Pernod Ricard Introduces A Digital Label Solution

Pernod Ricard has launched a digital label system to better inform consumers about the products they purchase as well as responsible drinking.
Every bottle of Pernod Ricard’s brands will soon feature an innovative digital label system. Once scanned with a smartphone it will redirect the consumers directly to a platform where they will be able to access, on one unique place, relevant information for each product in the local language including local drinking guidelines.
All of the content will be adapted to particular local drinking guidelines that vary from one country to another, and will be displayed in the local language.
Alexandre Ricard, CEO, Pernod Ricard, said, “Now more than ever, consumers want to know what is in their drinks. Thanks to digital technology, this information can now be accessed easily.”