Raydiant, (www.raydiant.com), a San Francisco, CA-based digital signage and in-location experience management platform has released the findings from its second annual State of Consumer Behavior Report.
Key findings of the report include: Many consumers still prefer shopping in person. Forty-six percent of respondents said that given the choice, they prefer to shop in person rather than online.
Positive offline experiences can make a big impact. Ninety percent of consumers say they are more likely to return again, 61% of consumers say they are likely to spend more at a location and 65% of consumers say they are likely to spend more online with a brand – all if they have a positive offline experience.
Thirty-three percent of respondents prefer shopping at physical stores because they like to see and feel products, while 26% enjoy the overall experience of shopping in person.
Brands are doubling down on improving the offline customer experience. The report shows 29.8% of respondents said in-location customer service has gotten better in the past year.