Saks Fifth Avenue is reinventing its West Coast flagship experience and furthering its position as the quintessential destination for luxury fashion in Beverly Hills with the opening of its new women’s store on Wilshire Boulevard.
The 130,000-sq. ft., six-level shopping destination offers an expertly curated luxury assortment of women’s designer ready-to-wear, shoes, handbags, jewelry, beauty and accessories from both iconic luxury brands and emerging designer labels, including more than 25 brands that are new to Saks Fifth Avenue Beverly Hills. The reimagined location features unique luxury services and highly personalized shopping experiences, including an expanded Fifth Avenue Club personal shopping and styling experience with an exclusive outdoor terrace.
The crown jewel of the new destination is an expanded Fifth Avenue Club personal shopping and styling experience located on the fifth floor. The Fifth Avenue Club features 15 luxurious private styling suites and a team of expert Saks Stylists equipped to provide customers with best-in-class personal shopping and styling services in a highly personalized setting. The Fifth Avenue Club also features an exclusive outdoor terrace space with stunning views of the Hollywood Hills.
The Saks Fifth Avenue Store Planning and Design team collaborated with the award-winning team of retail architects and advisors at Arcadis (formerly CallisonRTKL) to transform the store and bring Saks Fifth Avenue’s distinct brand identity to life while paying tribute to the building’s history. Design highlights include: Vendor-designed shops create a fresh and interesting shopping experience. Transformation of the top floor into an experiential destination for personal shopping and styling. The store’s grand Regency-style marble staircase and central skylight are accentuated by airy, pearlescent white atrium spaces and reflective columns on each floor to carry natural light throughout the store and create a brighter shopping experience.
Saks Fifth Avenue Unveils Reimagined West Coast Flagship
