Archive by category Sales Promotion News

The World of Sales Promotion

PLANTERS Launches Holiday Varieties

PLANTERS Launches Holiday Varieties

This holiday season, the MR. PEANUT character is bringing PLANTERS nuts to the center of holiday gatherings with new limited-edition treats and returning holiday classics. NEW PLANTERS Butter Cinnamon Pecans delivers a touch of sweet without sacrificing the nut’s freshly roasted flavor and crunch. NEW PLANTERS Cocoa Almonds combine the toasty taste of almonds with […]

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Pure Leaf Iced Tea Debuts Holiday Oasis Lounge At Philadelphia Airport

Pure Leaf Iced Tea Debuts  Holiday Oasis Lounge At Philadelphia Airport

Pure Leaf Iced Tea has partnered with Philadelphia International Airport (PHL) to create the first-ever Pure Leaf Holiday Oasis Lounge. The lounge will transport travelers during the busiest moments of the upcoming holidays to a tranquil and relaxing space that they deserve with chic, upscale seating and Pure Leaf-inspired décor and surroundings. The Pure Leaf […]

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Mojo Vision Announces Test Integration With Alexa Shopping List On Smart Contact Lens

Mojo Vision Announces Test Integration With Alexa Shopping List On Smart Contact Lens

Mojo Vision, (www.mojo.vision), has developed a consumer implementation of Alexa Shopping List on its Mojo Lens prototype. The integration shows how Mojo Vision could integrate the Alexa voice AI with Mojo Lens’ powerful eye-based interface. The Alexa Shopping List test integration shows how Mojo Vision’s eyes-up, hands-free technology could work with Amazon’s Alexa voice AI […]

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Starbucks Holiday At-Home Coffee Favorites Are Back

Starbucks Holiday At-Home Coffee Favorites Are Back

Starbucks holiday at-home coffees have returned to the grocery aisle, just in time for coffee lovers to kick off the holiday season. Consumers can bring fan-favorite seasonal flavors home before Starbucks holiday beverages return to cafés, including the NEW Starbucks Gingerbread Flavored Coffee, the beloved Starbucks Holiday Blend and Starbucks Peppermint Mocha Flavored Coffee and […]

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Kellogg Launches Pop-Tarts x Tajín Game Promotion

Kellogg Launches Pop-Tarts x Tajín Game Promotion

Tajín is the leading fruit seasoning in the U.S. and Mexico that fans obsessively sprinkle on their favorite fruits, vegetables, snacks or sweet treats. Pop-Tarts x Tajín, a ‘Crazy Bueno’ limited-edition, flavor-intensifying package features Tajín’s iconic Clásico Seasoning and new Fruity Chamoy Hot Sauce coupled with a variety of fan-favorite fruity Pop-Tarts including Frosted Strawberry, […]

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Boulder Canyon Partners With Yellowbird Foods For Habanero Potato Chips

Boulder Canyon Partners With Yellowbird Foods For  Habanero Potato Chips

Boulder Canyon, a line of better-for-you, kettle-style potato chips offered by Utz Brands, has partnered with Austin-based hot sauce darling, Yellowbird Foods, to create a limited-time offering, Boulder Canyon Boulder Batch Yellowbird Habanero kettle-style potato chips. Boulder Batch Yellowbird Habanero chips will be available in 5.25 oz packages, for on-the-go or take-home snacking. Both brands […]

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Skrewball Peanut Butter Whiskey Launches Skrewball Eggnog

Skrewball Peanut Butter Whiskey Launches Skrewball Eggnog

Skrewball Whiskey, the original peanut butter whiskey, has introduced a festive peanut butter-flavored Skrewball Eggnog. Skrewball Whiskey’s new, limited-edition Skrewball Eggnog is a combination of the smooth and nutty peanut butter whiskey and eggnog made with 100% real, premium dairy cream. Skrewball Eggnog unites the brand’s signature salty, sweet and savory spirit with the fan-favorite […]

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Interactive Packaging Platform Launches

Interactive Packaging Platform Launches

Immertia has launched a ground-breaking technology that transforms regular product packaging into interactive digitally enabled packaging. The platform, called Displai, (www.displai.io), uses augmented reality and smartphone technology to activate a hyper-realistic experience, where product packaging seemingly comes to life right in front of consumers’ eyes. Consumers scan product packaging with their smartphone, activating an augmented […]

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Waterloo Introduces Spiced Apple Sparkling Water

Waterloo Introduces Spiced Apple Sparkling Water

Waterloo Sparkling Water, known for its authentic fruit flavors and lively carbonation, has launched Spiced Apple sparkling water as a limited-time-only (LTO) offering this fall. Waterloo’s all-new Spiced Apple flavor offers a nostalgic and unique fall experience, with a blend of crisp apple, aromatic spices, and sweet cider notes that transports you to an evening […]

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McDonald’s Turns To Coates Group For Menu Boards

McDonald’s Turns To Coates Group For Menu Boards

Coates Group, (www.coatesgroup.com), has been named as McDonald’s single global Digital Menu Board (DMB) Content Management System (CMS) provider and one of two approved Digital Menu Board hardware providers alongside Acrelec Group. The five-year agreement will enable McDonald’s first, globally-standardized DMB solution. The comprehensive solution provides McDonald’s markets with Coates’ dynamic Switchboard™ CMS to power […]

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SILVERCAST Brings ‘CITY’ 3D To Times Square

SILVERCAST Brings ‘CITY’ 3D To Times Square

SILVERCAST Media, (www.silvercast.com), recently showcased groundbreaking, 3D digital art in New York City’s Times Square. Appearing on SILVERCAST’s 30,000 sq. ft. iconic Times Square digital spectacular known as “Big Kahuna,” a 3D art execution titled CITY transformed the BIG KAHUNA into a hyper-realistic city that combines both media art and performance. Gary Grossman, Co-Founder of […]

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