Pacsun, a specialty retailer offering a cross section of emerging brands and trending fashion, recently introduced a new look to its SoHo flagship.
The SoHo takeover comes after Pacsun made a splash through the figurative flooding of its storefront with a spectacular augmented reality video display produced by Misato Studio.
“At Pacsun, we’re always finding creative ways to interact with our consumers, keeping in mind how much they value their physical and virtual identities,” said Brieane Olson, Pres., Pacsun.