Philadelphia, the leading cream cheese brand with 69% share of the category, is bringing its signature multi-sensorial experience to the plant-based aisle.
Less than half of consumers that try plant-based spreads are repeat customers, indicating that current options aren’t meeting the evolving preferences of cream cheese lovers.
Philadelphia Plant-Based spread marks the first time a mainstream cream cheese brand is entering the plant-based market with a recipe that mirrors the delicious taste and creamy texture of the iconic Philadelphia brand. With this new offering, the brand hopes to delight the 52% of consumers who want to add more plant-based foods to their diets.
Made with simple ingredients and no added flavors or dyes, Philadelphia Plant-Based spread is free of dairy, lactose and gluten. It is currently available in the beloved original cream cheese flavor Philadelphia fans know and love, with additional flavors planned for the national rollout in summer 2023.
Philadelphia Expands Cream Cheese Category
