PATRÓN Promotes Mexican Heritage Tin

PATRÓN Tequila is collaborating with Mexican racing icon Checo Pérez, to unveil the 2023 limited-edition PATRÓN Mexican Heritage Tin.
The PATRÓN Mexican Heritage Tin visually shares the stories, traditions, and culture of Mexico through beautiful one-of-a-kind designs. This year’s eighth edition of the tin, which includes a bottle of PATRÓN Silver, features a vibrant design inspired by Checo’s life on and off the racetrack, that encapsulates many of the things Checo feels passionate about in being Mexican.
“PATRÓN is proudly driven by our Mexican Heritage, so we are honored to be able to bring this unique collaboration to life with a member of our familia Checo Pérez,” said Allie Bostwick, Sr. Dir., Global Communications Culture, & Brand Partnerships, PATRÓN Tequila. “We are thrilled to be able to celebrate and share a piece of Mexico with the world through our one-of-a-kind limited-edition design with Checo that brings to life our heritage, culture and love of Mexican culture.”