PEPSI Wild Cherry is unveiling ‘Get Wild,’ a new marketing campaign that captures the essence of modern adulthood and the new ‘wild’ realities of millennials and young adults. The campaign humorously depicts everyday experiences that millennials face as they navigate their new lives of 24/7 adulting.
“As a millennial myself, I know firsthand what it’s like to feel nostalgic for our younger, freer days. That’s why I love how our new ‘Get Wild’ campaign shows that a sweet, flavorful sip of Pepsi Wild Cherry can inspire us to inject some of that ‘wild’ feeling in our new realities,” said Jenny Danzi, Sr. Marketing Director, Pepsi. “We know millennials are seeking fruity and flavorful options when they drink cola, and consumer preferences indicate cherry-flavored cola as a top choice. Now, with the new iconic packaging of Pepsi Wild Cherry-in zero sugar, regular and diet-Pepsi is all-in with Pepsi Wild Cherry.”
PEPSI Launches ‘Get Wild’ Campaign
