PATRÓN Tequila is celebrating its roots by creating a new Additive Free seal that will be unveiled across the PATRÓN core portfolio. Honoring the brand’s continued Additive Free endorsement from the Tequila Regulatory Council (CRT), this new seal will indicate to tequila drinkers that they can enjoy their PATRÓN with peace of mind, being fully confident that their tequila of choice is completely additive free.
“More than before, individuals are conscious of what they’re consuming – they want natural ingredients and to be confident in the manner in which they were derived to deliver a high-quality product that satisfies their needs,” said Samantha Newby, PATRÓN Global Vice President, Innovation & Sustainability.