Archive by category Promotion Audit

A Survey of Current P.O.P. Programs in the Retail Store

Spritz Cocktails On Display For Summer

Spritz Cocktails On Display For Summer

Every season can be The Spritz season thanks to a new, ready-to-drink cocktail offering from Sazerac Company. “The Spritz was designed to evoke that sunshine-on-your-face-not-a-care-in-the-world feeling synonymous with kicking back and enjoying a refreshing, bubbly beverage. With The Spritz, we’re declaring that ‘spritz season’ should be a state of mind,” said Lauren Selman, Dir., Global […]

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T-Mobile Launches In Sam’s Club

T-Mobile Launches In Sam’s Club

T-Mobile is expanding its retail presence by launching in nearly all Sam’s Club locations as the membership chain’s exclusive in-club wireless provider. Jon Freier, President, Consumer Group, T-Mobile, said, “We’re excited for Sam’s Club to join our strategic portfolio of national retailers to reach customers where they regularly shop. As Sam’s Club’s exclusive in-club wireless […]

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Target Debuts A Beach Vibe Shopping Experience This Summer

Target Debuts A Beach Vibe Shopping Experience This Summer

Whether shoppers are thinking about warm-weather vacations, fun in the sun or holiday weekend get-togethers with family and friends this summer, Target’s setting the scene for an incredible shopping experience, bringing shoppers more than 1,000 new beach-inspired finds starting at $1 and with more than half under $15, and boosting their summery mood with an […]

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Neiman Marcus Celebrates Summer With ‘Retail-tainment’

Neiman Marcus Celebrates Summer With ‘Retail-tainment’

Neiman Marcus, in partnership with Balmain, has introduced Balmain Beach Club, an exclusive collection and immersive customer activation in Dallas. Debuting in 10 stores, the 14-piece collection of ready-to-wear and handbags is inspired by the French Riviera. Customers will be transported to a sumptuous beachfront clubhouse complete with black and white striped umbrellas, lounge chairs, […]

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Frontgate Launches New Store Experience

Frontgate Launches New Store Experience

Frontgate is launching its new retail experience at Preston Royal Village in Dallas, TX. Frontgate’s unique indoor/outdoor atrium space allows customers to engage with the industry-leading outdoor assortment year-round. The Design Studio provides dedicated conference space for Frontgate’s expert designers to collaborate with customers. Key elements of the new store include a front vestibule – […]

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Estrella Jalisco Refreshes Vive Tu Estrella Campaign

Estrella Jalisco  Refreshes Vive Tu Estrella Campaign

Estrella Jalisco debuts a new take on its Vive tu Estrella campaign, celebrating its authentic Mexican heritage. “Vive Tu Estrella embodies everything Estrella Jalisco stands for, and we’re thrilled to continue to delve further into this platform centered on igniting the Mexican pride of our fans,” said Ben Martinez, Marketing Dir. for Estrella Jalisco. “We’re […]

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Prada Beauty Partners With Nordstrom

Prada Beauty Partners With Nordstrom

Nordstrom celebrates the US launch of Prada Beauty with the largest beauty brand store takeover at the NYC Flagship. Customers can now shop the new and exclusive-to-Nordstrom Prada Beauty skincare collection in-store, including Augmented Skin Cream, Serum, Cleanser, and Essence, as well as a selection of Prada Beauty makeup products, including Reveal Skin Optimizing Foundation, […]

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Ferrari Opens New Lifestyle Boutique

Ferrari Opens New Lifestyle Boutique

Ferrari has opened its latest North American fashion and lifestyle store at the American Dream complex in East Rutherford, NJ. Situated in American Dream’s luxury wing, Ferrari’s new boutique takes cues from existing outposts in Milan, Maranello (Italy) and Miami updating them for American Dream’s dynamism and high-traffic curb appeal. The store’s facade features myriad […]

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Pure Leaf Promotes Zero Sugar Sweet Tea

Pure Leaf Promotes Zero Sugar Sweet Tea

Pure Leaf Zero Sugar Sweet Tea with zero sugar and zero calories has been introduced. Real brewed without artificial flavors, colors, concentrates, or preservatives, each bottle contains zero calories and zero grams of sugar. Pure Leaf is bringing non-believers to the sweet side in a national campaign, with help from Emily Alyn Lind and Celeste […]

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Pizza Inn Debuts Brand Redesign

Pizza Inn Debuts Brand Redesign

Through a long history, the Pizza Inn brand became fragmented from location to location. Each store faced a list of issues, including dated finishes, fixtures, and remnants of past remodels. Chute Gerdeman’s, (www.chutegerdeman.com), task was to bring the fleet back together under one cohesive voice aligned with the overarching brand, which was also undergoing a […]

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Grand Seiko Opens Its World’s Largest Flagship Boutique

Grand Seiko Opens Its World’s Largest Flagship Boutique

Seiko Watch Corporation has opened a new U.S. “Grand Seiko Flagship Boutique” on iconic Madison Avenue. Located on Madison Avenue in New York City, the new multi-level flagship store is the largest Grand Seiko Boutique globally and promises an unparalleled experience for watch enthusiasts and connoisseurs, celebrating the brand’s rich heritage of artistry and innovation. […]

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