Red Robin Gourmet Burgers has launched its “Summer of YUMMM” tour, a multi-city burger bonanza featuring in-market activations and opportunities to sample Red Robin’s new bigger, juicier burgers.
Local events will serve up plenty to do for burger lovers of all ages including games and prizes, giant photo-ops and more from exciting, family-friendly locations. The Red Robin Airstream will be on site to deliver more than 10,000 bigger, juicier burger samples (plus Yukon Chips) for free, and bottomless napkins.
As an extra special ingredient, Red Robin wants to crown its official “Captain of YUMMM” – the person who delivers the most authentic, inspiring and creative take on the company’s famous jingle: “Red Robin…YUMMM.” The “Captain” will receive a $5,000 cash prize, free burgers for one year and a VIP, all-expenses paid trip to Red Robin HQ to shoot a digital spot for the brand, making them the ultimate Captain of YUMMM.
There are now more than 500 Red Robin res
Red Robin Launches The Summer Of YUMMM Tour
