A Survey of Current P.O.P. Programs in the Retail Store
ZOA is looking to build on its success in the energy-drink field with a new marketing platform called “Fuel Something Bigger” that highlights everyday people. This summer’s program included new creative that aired across major streaming and digital channels, updated retail tools, sampling events and a bus tour. The platform, says Matt Stallman, Sr. Portfolio […]
HERE Studio has expanded VINA’s reach through a national rollout with Sprouts Farmers Markets. This launch includes two new exclusive flavors: Dr. Spice, a playful take on spiced cola and Peach Pop, a fruity but refreshing spin on soda featuring the popular summer stone fruit. Both new flavors are part of a new caffeinated collection, […]
Walgreens is testing new design ideas in the Walgreens on Roosevelt Road in Chicago’s South Loop, and its store in Aubrey, Texas, outside Dallas. With a distinctly different layout from traditional Walgreens stores that includes a dedicated Order Pickup area, self-checkout stands and digital kiosks staffed by Walgreens team members, you might find themselves double-checking […]
RH has opened RH England, The Gallery at the Historic Aynho Park, a 400-year-old landmark estate representing the most inspiring and immersive physical expression of the brand to date. RH England marks the beginning of the retailer’s global expansion and its continued foray into hospitality with three primary restaurants: The Orangery, a live-fire concept; The […]
Bay Cities, (www.bay-cities.com), a Pico Rivera, CA-based p.o.p. display firm, designed and produced this Barbie Movie-themed display train for Mattel, in all its “Barbie pink” glory. The display required them to precisely print, manufacture and combine multiple pallet displays to create an extended display opportunity showcasing some of the latest Barbie merchandise – from dolls […]
Ontario, Canada-based printing and signage specialist Riverside Print & Signs recently used ReTac Smooth 150 polymeric PVC film from Drytac to produce a series of colourful wall graphics for Great Pretenders’ new space at FAO Schwarz in New York City. Owned by Creative Education of Canada, Great Pretenders designs and manufactures dress-up, toys, jewelery, and […]
Fujitsu, a prominent manufacturer of heating and cooling systems for residential and commercial use, introduced a new product, Kagami, a convenient wall-mounted controller compatible with both residential and commercial HVAC systems. Fujitsu turned to Sutherland Packaging, (www.sutherlandpackaging.com), a Green Township, NJ-based p.o.p. display firm to create an attractive at distributor display. In a tight time […]
Batteries Plus has announced a new pilot initiative with Swell Energy, a leading renewable energy and grid solutions provider, to launch an in-store home battery backup offer in Sacramento, CA. This joint initiative will showcase residential battery solutions and Swell’s virtual power plant (VPP) capabilities at Sacramento area Batteries Plus retail locations, providing customers with […]
Abercrombie & Fitch has opened its new 5th Avenue store in New York City, offering Abercrombie & Fitch’s women’s and men’s collections as well as dedicated shop-in-shop spaces for both its kids’ brand, abercrombie kids, and its adult activewear franchise, YPB (Your Personal Best). The new 5th Avenue location welcomes shoppers into an engaging, multi-level […]
Pacsun, the youth lifestyle brand known for its fashion forward and accessible fashion offerings, is upgrading its retail footprint with the grand opening of its inaugural, dedicated activewear store at the Mall of America. The 1,500 sq. ft. location is named after its newest active collection, PAC1980, paying homage to the year Pacsun was founded. […]
Kroger Health, the healthcare division of Kroger Co., has launched its revamped Kroger Health Savings Club (KHSC), a membership program developed with the goal of providing members and their families with savings on commonly prescribed medications. The savings program aims to make medications more affordable and accessible for members and their families. The KHSC membership […]
Barnes & Noble College, a Barnes & Noble Education company, has launched Be Well. Be You. by Barnes & Noble College, a collection of thoughtfully curated health and wellness solutions from top brands, including Lifelines, Rae, OLLY, Vital Proteins, Farmers Fridge, Logitech, iHome Zenergy Candle, Warmies and more, now available in BNC campus bookstores. The […]
Sally Beauty has opened Studio By Sally, where consumers can shop for professional-quality hair color and beauty products; and participate in hands-on education through an innovative “teaching salon” concept. Licensed stylist-educators help consumers choose the right product, then teach them how to apply, customize and achieve salon-quality looks that range from all-over color, lightening and […]
Rivian has debuted what it calls a Space retail and experience center in Manhattan’s trendy Meatpacking District. The 5,000-sq. ft. location, Rivian’s first on the East Coast and only its second after a late 2021 opening in Venice Beach, CA, showcases not only its flagship R1T and R1S electric vehicles, available for test drives, as […]
Volvo Car Canada and Dilawri, Canada’s largest automotive group, have opened North America’s first Volvo Retail Sustainable Experience (VRSE) facility, Volvo Cars Richmond, in Richmond, BC. The new 20,400 sq. ft. location reflects the brands’ shared commitment to sustainability: it is LEED-certified, runs on renewable energy sources, and includes a wide array of environmentally friendly […]
Brilliant Earth Group, a digital-first jewelry company and leader in ethically sourced fine jewelry, has opened four new ground floor showrooms. The Company continues to expand its retail footprint to bring customers more access to its physical retail shopping experience. These showrooms, located in Fairfax, VA, Miami, FL, Chicago, IL, and Walnut Creek, CA, bring […]
Lab-grown diamond brand Lightbox has revealed its new retail concept shop at HOUSE OF SHOWFIELDS in Williamsburg, Brooklyn. Lightbox occupies a 250 sq. ft. dedicated space on the first floor of the Brooklyn outpost. Showcasing its high-quality lab-grown diamonds and jewelry in a playfully immersive environment, the space was designed to take guests on an […]
Road Runner Sports has launched FIT FINDER, a new 3D foot scanner. The technology is available only in Road Runner Sports retail locations and provides an exclusive in-store shoe fitting experience that quickly and finds perfect-fitting shoes, socks and custom insoles in under 10 minutes. Road Runner Sports Pres., Mike Gotfredson, Jr., said, “Our Fit […]
Swiss sportswear brand On has opened its newest store in Brooklyn’s Williamsburg neighborhood, underscoring the company’s investment in the U.S. Across 3,625 sq. ft. of retail space, the store will showcase On’s latest footwear and performance apparel innovations, grouped together in areas centered around running, outdoor and movement. On Williamsburg showcases design elements carried across […]
Wayfair has launched the Digital Design Studio, a patent-pending technology that brings the best of online and in-store shopping together. The Digital Design Studio is a kiosk that allows customers to create and interact with a variety of design layouts and experience products in a digital, 3D room at photorealistic quality. Located in the Dedham, […]