Pepsi has announced a new and improved Pepsi Zero Sugar. Through taste and trial, the brand is proving to consumers that zero never tasted so good by giving consumers the opportunity to redeem up to 10 million FREE Pepsi Zero Sugars.
“At Pepsi, we put our consumers at the forefront of everything we do,” said Todd Kaplan, Chief Marketing Officer – brand Pepsi. “Our R&D team leveraged the best new beverage technology to upgrade our Pepsi Zero Sugar product to give fans the best tasting cola in the zero-sugar category. The product is truly a breakthrough as it is the best zero sugar cola we’ve ever had – period. We’re so confident in its taste, that we are making up to 10 million free Pepsi Zero Sugars available to consumers so that people can try it for themselves.”
While the new Pepsi Zero Sugar formula rolls out across the United States, the brand is preparing a suite of consumer-facing marketing activations as the brand seeks to prioritize the zero-sugar category across in-store and media marketing channels. Pepsi Zero Sugar will be prominent with key partners for retail promotions rolling out across the country throughout the year.
Pepsi Launches New And Improved Pepsi Zero Sugar
