Archive by category Promotion Audit

A Survey of Current P.O.P. Programs in the Retail Store

Trulieve Opens Its First Branded Dispensary In Tucson, AZ

Trulieve Opens Its First Branded Dispensary In Tucson, AZ

Trulieve Cannabis Corp., has opened its first Trulieve-branded dispensary in Tucson, AZ. “We are excited to add a mew location in Tucson, the state’s second largest market,” said Trulieve CEO, Kim Rivers. Trulieve entered the Arizona market in 2021 as part of its acquisition of Harvest Health & Recreation, Arizona’s largest cannabis retailer. Over the […]

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The Google Store Comes To Brooklyn

The Google Store Comes To Brooklyn

Google has announced plans to open its second physical store in Williamsburg, Brooklyn. The Google Store Williamsburg will be the first of its “neighborhood stores,” offering similar hands-on experiences with its products and services as its flagship store, but in a more intimate setting that celebrates the unique neighborhood they’re in. As soon as shoppers […]

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MTN DEW Invites Shoppers To ‘Taste The Open Road’

MTN DEW Invites Shoppers To ‘Taste The Open Road’

MTN DEW & Circle K have released MTN DEW Purple Thunder, a new beverage that combines blackberry and plum for the ultimate berry combination, available only at Circle K. “We are thrilled to offer MTN DEW PURPLE THUNDER as an exclusive flavor at Circle K,” said Kevin Lewis, Chief Marketing Officer for Circle K parent […]

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Zevia Offers New Nostalgic Soda Flavors

Zevia Offers New Nostalgic Soda Flavors

Zevia, the plant-based, zero sugar, naturally sweetened beverage company, has added two new limited-time flavors, Fruit Punch and Orange Cream. These limited-edition nostalgic flavors are available for a short time this summer at select retailers. “We are thrilled to launch our limited-time summer flavors,” said Paddy Spence, CEO of Zevia. “At Zevia, we focus on […]

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Costa Coffee BaristaBot Offers Touchless Coffee Experience

Costa Coffee BaristaBot Offers Touchless Coffee Experience

The Costa Coffee BaristaBot combines exceptional coffee with technology for a customized coffee experience. Fully customizable, gourmet espresso drinks on-demand are made with freshly ground Costa Coffee and fresh milk. An intuitive mobile app and fully embedded payment platform deliver personalized, touchless customer service. Once customers create their perfect cup, they can save and name […]

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Hudson Expands Airport Portfolio With Starbucks

Hudson Expands Airport Portfolio With Starbucks

Hudson, a travel experience leader with more than 1,000 stores in airports, commuter hubs, and tourist destinations across North America, has entered into an agreement to operate and develop Starbucks locations in U.S. airports. Hudson’s first two Starbucks licensed stores are set to open at pre and post-security locations in LaGuardia Airport. “We’ve worked very […]

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Hershey’s World Debuts Reese’s Stuff Your Cup Experience

Hershey’s World Debuts Reese’s Stuff Your Cup Experience

Reese’s is bringing the Reese’s Stuff Your Cup experience to Times Square. Visitors can now have the Reese’s experience of a lifetime. Reese’s Stuff Your Cup is a one-of-a-kind experience where Reese’s fans are invited to dream big and make their own one-pound, over-the-top Reese’s Peanut Butter Cup creation, featuring Reese’s peanut cup butter directly […]

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Ghirardelli Unveils Reimagined Flagship Store

Ghirardelli Unveils Reimagined Flagship Store

Ghirardelli Chocolate Co. has reopened its flagship Chocolate Experience Store, in San Francisco’s Ghirardelli Square. “We are thrilled to unveil the Chocolate Experience Store to our community of chocolate lovers and hometown of San Francisco,” said Justin Reese, VP of Retail and eCommerce at Ghirardelli Chocolate Company. “Our premium chocolate, the historic architecture and the […]

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Lady Gaga Debuts All New Makeup Brand Haus Labs

Lady Gaga Debuts All New Makeup Brand Haus Labs

HAUS LABS BY LADY GAGA a new, ground-breaking, clean, prestige makeup brand is on display exclusively at SEPHORA. The clean and colorful makeup assortment – 90 SKUS in seven key categories – promises no-compromise color backed with HausTech Powered skin-loving, futuristic formulas. The initial assortment includes game-changing all over paints (for eyes, lips, cheeks), next […]

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Hudson’s Bay Expands Space NK Beauty Experience

Hudson’s Bay Expands Space NK Beauty Experience

Hudson’s Bay has opened three additional ‘shop-in-shop’ Space NK locations, as part of its strategy to scale the presence of the premier British beauty brand in Canada. The shops allow customers to discover a bespoke curation of prestige and indie beauty brands spanning haircare, makeup, skincare, bath, body, and fragrance. “Space NK at the Bay […]

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Petco Unveils New Small-Town & Rural Test Concept

Petco Unveils New Small-Town & Rural Test Concept

Petco Health and Wellness Company, Inc., has launched a new community-driven test concept designed to serve the health and wellness needs of pets and farm animals in small towns and rural communities. The first location has opened in Floresville, TX. “These are rapidly-growing markets where pet parents are looking for an experienced, pet-dedicated partner like […]

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LR&C Launches First Brick & Mortar Store

LR&C Launches First Brick & Mortar Store

The House of LR&C is introducing its first physical retail location in Seattle’s only outdoor lifestyle shopping center. With offerings available from the Company’s menswear line, Good Man Brand, contemporary women’s brand, LITA by Ciara and gender inclusive streetwear line, HUMAN NATION, as well as Russell Wilson’s children’s line 3BRAND, the new store recently opened […]

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Hypebeast To Debut HBX New York Flagship Store

Hypebeast To Debut HBX New York Flagship Store

Hypebeast, a leading global platform for contemporary culture and lifestyle, and a premier destination for editorially-driven commerce and content, is unveiling its first-ever U.S. flagship building in the heart of Manhattan’s Chinatown. Spanning seven floors, the 25,000 sq.-ft. space will house all facets of Hypebeast’s ecosystem under one roof, including the HBX New York flagship […]

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Wilson Sporting Goods To Open New Retail Locations In NYC

Wilson Sporting Goods To Open New Retail  Locations In NYC

Wilson Sporting Goods has opened its second retail store in New York; a neighborhood store on the Upper East Side of Manhattan. Following in the steps of its SoHo flagship, the uptown location is focused on the brand’s continued commitment to sport, highlighting an expansive product offering across sport categories. With more than 8,000 sq. […]

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Champs Sports Unveils New Retail Concept

Champs Sports Unveils New Retail Concept

Champs Sports, part of Foot Locker, has unveiled the brand’s new retail concept – Champs Sports Homefield in Pembroke Pines, FL. The location is the largest of any Foot Locker subsidiary in the world at 35,000+ sq. ft. The first of its kind – Champs Sports Homefield builds on the brand’s history of always listening […]

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Buc-ee’s To Open Its Largest Store In Texas

Buc-ee’s To Open Its Largest Store In Texas

Buc-ee’s has confirmed plans to replace its existing travel center in Luling, TX. The new Buc-ee’s Luling will be built next door to the current store, allowing for a seamless transition from old to new structures. The new Buc-ee’s Luling will occupy more than 75,000 sq. ft. making it the largest Buc-ee’s ever built. Buc-ee’s […]

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7-Eleven’s Latest Evolution Store Opens In Dallas, TX

7-Eleven’s Latest Evolution Store Opens In Dallas, TX

7-Eleven has opened its fifth Evolution Store in the Dallas-Fort Worth area and ninth in the country. This new location boasts customizable beverage options, a premium cigar humidor and the latest digital innovations in addition to Laredo Taco, a popular south Texas restaurant concept known for its authentic flavors of the Texas and Mexico border. […]

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Hudson Reveals New Hudson Nonstop Store At Nashville Airport

Hudson Reveals New Hudson Nonstop Store At Nashville Airport

Hudson has opened its first Southeast location for Hudson Nonstop, powered by Amazon’s Just Walk Out technology, at Nashville International Airport. Different from any other Hudson Nonstop store, this Hudson Nonstop exclusively offers food and beverage products so that travelers can explore and discover Hudson’s expansive grab and go portfolio. Travelers ready to fuel up […]

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Marshall Retail Group Partners With MEEL

Marshall Retail Group Partners With MEEL

Marshall Retail Group, a WH Smith Company and one of America’s leading specialty retailers in the airport marketplace, has partnered with MEEL, the Nashville-based meal kit service, to open its first brick and mortar store in Nashville International Airport (BNA). Well-known in Nashville for its sustainable, locally sourced meal kits, MEEL offers fresh, “farm-to-flight” grab […]

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