Rivian has debuted what it calls a Space retail and experience center in Manhattan’s trendy Meatpacking District.
The 5,000-sq. ft. location, Rivian’s first on the East Coast and only its second after a late 2021 opening in Venice Beach, CA, showcases not only its flagship R1T and R1S electric vehicles, available for test drives, as well as a collection of exclusive merchandise. There’s also lounge and activity spaces for children designed to be what Rivian said are “family friendly” and to be used for meetups. It’s part of a strategy of making its locations a family destination.
Rivian plans to open more than 10 locations in the United States and one in Vancouver, Canada, this year.
Rivian Spaces Offer Place To Explore Its Electric Adventure Vehicles
