The World of Sales Promotion
Absolut has launched its biggest global marketing campaign in over a decade, “The World of Absolut Cocktails. Born to Mix.” The campaign, featuring Academy Award winning actor Rami Malek, will introduce The World of Absolut Cocktails, a distinctively diverse world in which cocktails are personified through dynamic, engaging characteristics that align with different backgrounds, adult […]
Hostess Brands is offering six delicious fall-flavored treats, including the addition of one new festive variety for its seasonal lineup, this fall. Hostess fans once again will be able to enjoy their favorite snacks in fall- and Halloween-inspired selections of the brand’s classic treats when they reach store shelves. The returning snacks for autumn include […]
Modern frozen snack company, My/Mochi, has brought back one of its most popular and limited-edition ice-cream favorite flavors of fall -Pumpkin Spice. As always, My/Mochi will melt in the mouths and minds of consumers that agree pumpkin spice is their go-to fall favorite snack flavor. My/Mochi’s Pumpkin Spice Ice Cream is reimagined with creamy, decadent […]
This Halloween season, SNICKERS, TWIX and M&M’S, members of the Mars family of brands, will release three ghoulishly fun products: SNICKERS FUN SIZE and TWIX FUN SIZE Ghoulish Green Bars and M&M’S Mad Scientist Mix, allowing shoppers to treat themselves and others all season. The M&M’S Mad Scientist Mix brings together three fan favorite flavors […]
Doritos, the iconic triangle-shaped chip brand, is taking the basic triangle to Another Level with Triangle Tracker, a nationwide hunt where any triangle can unlock exclusive experiences and rewards. Through both the Snapchat AR lens that converts any real-world triangle into Doritos and weekly TikTok challenges, triangle trackers everywhere will soon realize how often they […]
Trolli continues its legacy of amplifying the gaming experience by revealing a collaboration with Halo Infinite, the latest addition to the Halo universe. Trolli, the sour gummi brand, and Halo are debuting an exclusive, collectable series of four limited-edition Halo Infinite packs. The new Halo Infinite packs feature Halo’s iconic hero, Master Chief, front-and-center. “Almost […]
Harvest Snaps, the plant-based snack from Calbee America, is bringing to life a music-driven, TikTok promotion to engage college students across the U.S. Created in partnership with Cutwater, Harvest Snap’s digital creative agency, the promotion, entitled “Snap Sounds,” could be accessed directly through TikTok or by scanning the QR code on Harvest Snaps’ newly launched […]
19 Crimes, has unveiled Snoop Cali Gold, the franchise’s first sparkling wine that coincides with the world’s first rapping wine label. The gold-foiled edition of Snoop’s iconic label contains a new web-based Augmented Reality experience giving fans the option to hear Snoop rap his timeless party track “Who Am I (What’s My Name)?” from the […]
Gnarly Head has released two Limited Edition Grateful Dead-themed wines in partnership with iconic American rock band, the Grateful Dead. A rich, spicy Old Vine Zinfandel, sourced from 35-to-80-year-old-vines in Gnarly Head’s home appellation of Lodi, CA, and a brooding, darkly fruity California Cabernet Sauvignon is hitting retail shelves in the U.S. this month. Labels […]
Chronic Cellars, encourages enthusiasts to get their ‘game on’ with the debut of an interactive, gamified augmented reality (AR) experience. Adventure seekers and wine enthusiasts alike can purchase a bottle of Chronic Cellars Purple Paradise, scan the QR code with their phone, to watch good ‘ol Purple come to life with augmented reality. The AR […]
Dave & Buster’s and Coca-Cola have tapped Zippin for an in-restaurant checkout-free experience in Hollywood, FL. Being able to shop for snacks and drinks quickly has made checkout-free shopping popular, and just the right technology for Dave & Buster’s. Gamers now have the option to sit down to order food or break for a quick […]
Bubbly-lovers can rejoice with Devant Champagne, the result of the collaboration between Argex Beverages and renowned Champagne producer House of Charles Ellner in Epernay, France. Exemplifying its tagline, “disruption by design,” Devant showcases a first-of-its-kind, glow, and interactive label for 750ml and Magnum formats. This first-of-its-kind, glow-in-the-dark label, offering an interactive blinking feature, is becoming […]
CHEQ is partnering with PepsiCo Beverages North America (PBNA) to bring their combined offering to stadiums, universities, and restaurants, starting in the Miami, FL market and expanding soon to the rest of the nation. CHEQ’s technology allows consumers to place on-premise food and beverage orders from their mobile devices and have it delivered to their […]
The Detroit Lions and Fanatics have announced a multi-year extension and expansion of their partnership. Fanatics will assume operations of the full suite of on-site merchandise and fan gear outlets at Ford Field, while continuing to power the Lions’ online and mobile commerce business. A centerpiece of the new partnership is Fanatics’ significant investment to […]
BetMGM, a leading sports betting operator, and the Arizona Cardinals, has debuted the first sportsbook at a National Football League (NFL) stadium. The BetMGM Sportsbook at State Farm Stadium is a two-story, 17,000-sq. ft. entertainment destination featuring state-of-the-art sports wagering amenities, concert-hosting facilities, a gourmet grille and bar and a variety of screens to watch […]
The Seattle Seahawks and Lumen Field have announced plans to modernize the stadium’s concessions experience with a new store powered by Amazon’s Just Walk Out technology for checkout-free shopping and Amazon One for entry and payment with palm recognition. Lumen Field will become the first NFL stadiums to implement both technologies in a single store, […]
Minute Maid has launched Aguas Frescas. The Latin American-inspired, noncarbonated beverage is made with real fruit juices and natural flavors, delivering a bold, “refreshing AF” sensorial experience tailored to Gen Z tastes. Minute Maid Aguas Frescas is available in 16-oz. cans in three fruity flavors: Hibiscus, Mango and Strawberry. Two additional flavors, Limonada and Strawberry […]
Diageo and Vita Coco have collaborated to launch a line of premium canned cocktails crafted with a blend of Captain Morgan rum Vita Coco coconut water. With Captain Morgan having the #1 selling spiced rum brand and Vita Coco as the #1 selling coconut water, this relationship brings together two category-leading brands. “Cocktail drinkers are […]
Pacsun, a specialty retailer offering a cross section of emerging brands and trending fashion, recently introduced a new look to its SoHo flagship. The SoHo takeover comes after Pacsun made a splash through the figurative flooding of its storefront with a spectacular augmented reality video display produced by Misato Studio. “At Pacsun, we’re always finding […]
Lightbox, (www.lightboxooh.com), has expanded its retail media network to include grocery stores nationwide. This new Digital Video Grocery Network joins Lightbox’s national mall assets to further extend its video reach in point-of-sale venues. The expansion adds 2,800 supermarkets across the country and 3,000 screens to Lightbox’s retail footprint. Over 100 grocery brands such as Albertsons […]