The P.O.P. Magnifier is an interactive fixture designed to capture shoppers attention, with its high impact graphics and consumer usefulness. Designed for the dual purpose of creating unique advertising opportunities, and helping customers read important label information, the P.O.P. Magnifier is a great tool for increasing advertising, revenue, and customer satisfaction. For more information, contact WM Display Group, 1040-50 W. 40th Street, Chicago, IL 60609; (Web Site) www.wmdisplay.com