Inspired by the original Beefeater London Dry Gin, Beefeater 0.0% maintains the brand’s iconic citric and juniper-forward profile but without the alcohol.
Murielle Dessenis, Global V.P. Marketing, Gins for The Absolut Group, said, “We are proud to be bringing to the no-alcohol category an elevated option, removing the need for consumers to compromise or miss out on the occasion. Beefeater 0.0% is our very first zero alcohol expression, which captures the energy of our timeless London classic but without the alcohol.”
The introduction of Beefeater 0.0% further demonstrates the Group’s commitment to serve its consumers’ increasing needs for alternative consumption options. Beefeater 0.0% will complement Beefeater’s existing moderated drinking range, offering a complete range of low and no options to consumers.
Pernod Ricard Promotes Launch Of Beefeater 0.0%
