Rexall wanted to develop a display solution that would let them use Marketing Impact Limited’s cosmetics trays with their existing gondola fixtures. The injection molded trays rest in metal racks that are tiered outwards and easily mount to the gondola uprights so that customers can access the first row of each level. Careful consideration was given to making sure that the fixtures were low-profile so that a maximum number of shelves could be fitted onto the gondola fixtures. For more information, contact Marketing Impact Limited, 50 Planchet Road, Concord, Ontario Canada L4K 2C7; (Web Site) www.displaypeople.com
Rexall Gondola Fixtures
