In the most anticipated category launch since the modern energy drink was introduced to the U.S. in 1997, Red Bull® Energy Drink is rolling out three new flavors available nationwide. In new red, silver and blue cans, the Editions from Red Bull provide the energy and effect of the original, but with the taste of cranberry, lime and blueberry, respectively. For the first time in Red Bull ‘s 15 year history in the U.S., the company is introducing an alternative to their well-known flavor, created by consumer demand for different flavors.