As the official spirits partner of Universal Pictures’ spectacular new cinematic event, WICKED, Absolut is toasting to the power of friendship and inclusivity by offering WICKED fans mystifying cocktail recipes to conjure up magical moments at home, as well as experiences at theaters, bars/restaurants, liquor stores and more.
“Absolut’s partnership with WICKED invites fans to mix it up with unexpected friendships and cocktails with the ultimate WICKED entertaining experience, celebrating self-discovery and acceptance, core themes of our brand DNA,” said Reshma Dhati, Senior Brand Director for Absolut. “We hope to bring together friends to join in the excitement of the cultural phenomenon of WICKED and the film’s enduring lesson about the power of inclusion.”
At theaters, there will be limited-edition WICKED cocktails offered to add an extra layer of delight.
Pernod Ricard Serves As Spirits Partner Of WICKED
