Pizza Hut’s Struggle Bus Road Trip Offers Respite From Struggles

Pizza Hut is helping consumers who feel like they’re ‘on the struggle bus’ by delivering a respite in the form of an actual bus.
Pizza Hut’s bus, the antidote to that feeling of being on ‘the struggle bus’ – a term popularized by Gen Z and Millennials to humorously refer to dealing with difficult or frustrating tasks and challenges in their life at the moment – begin its tour starting with a debut at the NCAA Men’s Basketball Final Four in New Orleans. The bus gave fans a spot to refuel, take a time out from cheering on their teams and partying in the Big Easy.
During each stop, the bus will offer lounge areas, beds for power napping, soothing videos, interactive selfie experiences and plenty of Pizza Hut pizza.
“Since Pizza Hut has always been a favorite comfort food, we jumped at the opportunity to bring this trending sentiment to life,” said Lindsay Morgan, CMO, Pizza Hut. “This bus caters to those ‘on their own struggle bus’ and we are thrilled to partner with the hilarious Betches “U UP?” podcast hosts to help consumers find humor in everyday struggles while providing a break, and of course delicious pizzas.”