The World of Sales Promotion
Red Bull is encouraging people to ‘reach new heights this summer’ with the introduction of its newest Red Bull Edition series flavor, Red Bull Summer Edition Juneberry. The limited-time offering, which has tasting notes of juneberry, red grape, cherry, and red berries with a slight floral finish, will be available at Walmart and select SONIC […]
Deoleo, the global leader in olive oil, has solidified its commitment to raising industry standards with a major step forward in the company’s sustainability strategy. Years in the making, the company is launching new SKUs of the Bertolli and Carapelli brands that offer sustainability assurances to consumers nationwide. The new SKUs will include sustainably sourced […]
Sixty Vines, the renowned restaurant collection celebrated for its commitment to sustainability through wine on tap and vineyard-inspired dishes, has partnered with Ridge Vineyards, an iconic producer of premium wines, to launch an unprecedented collaboration. The two companies will revolutionize the industry by debuting Ridge’s Three Valleys Red Zinfandel on tap, a first for the […]
Tillamook County Creamery Association (TCCA) has opened an interactive playground at Portland International Airport (PDX). The 608 sq. ft. PDX Play Area will provide travelers of all ages and abilities with the chance to not only stretch their legs between flights, but also a unique, interactive way to learn about TCCA, its award-winning dairy products […]
An innovative augmented reality experience is adding more “life” to this season’s “SNICKERS Rookie Mistake of the Year” campaign, which the iconic Mars candy brand recently launched to activate its status as Official Chocolate Bar Sponsor of the NFL. Created by The Mars Agency, (www.themarsagency.com), using technology from Blippar, the AR experience adds a new […]
Lucky Charms is extending its magic beyond the cereal bowl with the launch of the brand’s first augmented reality game, “Journey to the Magic Gems.” Supported in partnership with Niantic, the creators of Pokémon GO, the Journey to the Magic Gems mobile web-based AR game celebrates the nationwide return of the limited-edition Lucky Charms Magic […]
Malibu is introducing the latest addition to the brand’s successful ripe and juicy flavor range, Malibu Peach. Malibu Peach joins Malibu Watermelon, Malibu Pineapple and Malibu Strawberry in the brand’s portfolio along with Malibu Original. Now available in 50ML, 750ML, 1L and 1.75L bottles, Malibu Peach has an ABV of 21% and is the perfect […]
Proper No. Twelve Irish Whiskey, founded by multiple weight MMA champion Conor McGregor and co-founders Audie Attar and Ken Austin have released Proper No. Twelve Irish Apple to their Irish Whiskey portfolio. Proper No. Twelve Irish Apple is available nationwide in 50ml, 750ml and 1 Liter bottles. “Since its inception, Proper No. Twelve Irish Whiskey […]
Monster Energy has partnered with EA and Respawn Entertainment to give gaming fans more ways to experience the brand in the gaming world with their launch of three new limited-edition Apex Legends cans. Customers can be on the lookout for special cans of Monster Original Green, Monster Lo-Carb, and Monster Zero Ultra with art depicting […]
Buchanan’s Blended Scotch Whisky has introduced Buchanan’s Pineapple. A blend of Scotch Whisky from the House of Buchanan’s and natural flavors, featuring the taste of its most popular mixing partner – pineapple – is perfect for those seeking an elevated craft cocktail experience. “For years, Buchanan’s has been welcomed into the culture and celebrations of […]
BAR-U-EAT has officially released its new Biodegradable Products Institute (BPI) Certified Compostable Packaging for its individually wrapped bars. It is the first bar company in the world to offer packaging which carries the certification for the entire package – a move that ensures that their packaging will break down properly in commercial compost systems and […]
Oatly Group, the world’s original and largest oat drink company, has introduced climate footprint labeling for select Oatly products in North America, starting with the brand’s newly reformulated line of Oatgurts – a range of great-tasting, non-dairy yogurt alternatives available in five delightful flavors. The effort to calculate climate footprints – intended to be the […]
Philadelphia, the leading cream cheese brand with 69% share of the category, is bringing its signature multi-sensorial experience to the plant-based aisle. Less than half of consumers that try plant-based spreads are repeat customers, indicating that current options aren’t meeting the evolving preferences of cream cheese lovers. Philadelphia Plant-Based spread marks the first time a […]
Coca-Cola Zero Sugar is touting its irresistible taste credentials in 2023 with a tongue-in-cheek, experience-driven campaign that builds on the “Best Coke Ever?” platform launched in 2021 to promote the Coca-Cola Zero Sugar reformulation and packaging redesign. #TakeATaste encourages fans to protect their beloved Coke Zero Sugar from would-be takers. Oana Vlad, Global Sr. Dir, […]
Twenty-one years after Monster Energy changed the beverage industry forever, it is launching Monster Energy Zero Sugar. With a re-tooled energy blend, an innovative new sweetener system and years of trial and error, Monster’s team of scientists finally perfected a concoction that is 100% Monster and 0% sugar. Primed with 160mg of caffeine – like […]
Pepsi has announced a new and improved Pepsi Zero Sugar. Through taste and trial, the brand is proving to consumers that zero never tasted so good by giving consumers the opportunity to redeem up to 10 million FREE Pepsi Zero Sugars. “At Pepsi, we put our consumers at the forefront of everything we do,” said […]
The National Hockey League has debuted Digitally Enhanced Dasherboards (DED), an advanced approach to dynamic dasherboard advertising. The DED system allows for the digital replacement of camera-visible arena dasherboards within local, national, and international NHL game broadcasts, ushering in the next wave of innovation to create new opportunities for the League, its Clubs and their […]
In the breakneck pace of professional sports schedules, quick turnaround is key. After sporting events, operations staffs are frequently expected to have an entire arena transformed and ready to go for another sporting event in less than 24 hours, often for a completely different team. This particularly impacts the retail operations, who need to have […]
Crypto.com Arena has launched an innovative in-arena concession experience with the opening of two new grab and go locations powered by Amazon’s frictionless Just Walk Out technology. Visitors to Crypto.com Arena will have the opportunity to take what they want without having to stop to check out while shopping at the Bud Light Seltzer Market […]
Peloton and DICK’S Sporting Goods have formed a partnership in which DICK’S will sell Peloton products via branded fitness shops inside more than 100 DICK’S U.S. retail locations. Outside of Peloton’s owned sales channels, DICK’S will be the only retailer to carry Peloton’s connected fitness equipment. The collaboration is the latest effort by Peloton to […]