Specialty outdoor retailer REI Co-op has named Abigail Jacobs its next Chief Marketing Officer. Jacobs brings an impressive background leading marketing for major consumer retailers including Sephora, Williams-Sonoma, West Elm and the Pottery Barn brands. In her role at REI, Jacobs will be responsible for the coop’s entire marketing engine, including creative, customer and member planning, marketing operations, and brand strategy.
REI Co-op Names Abigail Jacobs As CMO
