Panda Express was looking to design a new prototype that responded to changing behaviors and celebrated the Chinese American experience in a modern and thoughtful way.
It was important to the team that each restaurant design translated Chinese culture to the modern American guest, and that every touchpoint was meaningful and authentic. In response to a more digital world, they were also ready to optimize their operations and the guest experience.
Dayton, OH-based design firm, Changeup, (www.changeupinc.com), developed the concept, “Celebration Story,” which pays homage to Chinese heritage in a bold and fun way. Every detail of the new space was intentional, from the two-door moon gate entry to the traditional fretwork tiling, a signature neon sign, red lanterns, and custom hero mural.
Panda Express Unveils ‘Celebration Story’ Design Prototype
