the beef and double the fun, the Bacon Blaze Jalapeño Double is two 100% beef patties layered in Whataburger’s Jalapeño Ranch and Jalapeño Cream Cheese, topped with crispy, smoky bacon, aged cheddar and jalapeño slices to add a liiiittle bit of spice – all hugged by two toasty 5-inch buns. This limited-time legend has it all: Crunch? Yes. Kick? Yes, yes. It’s just the right amount of spice and all the bold flavors that’ll have you saying, “More, please.”
“Our new Bacon Blaze Jalapeño Double is destined to become a quick classic with Guests who want to add just the right amount of spice to their lives,” Whataburger Senior Vice President and Chief Marketing Officer Scott Hudler said. “The smoky bacon strips and jalapeño slices deliver that crunch you crave while our Creamy Jalapeño Ranch adds a little more of that bold flavor Whataburger is known for. But it’s only here for a limited time, so get it while it’s hot.”
Guests who order the Bacon Blaze Jalapeño Double or their favorite Whataburger meal in-restaurant or at the drive-thru between Oct. 1 and 31 can do a little extra good through Whataburger’s Round-Up at the Register fundraiser for the Gary Sinise Foundation. This fundraiser is particularly special because the Bacon Blaze Jalapeño Double commercial was filmed at a real fire station in New Braunfels, Texas. The foundation supports first responders, veterans, and the families of fallen heroes by providing grants for equipment and training to underserved and volunteer responder departments across the U.S. Guests can contribute by rounding up their orders to the nearest dollar at participating locations. (Web Site) www.whataburger.com
Wild About Sprouts® Partners With Susan G. Komen® For National Breast Cancer Awareness Month
Rä Foods, a pioneer in food tech and functional foods, recently announced that its Wild About Sprouts® brand, has partnered with Susan G. Komen®, the world’s leading breast cancer organization, to raise awareness and support the breast cancer community. This collaboration aims to raise awareness and support the fight against breast cancer while highlighting the massive health benefits of Broccoli sprouts.
During National Breast Cancer Awareness Month in October, all Wild About Sprouts® products will feature special Susan G. Komen®-branded pink packaging. This limited-time offering includes the popular 100% Broccoli Sprouts and the Alfalfa, Broccoli, and Kale blend. Wild About Sprouts® are a nutritional powerhouse. Broccoli sprouts contain sulforaphane, a natural compound studied for its potential role in supporting overall wellness and cellular health. For every 3 oz clamshell of these products sold between October 1-31, 2024, Rä Foods will donate $0.10 to Susan G. Komen®, up to a total of $10,000. Additionally, the company has pledged a guaranteed minimum donation of $5,000 to support breast cancer research, regardless of sales.
Stephanie Browder, Vice President of Marketing of Rä Foods, said, “We’re honored to partner with Susan G. Komen® this October. This collaboration allows us to contribute to a crucial cause while highlighting the incredible health benefits of our sprouts. We invite our customers to join us in supporting breast cancer research with our specially marked products.” (Web Site) www.wildaboutsprouts.com
Zamora Promotes Launch Of New Ultra-Premium Luxury Tequila, Volteo
Zamora Company USA, with founder-level investment from Dallas Cowboys quarterback and 2022-23 NFL Man of the Year Dak Prescott, has launched Tequila VOLTEO, an ultra-premium additive-free and organic new luxury tequila brand distilled and bottled at Destileria Casa de Piedra in Jalisco, Mexico.
Zamora Company USA is the U.S. operating company of the Madrid-based owner of popular wine and spirits brands including Licor 43, Lolea Spritz, Martin Miller’s Gin, and Ramón Bilbao wines. Tequila VOLTEO has been in development for more than two years through close collaboration between Zamora Company USA, Prescott, and Casa de Piedra distillery. The brand launches with VOLTEO Blanco, VOLTEO Reposado, and VOLTEO Cristalino tequilas (with additional expressions to follow), each distilled from top-quality 100% Weber Blue Agave and employing time honored artisanal small batch production methods. Packaged in an eye-catchingly elegant and sophisticated bottle, Tequila VOLTEO is one of the only luxury tequilas on the market that is organic and additive-free. (Tequila VOLTEO is currently in the process of verification to join the nonprofit Additive Free Alliance).
The word “volteo” loosely translated means “to turn things around,” which in so many ways describes Prescott and his resolve for overcoming difficulties. He has persevered through his share of life’s hardships to become one of the most respected and admired players in football, including the honor of receiving the Walter Payton NFL Man of the Year award for 2022-23, which recognizes a player’s commitment to philanthropy and community impact, in addition to excellence on the field.
“Tequila VOLTEO was created to elevate the luxury tequila category by challenging the status quo and honoring our founder Dak’s vision to craft a spirit of uncompromising standards,” said Matt Appleby, CEO of Dallas-based Zamora Company USA. “The same strength of character that defines Dak’s purpose in life – honesty, integrity, and tireless work – is what goes into crafting Tequila VOLTEO.”
Unaged Tequila VOLTEO Blanco (SRP $69.99/750ml) is characterized by its notes of vanilla and pine, with hints of citrus and acacia. Tequila VOLTEO Reposado (SRP $89.99/750ml) is aged for three months in American white oak bourbon barrels to exhibit notes of vanilla and spice, with a whisper of cinnamon and orange blossom. Tequila VOLTEO Cristalino (SRP $99.99/750ml) is rested for three months in French oak wine barrels and then filtered to produce a clear tequila accentuated by faint color, with an aroma and taste of vanilla and caramel, and a nuanced citrus character. The distinctively tall Tequila VOLTEO bottle is exquisitely designed and features subtle symbolism – the twist below the bottle neck represents the tight spiral of a football thrown by a quarterback, which when viewed from above, those same spirals mirror the pattern of a freshly harvested agave. The three Tequila VOLTEO expressions are represented by refined color gradations on the bottle that highlight the respective tequila. (Web Site) www.TequilaVOLTEO.com
Zaxbys New Chicken Finger Taco Tailgate Variety Pack Promoted For College Football Season
In honor of the return of college football season, saucy chicken chain Zaxbys™ is introducing a new way to order and enjoy its latest limited-time offering, Chicken Finger Tacos. Starting September 23, Zaxbys new Taco Tailgate Variety Pack is hitting menus to give fans the ultimate spread for game day eats.
Available for a limited time, the new variety pack features 9 tacos of your choice between Chipotle Ranch with Pico or Avocado Ranch BLT flavor variations for just $20. Fans can select 3 sets of 3 Chicken Finger Tacos in either bold flavor option: Chipotle Ranch with Pico Tacos: Brings an iconic Zaxbys hand-breaded chicken finger together with shredded Iceberg lettuce, Cheddar Jack cheese and Pico de Gallo, smothered in Zaxbys mild heat Chipotle Ranch sauce and nestled in a warmed flour tortilla. Avocado Ranch BLT Tacos: Features a Zaxbys signature, hand-breaded chicken finger served between sliced Roma tomatoes, hickory hardwood-smoked bacon and shredded Iceberg lettuce, drizzled in Zaxbys new Avocado Ranch and placed in a warmed flour tortilla.
“Following the success of our Chicken Finger Tacos this summer, we’re excited to launch this new, easy-to-order variety pack just in time for college football season,” said Patrick Schwing, Zaxbys Chief Marketing and Strategy Officer. “No matter who you’re rooting for, show up to your game day gathering with something new, different and delicious for everyone with Zaxbys Taco Tailgate Variety Pack.” (Web Site) www.zaxbys.com
Applebee’s® Reveals Next Play In NFL Partnership With Applebee’s Pick 6 Mondays – Free Boneless Wings
Applebee’s, the Official Grill + Bar Sponsor of the National Football League, is continuing to celebrate football season with NEW Applebee’s Pick 6 Mondays. Beginning Monday, Oct. 7, and through the rest of the NFL season, guests will have the chance to score six FREE Boneless Wings every Monday – only after a Pick 6 takes place during any NFL Sunday games the day before – with a minimum purchase.
America’s Favorite Boneless Wings can be enjoyed in one of six sauces – Classic Buffalo, Honey BBQ, Sweet Asian Chile, Garlic Parmesan, Extra Hot Buffalo, or Honey Pepper – and paired with a dipping sauce of guests’ choice of Bleu cheese or house-made buttermilk ranch dressing.
“America’s Favorite Boneless Wings at Applebee’s are perfect for celebrating any and all occasions – like running an interception back for a touchdown,” said Joel Yashinsky, chief marketing officer of Applebee’s. “Every Sunday, all eyes will be on the NFL to see which team will unlock six free Boneless Wings for the country the following Monday, for both dine-in and To Go. Plus, don’t forget to enter our sweepstakes for a chance to win a trip for two to Super Bowl LIX when dining in or ordering online! This deal is just one of many exciting ways that we will continue to celebrate football season through our partnership with the NFL.” (Web Site) www.applebees.com
Field Agent Secures Strategic Growth Investment From Five Elms Capital
Field Agent, a retail technology platform providing software and data solutions to the consumer packaged goods (CPG) and retail industries, announced the successful completion of its strategic growth investment. The round was led by Five Elms Capital, marking a significant milestone in Field Agent’s growth trajectory as it continues to expand its market presence and AI-driven solutions capabilities, including its recent acquisition of Shelfgram and its Virtual Storewalk™ technology.
The new capital will be instrumental in accelerating Field Agent’s mission to provide brands with valuable insights that enable data-driven decision-making. Shelfgram’s AI-powered Virtual Storewalk™ platform, coupled with Field Agent’s global in-store image and data capture, delivers both historical and real-time retail execution data at scale-including pricing, on-shelf product availability (OSA), and display compliance. The company plans to use the funding to accelerate its innovation roadmap and go-to-market capabilities.
“This investment is a strong vote of confidence in Field Agent’s vision and the value we deliver to our customers,” said Ty Kasperbauer, CEO of Field Agent. “The support from Five Elms Capital will enable us to scale our technology and expand our reach, empowering more brands to gain critical visibility into their retail operations.” (Web Site) www.fieldagent.net
All-new Whataburger® White Chocolate Peppermint Shake And Chocolate Peppermint Hot Or Iced Coffee Flavor Debut For The Holidays
Whataburger’s all-new White Chocolate Peppermint Shake is this year’s holiday treat. Cool in more ways than one, this limited-time shake is a winter wonderland in a cup. If you prefer a shot of caffeine in your treats, Whataburger is also launching Hot or Iced White Chocolate Peppermint Coffee for Guests who want a sweet pick-me-up.
Whataburger’s White Chocolate Peppermint Shake is the classic, rich vanilla shake base mixed with sweet white chocolate and cool peppermint. Whether you’re strolling down candy cane lane, decorating your home or spending time with friends and family, this shake is the perfect sip for winter. Can’t get enough of this festive flavor? Add it to your coffee! Fans can keep the holiday magic alive and enjoy a “jolly good time” while fueling late-night shopping sprees or holiday road trips with Hot or Iced White Chocolate Peppermint Coffee. (Web Site) www.whataburger.com
Powerhouse Strategy & Creative Agency Trinity Brand Group Partners With Founders Brewing Co. To Relaunch All Day IPA With New Brand Look And New Campaign
Trinity Brand Group, a leading independent full-service brand strategy and creative agency, has announced the strategic relaunch of Founders Brewing Co.’s All Day IPA. As consumers are broadening their drinks repertoire into spirits and seltzers, craft beer has been losing share of mind and occasion. The low ABV, or session, beer segment of craft where All Day IPA has reigned supreme has not been immune to these headwinds. As Agency of Record to Founders Brewing Co. (part of Mahou USA), Trinity partnered with the Founders team to reposition, redesign and re-activate All Day to expand reach, re-engage consumers, and accelerate growth. Since the repositioning, consumer perceptions of quality, relevancy and occasion appropriateness have all grown double digits.
“When Founders Brewing Co. asked us to help position their juggernaut All Day IPA brand to regain growth in the declining craft beer category, we took a broad look at consumers across the entire beer and alcoholic long drinks category,” said Laurie Kreisberg, VP Strategy at Trinity Brand Group. “We conducted a consumer mindstate segmentation to help identify how the #1 session craft beer in the U.S. could re-energize current and lapsed drinkers as well as recruit new ones, many of whom have been experimenting outside of beer. One thing became clear – there is a broad swath of people looking for something refreshing, drinkable and high quality that fits their lifestyle.”
Trinity worked with Founders to position the All Day brand around its unique ability to satisfy these consumers’ desires. With a product that checks all the important boxes and a brand long associated with taking a break from the daily grind to kick back, take a moment and just enjoy, All Day’s promise to consumers was that they could, in fact, ‘Have it All!’
“Trinity helped us broaden the product story of All Day IPA beyond its sessionablity to a much bigger truth – that All Day delivers the best of ALL worlds,” said Sandy Anaokar, CMO Mahou USA. “It’s flavorful like a great craft beer should be, but it won’t fill you up or wreck your palate. And it’s as easy drinking as big domestic brands without compromising on balance, flavor or character.”
The new look and feel represents the first significant redesign of the All Day IPA brand in 12 years. Trinity partnered with the Founders team to refresh the All Day look and feel, including a strategic update to the brandmark and packaging that brings storytelling and all-important shelf pop to the brand. The new brandmark is modernized and strengthened, recognizable from a distance and easier to use across today’s broad range of media and substrates. Trinity collaborated directly with Founders’ in-house Content Marketing team to infuse new energy into the brand with a fresh, crisp approach to scenery and color palette, and an emphasis on the brand’s primary visual asset – the iconic canoe-topped “red woody wagon.”
“The new branding we’ve created with Trinity looks and feels fresher and more inviting,” said Brett Haberkorn, Content Marketing Director for Mahou USA. “The beauty of this is that it gives the brand enormous shelf pop and presence, effectively communicates our brand benefits, and creates an extendible system that makes it easy to navigate between everything we’ve got in the All Day lineup. Plus, every package tells a story, which keeps our consumers engaged.” (Web Site) www.TrinityBrandGroup.com
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