In 2018, PepsiCo disrupted the sparkling water category with the launch of bubly sparkling water. Now, the company is shaking things up once again with bubly burst. New bubly burst is a refreshing, flavor-forward, lightly sweetened sparkling water beverage with bold fruit flavors, bright colors, zero added sugar, and minimal calories.
bubly burst is available in six flavors including: Triple Berry, Peach Mango, Watermelon Lime, Pineapple Tangerine, Cherry Lemonade and Tropical Punch. All flavors are just 10 calories or less, with no added sugar, a burst of fruit flavor and available in 100% recycled PET single serve 16.9oz bottles.
“Consumers are looking for solutions that have a stronger and slightly sweeter taste than a typical sparkling water. That is what bubly burst is bringing to the table – sparkling water with a delicious burst of fruit flavor,” said Todd Kaplan, Chief Marketing Officer, Pepsi.
To celebrate the expanding bubly portfolio, bubly will kick off a 360-degree integrated campaign to drive awareness, which includes special in-store displays.
PEPSICO Displays bubly burst
