Archive by category Promotion Audit

A Survey of Current P.O.P. Programs in the Retail Store

LensCrafters Opens Palo Alto Flagship Store

LensCrafters Opens  Palo Alto Flagship Store

LensCrafters has opened the company’s next flagship store in Palo Alto, CA. The new elevated flagship will encompass the latest advanced digital technology and state-of-the-art design blending colorful and eye-catching finishes to create a dynamic customer journey. From quality eye exams to shopping for the perfect frame, the new location will showcase an expanded selection […]

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Belkin Rebrands To Be Ready For Today

Belkin Rebrands To Be Ready For Today

Belkin has announced a rebrand that repositions the brand for the needs of today and tomorrow. The visual identity of the brand has been refreshed as Belkin expands into new product categories and channels. “We approached this rebrand with empathy to our consumers’ needs and wants to re-articulate our purpose, principles, and personality. This was […]

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VAVA Displays New Baby Monitors

VAVA Displays New Baby Monitors

VAVA announced that its 720P Video Baby Monitor is on display in 1000+ Target and Walmart stores nationwide. It’s more convenient than ever for parents to enjoy the award winning VAVA baby monitor. The VAVA baby monitor is available in four soothing colors – white, pink, blue, and green. Not only do these color options […]

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Spark Perks Launches In Circle K Co-Located Store In Toronto

Spark Perks Launches In Circle K Co-Located Store In Toronto

Fire & Flower Holdings., a cannabis retail and technology platform announced in collaboration with its strategic partner, Alimentation Couche-Tard, that Spark Perks members can now experience a fast and convenient way of shopping for cannabis in the Greater Toronto Area through Circle K’s new co-located store. The co-located store is located directly adjacent to the […]

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IDScan.net Debuts Cannabis Vending Machine

IDScan.net Debuts Cannabis Vending Machine

IDScan.net’s new marijuana vending machine has debuted. With a 43″ touchscreen, room for up to 450 individually packaged cannabis products, and a robotic interior manufactured by FastCorp Vending, Age Restricted Vending (ARV) is the first of its kind. IDScan.net’s cannabis vending machine overcomes the primary hurdle which has stymied launches of other brands – age […]

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Best Buy has opened its first small-format, digital-first store in Monroe, NC.

Best Buy has opened its first  small-format, digital-first store in Monroe, NC.

This new 5,000 sq. ft. store features a curated selection of best-in-category products, the expert services customers know and love like Geek Squad, and new ways to pick up tech. Plus, it is testing a new digital-first shopping experience that encourages customers to do everything from shop, select a product and get advice digitally while […]

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Fierno Habanero Tequila Delivers Spice Bomb Heat

Fierno Habanero Tequila Delivers Spice Bomb Heat

As hot and spicy flavor profiles continue to grip American palates, San Francisco’s Hotaling & Co. is launching an all-new artisanal agave spirit – Fiero Habanero Tequila. Fiero is naturally infused with habanero peppers. Forty times spicier than Jalapeno peppers on the Scoville Heat Scale, Fiero Habanero Tequila will heat up home bars and back […]

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Cincoro Tequila Launches Ultra Luxury Cincoro Gold

Cincoro Tequila Launches Ultra Luxury Cincoro Gold

Cincoro Tequila has released Cincoro Gold. This rare tequila blends all four Cincoro expressions, with generous amounts of Cincoro Extra Añejo tequila, which is barrel aged for more than 40 months “We began with a mission to create the world’s finest tequila and Cincoro Gold delivers on that mission,” said Emilia Fazzalari, Cincoro CEO and […]

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Levi’s Unveils Shop-In-Shop Experience At Hudson’s Bay

Levi’s Unveils  Shop-In-Shop Experience At Hudson’s Bay

Hudson’s Bay and Levi’s have opened a Levi’s premium Shop-in-Shop that offers a pinnacle experience celebrating the brand’s heritage, sustainability and modern design aesthetic at Hudson’s Bay in Vancouver. The shop is more than just a destination to find the brand’s everyday icons such as 501 jeans and Trucker jackets, it is a 6,600 sq. […]

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Conn’s x Belk Store-Within-A-Store Pilot Concept Debuts

Conn’s x Belk Store-Within-A-Store Pilot Concept Debuts

Conn’s, Inc. and Belk have opened the first Conn’s store-within-a-store pilot in five Belk locations under the name “Conn’s x Belk.” The new store format provides Belk customers with access to Conn’s complementary home product categories, as well as core differentiators like industry-leading white-glove, next-day delivery. The Conn’s x Belk locations feature a name brand […]

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Dyson Demo Store Experience Center Opens In Dallas

Dyson Demo Store Experience Center Opens In Dallas

The first ever Dyson Demo Store in the U.S. has opened in Dallas at The Shops at Park Lane. Designed by James Dyson, Dyson Demo Stores are engineered to encourage people to pick-up, test and experience Dyson’s technology hands-on. Each space is focused on education and experience, with Dyson Experts available to help demonstrate and […]

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Macy’s Accelerates Its Off-Mall, Small-Format Strategy

Macy’s Accelerates Its Off-Mall, Small-Format Strategy

Macy’s announced that, as part of its Polaris strategy, it will open four new off-mall, small-format stores this fall. The locations will include Market by Macy’s, a smaller store that offers customers a curated assortment of the latest fashion trends, as well as the first-ever dual Market by Macy’s and Macy’s Backstage off-price location. “At […]

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Kohl’s Opens New Concept Store In Tacoma, WA

Kohl’s Opens New Concept Store In Tacoma, WA

Kohl’s is opening a new concept store in Tacoma, WA. This location will showcase new ways it is innovating for the customer and delivering a more localized, modernized shopping experience. Thanks to data science, its teams are creating a Kohl’s store unique to the Tacoma market with new experiences, local touches, and merchandise assortments that […]

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JCPenney Introduces Frye To Its Fashion Portfolio

JCPenney Introduces Frye To Its Fashion Portfolio

JCPenney has introduced Frye and Co., a western American collection of apparel, footwear and handbags, that draws its inspiration from the iconic Frye brand. Frye and Co. delivers products that are authentically made with the JCPenney consumer in mind. “We’re pleased to bring the exclusive Frye and Co. collection to our customers and offer the […]

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