Roland has expanded “Roland Store” experience at select retailers in the U.S. and globally. Roland developed a new technology for the stores, branded “Audience Specific Experience ASX,” that controls the lighting, video and audio in the spaces and can be altered by the press of a button to match the environment to the taste of individual customers.
Corin Birchall, Roland Global Retail Operations Manager, said, “With Roland’s Audience Specific Experience, each person who walks into the Roland Stores can enjoy music, lighting, and screen content matched to their own needs.
Roland Reveals First-Of-Its-Kind Retail Experience With New ‘Roland Store’
