The World of Sales Promotion
In 2018, PepsiCo disrupted the sparkling water category with the launch of bubly sparkling water. Now, the company is shaking things up once again with bubly burst. New bubly burst is a refreshing, flavor-forward, lightly sweetened sparkling water beverage with bold fruit flavors, bright colors, zero added sugar, and minimal calories. bubly burst is available […]
American Farmland Trust, a national nonprofit that helps to keep American farmers on their land, launched a new U.S. Farmed certification and packaging seal for products that derive at least 95 percent of their agricultural ingredients from farms in the U.S. Anheuser-Busch announced that it is the first-mover in adopting the U.S. Farmed certification and […]
GNC has launched an initiative to support individuals using GLP-1 agonists. GNC is the world’s first major retailer to establish an entire section dedicated to assisting GLP-1 users in managing the common side effects and challenges associated with treatment. The new support section will be featured in all 2,300-plus GNC U.S. locations. GNC’s new GLP-1 […]
Vericast, (www.vericast.com), has announced “nCountR”, the name of the company’s in-store retail media platform. Vericast’s nCountR is a digital platform disruptor that helps brands and retailers deliver the benefits of a traditional retail media network, but operating in the physical world where most retail transactions occur. The advertising platform is designed to seamlessly integrate in-store […]
Mother’s Cookies is helping families celebrate the end of the school season with its first-ever Stop and Taste the Frosting Summer Tour, a free mobile experience that brings exciting and engaging activities straight to families’ doorsteps and summer fun destinations. Families across the nation can interact with this one-of-a-kind mobile frosted fun house, filled with […]
Following the launch of its International Delight Cold Foam Creamer, the brand recently brought its newest foaming innovation to Coachella. The International Delight Cold Foam House invited fans to a multisensorial flavor journey through various immersive experiences that engaged the senses, brimming with free coffee and International Delight Cold Foam Creamer. “What better place to […]
Reser’s Fine Foods, Proud Sponsor of Good Times, is on a mission to spread joy and deliciousness to all. Reser’s is inviting fans to come enjoy the good times at some of America’s favorite events with its ‘Good Times Tour.’ Whether it’s camping, tailgating, or enjoying a day at the park, Reser’s Deli Salads and […]
Bandit Wines, a wine brand synonymous with adventure, has unveiled an Augmented Reality (AR) platform featuring a 360-degree video portal, an innovative step in consumer engagement. Developed by global production studio Aircards, and powered by Snap’s Camera Kit, this initiative lets users virtually tour America’s National Parks-from Yosemite’s glacier-capped mountains to the dramatic coastlines that […]
Sonoma County’s Rodney Strong Vineyards continues its annual sustainability sweepstakes this year with another environment-centric offering: $2,500 toward the purchase of an electric bike for 15 lucky winners of its 2024 drawing. To enter the sweepstakes, consumers can visit the Rodney Strong sweepstakes microsite or scan a QR code on sales displays at national and […]
Embrace the adventure, celebration and magic of the summer season with the newest wine releases from Jayson Woodbridge’s Summer Dreams. Following the release of his highly acclaimed Hundred Acre wines, the release of Summer Dreams Chardonnay, Sauvignon Blanc, Rosé, and four Pinot Noirs marks Woodbridge’s return to Burgundian varieties. The Pinot Noir releases include: Summer […]
Redhook Brewery, makers of pure Pacific Northwest ale, is introducing Big Juicy Ballard IPA, a higher ABV, high-octane juice bomb bursting with tropical hops and a lingering sweet finish. With an impressive ABV of 9.5%, this fourth edition embodies its commitment to delivering bold flavors and innovative brews that bring the highest quality and brewing […]
GALLO has entered into the beer category through a strategic partnership with the founders of Montucky Cold Snacks. Montucky’s American Style ‘Cold Snack’ is a light, sessionable lager, designed to be crisp, clean, and refreshing. Popular among outdoor enthusiasts and lovers of fun anywhere and everywhere, Montucky has an ABV of 4.1%, 102 calories, and […]
In honor of Military Appreciation Month, Keystone Light is partnering with the United Service Organizations (USO) and Country-Soul singer Drake White to rally communities across the country and give a Smooth Salute of gratitude to service members. Keystone Light’s Smooth Salute program makes it easy for fans to send written thank you messages directly to […]
This summer, PEPSI and chef Bobby Flay are setting their sights on one of the nation’s favorite seasonal activities by going all in on grilling and all backyard BBQ favorites. Fans and cola-lovers alike will discover how flame-licked foods – from BBQ chicken, burgers, to a perfectly grilled steak and much more, go #BetterWithPepsi. Bobby […]
Coca-Cola and Marvel are extending their partnership with the launch of limited-edition packaging and immersive storytelling. Coca-Cola x Marvel: The Heroes features bespoke illustrations of over 30 characters from across the Marvel Universe-from Ant-Man to Captain America-on Coca-Cola and Coca-Cola Zero Sugar bottles and cans, brought to life with balance of white, red and black […]
Ducks Unlimited (DU) and Dos Primos Tequila have entered into a partnership that designates the entire family of Dos Primos Tequilas as a Proud Partner of Ducks Unlimited – the highest partnership designation offered by the organization. As a Proud Partner, the Dos Primos brand family will incorporate the DU logo into on-bottle applications, trade […]
Delaware North, a global leader in hospitality and entertainment, has launched “Bee the Difference,” in partnership with The Bee Cause Project to promote education and awareness for our planet’s pollinators. The campaign will offer guests at more than 100 Delaware North U.S. operating locations two specially crafted cocktails: “Bee’s Harvest Margarita,” a premium margarita made […]
Yellowstone Bourbon has launched a contest for consumers to win an all-inclusive trip to Yellowstone National Park. Consumers can enter the Yellowstone National Park Getaway Contest by submitting a photo and a writeup about their love for the great outdoors – a hiking story, poem or another kind of written expression. The three lucky winners […]
Mondelez International’s OREO brand has teamed up with the SOUR PATCH KIDS brand for an unexpected mix of iconic brands to create the ultimate sweet and sour combination. Limited Edition Sour Patch Kids flavored OREO cookies with sour sugar inclusions in the crème, bring a sweet yet sour cookie pairing, together with an exclusive line […]
Blue Diamond Growers, the world’s leading almond marketer and processor, has launched Ranch Flavored Almonds. With cool, zesty herbs and spices, these limited-edition almonds pack a delicious, ranch-flavored punch along with a satisfying, crave-worthy crunch. “We’re so excited to bring a flavor that is loved by so many to our Blue Diamond snack portfolio,” said […]