The World of Sales Promotion
Crypto.com Arena has launched an innovative in-arena concession experience with the opening of two new grab and go locations powered by Amazon’s frictionless Just Walk Out technology. Visitors to Crypto.com Arena will have the opportunity to take what they want without having to stop to check out while shopping at the Bud Light Seltzer Market […]
Peloton and DICK’S Sporting Goods have formed a partnership in which DICK’S will sell Peloton products via branded fitness shops inside more than 100 DICK’S U.S. retail locations. Outside of Peloton’s owned sales channels, DICK’S will be the only retailer to carry Peloton’s connected fitness equipment. The collaboration is the latest effort by Peloton to […]
n Safe Sweat officially opened its first location in Grandview Corners, South Surrey, BC. A first-of-its-kind hybrid fitness concept combines the privacy of an at-home workout with the equipment and digital programming of a premium fitness facility. Safe Sweat offers a private fitness experience in fully equipped gym-like spaces called FITsuites, giving anyone who doesn’t […]
Sourcemap, a global provider of supply chain transparency and traceability software, is partnering with Swiss watchmaker Breitling to deliver end-to-end traceability for the precious materials used in its newest watch, the Super Chronomat Automatic 38 Origins. Sourcemap’s full-suite supply chain transparency solution independently verifies the entire chain of custody, from raw material to finished product, […]
Sony Electronics is releasing LinkBuds S noise canceling truly wireless headphones in a new color variation. “Earth Blue,” has been added to the line-up, created using recycled water bottle materials. LinkBuds S “Earth Blue” is an initiative in support of Sony Group’s “Road to Zero.” Sony Group’s long-term environmental plan “Road to Zero” aims to […]
The ShopRite of Warwick has debuted Fresh to Table, an innovative store-within-a-store concept where customers can find fresh, on-trend foods and easy to prepare ingredients and meal solutions in a variety of grab-and-go formats. Steve Savas, President, ShopRite Supermarkets, said, “Fresh to Table is a unique new store experience that provides fresh-made meals and chef-prepared […]
Kalera, a world leader in indoor vertical farming, is distributing its non-GMO, leafy greens to 40 Trader Joe’s locations throughout Texas. All varieties are grown at Kalera’s Houston facility, emphasizing its commitment to providing locally grown produce to urban areas with traditionally short grow seasons. Texas-based Trader Joe’s shoppers can find Kalera’s leafy greens in […]
Orange Dreamsicle, Monster Energy’s latest addition to its signature Monster Reserve series has a creamy orange sherbet flavor. “We created this flavor to keep the sunny season alive year-round,” said Monster Energy CMO Dan McHugh. “We know we win with flavor and taste and this brand-new Orange Dreamsicle flavor encapsulates what our consumers love about […]
After appearing on Paramount Network’s western drama “Yellowstone” for its first four seasons, Coors Banquet is making it official for season five. The brand has inked a deal to become the official beer integration and retail partner of the cable hit’s upcoming fifth season. The new partnership ensures Banquet gains additional rights to use “Yellowstone” […]
CAMP, The Family Experience Co. and Walt Disney Animation Studios’ Encanto, recently opened their newest experience: Disney Encanto x CAMP, at CAMP’s Flagship Store in New York City. This 6,000 sq. ft. experience, inspired by the film and created in collaboration with Disney, will transport families into the beloved world of Disney Animation’s Encanto. “This […]
Olyns is collaborating with Mars Wrigley to launch the Sweet Rewards Challenge, a new approach to the collection of rigid plastic candy and gum containers that gamifies recycling. Individuals in Northern California who deposit qualifying candy containers in an Olyns Reverse Vending Machine will have a chance to win thousands of dollars in rewards. Olyns’ […]
Anchor Brewing Co. has released its annual Christmas Ale. First released in 1975, each year Anchor’s brewmasters craft a new secret recipe and bottle the limited-edition ale with a different festive hand-drawn tree label. Like last year, a portion of all sales benefit One Tree Planted, a non-profit dedicated to global reforestation planting millions of […]
With a new set of tools, including a versatile new tap handle and timely marketing programs, Coors Light is bringing the next wave of its “Made to Chill” platform to bars and restaurants across the U.S. “Consumers are looking for choices, so we’ve got to make sure we’re relevant and catching their eye at that […]
Michelob ULTRA is teaming up with the NBA to unveil the 2022-2023 Michelob ULTRA NBA Team Cans. “Michelob ULTRA is proud to partner with the NBA to bring fans a new way to support their favorite team and enjoy the game they love,” said Ricardo Marques, V.P., Marketing, Michelob ULTRA. “As the beer brand known […]
Jones Soda Co., is getting into the holiday spirit early this year with two seasonal flavors hitting U.S. grocery shelves. The launch is part of Jones’ Special Release program, which offers a rotating series of limited-edition sodas that showcase the company’s creativity in developing unique and innovative flavors. This year Jones is introducing a Sugar […]
Pepsi has kicked off the holiday season by giving one lucky person the holiday experience of a lifetime: a walk-on role during the Christmas Spectacular Starring the Radio City Rockettes at Radio City Music Hall. “Pepsi is getting into the spirit of the holiday season and sharing joy with New Yorkers by giving away an […]
Coca-Cola has brought back Sprite Winter Spiced Cranberry and its zero-sugar sidekick for the holiday season. The fan-favorite flavor is back to spread yuletide cheer again with additional packaging options and fun, festive surprises. Sprite Winter Spiced Cranberry is available in 20-oz. and 2-liter bottles, six-packs of 7.5-oz. mini-cans and 12-packs of 12-oz. cans. Fans […]
Volta Inc., an electric vehicle charging and media company, has announced support for three-dimensional (“3D”) creative campaigns across the Volta Media Network. This capability furthers Volta’s commitment to providing advertisers and consumers with an innovative and impactful digital media experience. Volta’s fully customizable 3D creative further expands its media network’s impact and ability to attract […]
PMD Media, a “hyper-local” OOH advertising company, that provides street-level window billboards and digital integration to advertisers through its network of 45,000 small businesses, has rebranded as WNDW. WNDW, (wndw.media), provides hyper-local out-of-home advertising on a national scale. It reaches audiences with storefront billboards, on display in street-level windows, with a network of more than […]
INEO Tech, (www.ineosolutionsinc.com), developer and operator of the INEO Media Network, a digital advertising and analytics solution for retailers, has formed a partnership with Adapt Media to market INEO’s Digital-Out-Of-Home (DOOH) advertising inventory to Adapt’s advertising clients. Based in Toronto, Adapt has been successfully operating Out-Of-Home (OOH) advertising networks on a national level for 24 […]