This summer, PEPSI and chef Bobby Flay are setting their sights on one of the nation’s favorite seasonal activities by going all in on grilling and all backyard BBQ favorites.
Fans and cola-lovers alike will discover how flame-licked foods – from BBQ chicken, burgers, to a perfectly grilled steak and much more, go #BetterWithPepsi. Bobby will be featured in a TV campaign, in-store displays, digital content and more throughout the summer.
Here’s what consumers can expect: Limited-Edition Flavor Innovations Inspired by Summer Grilling: Peach and lime are essential flavors to punch up the quintessential American BBQ so the brand is kicking off summer by introducing Pepsi Lime and Pepsi Peach, tailor-made for summer grill life. Pepsi Peach and Pepsi Lime will be available in 12 oz. cans and 20 oz. bottles. Consumers can enter the Epic Summer BBQ Giveaway sweepstakes by scanning a PEPSI 20 oz bottle or 12 oz can.
Pepsi Collaborates With Bobby Flay On Summer Grilling Promo.
