In honor of its 125th birthday, Pepsi will celebrate its iconic history with immersive events, social content moments and giveaways.
Pepsi is opening The Pepsi 125 Diner – a unique and immersive restaurant experience set to open its doors in early October in New York City. Inspired by the timeless American diner, as well as the role diners have played as a setting for some of the most memorable moments of Pepsi, the Pepsi 125 Diner will bring to life the unapologetic enjoyment the brand has become known for: The restaurant’s design will artfully mirror the sets of some of the most memorable Pepsi commercials and feature real, one-of-a-kind memorabilia from the Pepsi archives, while also celebrating the brand’s new look and feel. A specially created indulgent food menu, proving that food is Better With Pepsi, will feature diner favorites alongside unique Pepsi creations, old and new.
“As we celebrate the brand’s historic milestone, we will honor some of our most cherished cultural moments,” said Todd Kaplan, CMO Pepsi.