Through a long history, the Pizza Inn brand became fragmented from location to location. Each store faced a list of issues, including dated finishes, fixtures, and remnants of past remodels.
Chute Gerdeman’s, (www.chutegerdeman.com), task was to bring the fleet back together under one cohesive voice aligned with the overarching brand, which was also undergoing a complete overhaul.
As part of the rebranding process, Boone Oakley, an advertising agency based in Charlotte, NC, infused the new Pizza Inn identity with fun, retro-inspired energy. Working alongside their team, Chute Gerdeman was able to translate the same design filters to the branded environment, highlighting the neighborhood feel at the root of the brand.
From the vintage-styled buffet and salad bar faces that look like old tile work to the sundae bar and localized graphics designed with large arrows and shapes reminiscent of mid-century signage, every moment feels unique and branded for Pizza Inn. Tiled sections on the floor accentuate key points in the guest journey, such as in front of the buffet, at the entrance, at pickup, and at the host stand.
Pizza Inn Debuts Brand Redesign
