Archive by category Promotion Audit

A Survey of Current P.O.P. Programs in the Retail Store

Away Opens Its Retail Space In Boston, MA

Away Opens Its Retail Space In Boston, MA

Designing thoughtful standards for modern travel, Away started with luggage, designed with features that solve real travel problems-for life. Initially a direct-to-consumer company, Away wanted to make the move to the retail space. When they wanted to embark on their clicks-to-bricks journey, they needed a partner who knew how to deliver on their unique vision. […]

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Abercrombie & Fitch Launches Getaway-Inspired Store Design Concept

Abercrombie & Fitch Launches Getaway-Inspired Store Design Concept

Abercrombie & Fitch has announced a new store experience inspired by the brand’s intention of making every day feel as exceptional as the start of a long weekend. The getaway-themed aesthetic is a nod to a chic hotel lobby, designed to provide an immersive interpretation of the Abercrombie experience. “Our new getaway-inspired stores reflect the […]

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CVS Pharmacy Launches Elevated Skin Care

CVS Pharmacy Launches  Elevated Skin Care

Format CVS Pharmacy is piloting a new Skin Care Center format, featuring a “shop-in-shop” experience to bring enhanced access to skin health innovations. “We’re making a move to provide new health-focused, innovative offerings with our Skin Care Center, an elevated in-store experience designed to help customers navigate personal skin health solutions,” said Andrea Harrison, VP, […]

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Kiehl’s Unveils Modernized NYC Flagship Store

Kiehl’s Unveils Modernized NYC Flagship Store

Known for its old-world apothecary beginnings, scientifically advanced skincare formulas and expert service offerings, Kiehl’s is paying tribute to the neighborhood that’s housed its flagship store for over 170 years. In addition to the reopening of its NYC Flagship, a new creative campaign called “We Skincare About You Since 1851,” will launch to celebrate Kiehl’s, […]

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Lucid Motors Opens First Retail Location In The Pacific Northwest

Lucid Motors Opens First Retail Location In The Pacific Northwest

Lucid Group has opened its first retail location in the Pacific Northwest at University Village in Seattle, WA. Every Lucid Studio offers a digitally oriented luxury experience tailored to each customer’s preferences, whether they visit in-person, make inquiries entirely online, or combine the two. Lucid Studios allow customers to experience the brand in locations that […]

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VinFast Opens Six Stores In California

VinFast Opens Six Stores In California

VinFast has opened the first 6 VinFast Stores in California. In 2022, VinFast will continue to open more than 30 stores in California, while also exploring expansion to other states across the US. VinFast stores will showcase and sell VinFast’s premium electric vehicles while allowing customers to directly experience the company’s high-end customer service. This […]

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Decathlon Canada Opens New City Concept Store In Toronto’s Union Station

Decathlon Canada Opens New City Concept Store In Toronto’s Union Station

Decathlon, continues its Canadian expansion with a new City concept store, opening in Toronto’s Union Station. While the 3,500 sq. ft. City concept store will feature a top-seller selection of the 7,000 products offered by the brand, it will also conveniently serve as a pick-up location for downtown commuters who have made Click & Collect […]

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Lids Introduces Lids University

Lids Introduces Lids University

Lids has launched Lids University (Lids U), a new retail concept dedicated to collegiate sports product and apparel. Created as a space for fans to purchase products from their favorite schools, Lids U stores will open in key college markets and serve each local community they’re within. Lids U was developed in response to loyal […]

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Build-A-Bear Workshop Opens At Football Hall of Fame Village

Build-A-Bear Workshop Opens At Football Hall of Fame Village

Build-A-Bear Workshop has opened a new store at the Fan Engagement Zone at The Hall of Fame Village in Canton, OH, north of the Pro Football Hall of Fame. This Workshop offers the signature Build-A-Bear Make-Your-Own experience, including the iconic Heart Ceremony, with an assortment of furry friends, accessories, and products that appeal to kids, […]

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Macy’s To Bring Toys”R”Us To Every Macy’s Store For Holiday Season

Macy’s To Bring Toys”R”Us To Every Macy’s Store For Holiday Season

Macy’s has expanded its partnership with WHP Global to bring the Toys”R”Us brand to every Macy’s store in America this holiday season. The in-store shops will range from 1,000 sq. feet and span up to 10,000 sq. feet in flagship locations in Atlanta, Chicago, Honolulu, Houston, Los Angeles, Miami, New York and San Francisco. The […]

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Starbucks Unveils Heritage Market

Starbucks Unveils Heritage Market

Starbucks has created the Heritage Market, connecting three of the company’s most iconic and most visited stores and the partners who lead them, located at 1912 Pike Place (Starbucks original store), 1st& Pike and also 1st& University. Together, these three distinct locations in Starbucks hometown of Seattle represent the company’s historic past, present, and its […]

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Ellianos Coffee Drive-Thru Coffee Opens 100th Store

Ellianos Coffee Drive-Thru Coffee Opens 100th Store

Southeastern-based drive-thru coffee franchise, Ellianos Coffee, has reached the 100-store milestone. Ellianos Coffee Vice President of Franchise Development, Chad Stewart, said, “We are excited about the growth and brand momentum at Ellianos; however, every single store in our franchise that is signed or opened, we keep the focus back on the local community with that […]

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Shield T3 Launches Vending Machine For COVID-19 Tests

Shield T3 Launches Vending Machine For COVID-19 Tests

Shield T3, a spin out of the University of Illinois System’s Discovery Partners Institute, is providing vending machines stocked with more than 300 of its saliva-based, PCR tests for COVID-19. Students activate the machines with their smartphones by scanning a QR code. The machines come with a dropbox, so a user can collect a sample […]

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AdventHealth To Open Pharmacy Kiosk Locations In Florida

AdventHealth To Open  Pharmacy Kiosk Locations In Florida

AdventHealth is now home to MedAvail’s SpotRx pharmacy kiosks to make it convenient and more accessible for patients to fill prescriptions before leaving the doctor’s office. The SpotRx pharmacy kiosks will provide acute and chronic medications, over the counter products as well as creams, ointments, eye drops and test strips. Patients insert a prescription receipt, […]

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FIKA Launches Its First Cannabis Flagship Retail Store

FIKA Launches Its First Cannabis Flagship Retail Store

FIKA has launched its first flagship cannabis retail experience in the heart of Toronto’s historic Distillery District. “FIKA is a unique retail concept that puts the cannabis consumer first with a fresh, welcoming environment and unparalleled customer service,” said Christopher Kane, Chief Operations Officer. “We’ve designed our stores to be intuitive to newcomers and experienced […]

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Trulieve Opens Its First Branded Dispensary In Tucson, AZ

Trulieve Opens Its First Branded Dispensary In Tucson, AZ

Trulieve Cannabis Corp., has opened its first Trulieve-branded dispensary in Tucson, AZ. “We are excited to add a mew location in Tucson, the state’s second largest market,” said Trulieve CEO, Kim Rivers. Trulieve entered the Arizona market in 2021 as part of its acquisition of Harvest Health & Recreation, Arizona’s largest cannabis retailer. Over the […]

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The Google Store Comes To Brooklyn

The Google Store Comes To Brooklyn

Google has announced plans to open its second physical store in Williamsburg, Brooklyn. The Google Store Williamsburg will be the first of its “neighborhood stores,” offering similar hands-on experiences with its products and services as its flagship store, but in a more intimate setting that celebrates the unique neighborhood they’re in. As soon as shoppers […]

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MTN DEW Invites Shoppers To ‘Taste The Open Road’

MTN DEW Invites Shoppers To ‘Taste The Open Road’

MTN DEW & Circle K have released MTN DEW Purple Thunder, a new beverage that combines blackberry and plum for the ultimate berry combination, available only at Circle K. “We are thrilled to offer MTN DEW PURPLE THUNDER as an exclusive flavor at Circle K,” said Kevin Lewis, Chief Marketing Officer for Circle K parent […]

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Zevia Offers New Nostalgic Soda Flavors

Zevia Offers New Nostalgic Soda Flavors

Zevia, the plant-based, zero sugar, naturally sweetened beverage company, has added two new limited-time flavors, Fruit Punch and Orange Cream. These limited-edition nostalgic flavors are available for a short time this summer at select retailers. “We are thrilled to launch our limited-time summer flavors,” said Paddy Spence, CEO of Zevia. “At Zevia, we focus on […]

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