The World of Sales Promotion
Tied to the release of the movie Wicked in theaters, Universal Orlando Resort recently welcomed guests to Wicked: The Experience, housed steps away from the front gate. The experience whisked guests along the yellow brick road and into a variety of iconic Wicked locations from Shiz University to the Emerald City. Fanciful costumes and props […]
Maker’s Mark, the iconic handmade Kentucky bourbon, brought the magic of its homeplace in Loretto, Kentucky to New York City with an immersive holiday experience. Located in Union Square Park, The Maker’s Mark Winter Wheat Wonderland pop-up was located in Manhattan’s Union Square Park. Enchanting displays of wheat fields welcomed guests, featuring holiday-themed projections of […]
Stop & Shop has announced a brand-wide rollout of its innovative Savings Station, an in-store kiosk designed to make digital coupons more accessible for all customers. All 350+ Stop & Shop stores are expected to have the Savings Station by the end of January 2025. The Savings Station allows customers to easily activate all weekly […]
Anheuser-Busch has introduced Michelob ULTRA Zero, an alcohol-free brew that allows consumers more choice as part of an active lifestyle by offering a beverage option fitting more social occasions. Inspired by the great taste of Michelob ULTRA, Michelob ULTRA Zero will offer consumers half the calories of leading non-alc competitors. With only 29 calories, it […]
After a busy year of celebrating fishing and hunting, along with honoring military service members, Keystone Light is refreshing its cans and packages. The design is aimed at appealing to the brand’s core rural and new legal drinking-age consumers. Thanks to its eye-catching gold accent colors and inviting design, the updated packaging helps the brand […]
Guinness and Brooklyn Brewery have launched Guinness Fonio Stout, a limited-edition beer brewed in support of the Brewing for Impact campaign, a collaborative initiative inspired by Brooklyn Brewery Brewmaster Garrett Oliver’s pioneering work with ancient West African grain fonio. This beer celebrates the rich global history of Guinness, blending their Irish heritage with the vibrancy […]
Albertsons has launched Bee Lightly, the newest addition to the company’s Own Brands wine portfolio, distinguished by its unique flat bottle design crafted from 100% recycled polyethylene terephthalate (PET). This innovative approach to wine packaging marks a first in the U.S. market, underscoring a commitment to recycled packaging solutions without compromising on the quality of […]
Kendall-Jackson has announced new multiyear partnerships with the Sacramento Kings, the Orlando Magic and the Phoenix Suns. These agreements mark a major expansion following its recent partnership agreement with its local Bay Area team, the Golden State Warriors. The partnerships will bring Kendall-Jackson’s wines to fans through in-arena activations, VIP events, and special promotions. The […]
Fernet-Branca, the iconic Italian amaro brand, has released its Limited Edition bottle: The Record Label. The first of its kind, this collector’s bottle is an invitation for Fernet loyalists to unlock never-before-seen content inspired by the world of music. Designed by the Brooklyn-based creative collective Madwell, The Record Label bottle, fitted with AR capabilities, unlocks […]
Grocery TV is partnering with the Hy-Vee supermarket chain. With more than 400 retail locations across the Midwest, Hy-Vee will leverage Grocery TV’s in-house technology to power more than 10,000 screens at key shopper touchpoints including entrance, checkout, service departments, aisles and end caps. Grocery TV will connect Hy-Vee’s screens to The Trade Desk, enabling […]
Instacart announced that new grocers are connecting their electronic shelf labels (ESL) hardware to Carrot Tags’ pick to light functionality. Carrot Tags is Instacart’s software solution that seamlessly integrates into a retailer’s electronic shelf labels (ESL) hardware to enable incremental functionality, including pick to light capabilities. Carrot Tags software enables retailers to provide a reliable […]
Stingray, (www.sting ray.com), a leader in music, video content distribution, business services, and advertising solutions, has expanded its retail media network with the introduction of video advertising across METRO food and pharmacy banners. This new offering enhances the existing in-store audio advertising partnership, providing brands with a dynamic platform to engage shoppers through digital signage. […]
Weigel’s and GSP recently partnered to make the holidays even brighter. At the heart of the celebration were festive red mailboxes, displayed prominently in all Weigel’s stores. These mailboxes served as a hub of holiday activity, showcasing the daily free item for shoppers while also inviting kids to participate in a magical tradition—writing postcards to […]
The Hershey Co. spread cheer this holiday season with an array of new treats. Leading this year’s lineup were the all-new Kit Kat Milk Chocolate Santas and Reese’s Peanut Butter Cups Sugar Cookies alongside merry favorites from Twizzlers, Jolly Rancher, and Cadbury. “Hershey has always been at the heart of holiday traditions, offering a wide […]
TOBLERONE unveiled the latest addition to its “Never Square” line of chocolates: TOBLERONE Truffles in time for the holiday season. These luxurious truffles are a gem-sized version of the classic taste of TOBLERONE. TOBLERONE Truffles feature the iconic TOBLERONE milk chocolate shell, filled with a velvety chocolatey center and crunchy bits of honey and almond […]
Ménage à Trois made a bold statement this holiday season with the debut of refreshed packaging. The timing aligned with a new holiday program in stores throughout the U.S. The festive ‘Naughty & Nice’ campaign invited consumers to indulge in both sides of the season’s spirit through festive, in-store displays and a chance to win […]
Canadian whisky brand Crown Royal has introduced Crown Royal Reserve Aged 12 Years Blended Canadian Whisky. The new Crown Royal Reserve Aged 12 Years continues to be an approachable yet elevated offering, highlighting the artistry and dedication that define Crown Royal. With richer depth, bolder flavor and delicious complexity, this refined whisky sets a new […]
Johnnie Walker has unveiled a vibrant Lunar New Year Limited Edition design for Johnnie Walker Blue Label, crafted by acclaimed Asian-American artist James Jean. The vivid design for the Year of the Snake features a dynamic interpretation of 2025’s Zodiac animal and marks an extension of the collaboration between Johnnie Walker and James Jean, following […]
The Starbucks Reserve Winter Wonderland pop-up, located at Starbucks Reserve Empire State Building store, immersed guests in the magic of the season. Drawing inspiration from the native botanicals of Costa Rica, home to Starbucks coffee farm, Hacienda Alsacia, this floor-to-ceiling design showcases coffee trees sculpted in delicate, snow-white hues with colorful bursts of golden coffee […]
Dutch Bros made it a season to remember with this year’s holiday trio. The Hazelnut Truffle Mocha, Candy Cane Mocha and Winter Shimmer Rebel were available at all 950+ Dutch Bros locations this holiday season. The Hazelnut Truffle Mocha is a hazelnut mocha topped with Soft Top and caramel drizzle. The Candy Cane Mocha is […]