Inspired by its range of boldly refreshing flavors, Perrier is unveiling a new global campaign,”Feel the Flavor.” The new creative campaign invites consumers to embrace what makes their life most vibrant.
“We’re excited to launch our latest global campaign that features Perrier’s wide range of sparkling flavors including Lime, Peach, Pink Grapefruit, Pineapple and Strawberry,” said Thomas Conquet, Marketing Director, Nestlé Premium Waters. “We hope to inspire consumers to experience the uplifting sensations of exploring Perrier’s selection of refreshing flavors.”
The campaign will serve as a platform for partnerships with unique creators who also defy expectations and bring thrill to our lives. “Feel the Flavor” is live now through 2023 and will appear in countries around the world, across digital, social, shopper and experiential channels.