The World of Sales Promotion
Coors Light has launched a summer promotion as “The Official Beer of Everything Unofficial.” QR codes located on both the primary and secondary packaging unlock experiences and the chance to win prizes for consumers all summer. “We’re celebrating those unofficial moments that make summer the best time of year,” said Lindsey Wesloski, Associate Marketing Manager, […]
Modelo is inviting consumers to have an “All In Summer” by partnering with some of the hottest brands to unlock weekly #ModeloTime collaborations. As part of the weekly #ModeloTime drops, Modelo has teamed up with Takis Snacks to create a limited-edition, temperature-controlled vending machine, combining two of the best tastes of the summer – beer […]
Bud Light NEXT, Anheuser-Busch’s first-ever zero carb beer – wants to ensure that a summer of endless possibilities is a reality by sending eleven beer fans on vacation this summer. “Bud Light NEXT is our new zero carb, super crisp light beer offering which is best enjoyed while outside taking in all that the summer […]
Flow Beverage has officially launched its Flow Vitamin-Infused Water line of products in three new organic flavors: Cherry, Citrus and Elderberry. Flow Vitamin-Infused Water will be in standalone display racks in Fred Meyer’s Natural sections. This launch will be supported by several activations including social media and digital campaigns. Flow believes that its vitamin-infused water […]
Boxed Water Is Better, the most renewable packaged water in the water aisle, is back with its popular line of fruit flavor options. Lemon, Blackberry, Cucumber and Grapefruit are now available. “We heard the calls for more options and set out to create a line of naturally-flavored Boxed Water products,” said Boxed Water CRO, Robert […]
Inspired by its range of boldly refreshing flavors, Perrier is unveiling a new global campaign,”Feel the Flavor.” The new creative campaign invites consumers to embrace what makes their life most vibrant. “We’re excited to launch our latest global campaign that features Perrier’s wide range of sparkling flavors including Lime, Peach, Pink Grapefruit, Pineapple and Strawberry,” […]
Catalina, (www.catalina.com), which offers shopping behavior insights on virtually all U.S. households through its rich, real-time shopper intelligence platform, is establishing a strategic partnership with Volta, (www.voltacharging.com),an industry-leading electric vehicle (“EV”) charging network. Volta’s EV charging stations, equipped with large digital display screens, are strategically located steps from the entrances of popular retail, grocery, and […]
Looma, (www.theloomaproject.com), has introduced its in-store video storytelling program to the Texas grocery landscape with the recent launch of beer and wine programs in 120 H-E-B stores statewide. The Loop™ platform shares a blend of personal stories and educational through a network of smart tablets in beer and wine departments with the goal of informing […]
Grocery TV, (www.grocerytv.com), the largest digital advertising network in U.S. grocery, is adding 2,600 point-of-sale displays to its network through a new partnership with Southeastern Grocers, one of the largest supermarket companies in the U.S., which includes prominent regional brands Fresco y Más, Harveys Supermarket, and Winn-Dixie stores. Grocery TV expects to add 6,000 more […]
Target has added Casa Cantina pre-mixed cocktails to its adult ready-to-drink cocktails. Casa Cantina is the latest addition to Target Wine & Spirits Selects, its unique-to-Target collection of adult beverage brands – a key element of its expertly curated adult beverage assortment that also includes national brands, local craft options and a wide variety of […]
Following its successful launch, Simply Spiked Lemonade, a collaboration between Molson Coors Beverage Company and The Coca-Cola Company, is now gearing up for a full-fledged marketing blitz, with a series of ads set to air across TV, digital, social, Spotify and out-of-home in select markets. It’s tagline? “It’s Getting Juicy.” “This is a perfect, serendipitous […]
Dos Equis is launching Dos Equis Margarita Classic Lime, a ready-to-drink spirits-based product that blends Blanco Tequila and high-quality ingredients to create the perfectly mixed cocktail. Each 12 oz. cocktail-in-a-can contains 10% ABV and is made with Blanco Tequila, real lime juice and natural flavors. “We are excited to bring our first ever spirits product, […]
HEINZ is teaming up with Pulpex to develop a paper-based, renewable and recyclable bottle made from 100 percent sustainably sourced wood pulp. Innovating its iconic ketchup bottle, HEINZ is the first sauce brand to test the potential of Pulpex’s sustainable paper bottle packaging for its condiments. For The Kraft Heinz Company, this collaboration aligns with […]
GOATOTE is piloting its reusable bag kiosk system in CVS Pharmacy and Target stores across New Jersey, as the state enacts a ban on single-use plastic bags. GOATOTE is partnering with 99Bridges for the technology platform that powers their reusable bag system. As an increasing number of policies, come into effect to help address the […]
Timex has launched its Waterbury Ocean collection, an upcycled watch made of ocean-bound plastic to tackle pollution. The collection honors the Timex brand’s rich legacy and takes a purposeful step toward a more sustainable future with the usage of Swiss-made #tide® ocean material. Through partnership with #tide, an organization that works to prevent new plastics […]
HI-CHEW candy has teamed up with Menchie’s Frozen Yogurt, North America’s largest self-serve frozen yogurt franchise, to unveil HI-CHEW Rainbow Sherbet Flavor. This bright pink treat is the perfect balance of sweet and sour with fruity hints of lime, raspberry, and orange. Continuing Menchie’s commitment to providing better-for-you flavors, this new flavor is nonfat and […]
This summer, for the first-time ever, Carvel is twisting two classic flavors to offer fans a brand new way to stay cool and enjoy the ice cream they love with the introduction of Brookie, Carvel’s new limited-time flavor. Brookie swirls together the flavors of rich, fudgy brownie batter and chocolate chip cookie dough to create […]
Cold Stone Creamery is teaming up with Nintendo this summer to showcase three game-inspired Creations. In addition to these sweet treats, three Nintendo-themed Gotta Have It cup designs, each featuring elements from the fan-favorite Nintendo games Kirby and the Forgotten Land, Animal Crossing: New Horizons and Mario Party Superstars, will be available. “We are thrilled […]
Dunkin’ is introducing a full lineup of refreshing iced beverages. Customers can access Dunkin’s full summer menu with the introduction of the Brown Sugar Cream Cold Brew. Guests can enjoy $3 on medium cold brews at participating Dunkin’ restaurants nationwide, including the NEW Brown Sugar Cream Cold Brew. Dunkin’s ultra-smooth, slow-steeped cold brew features flavor […]
Dutch Bros., the drive-thru coffee company, is featuring Cookie Dough Cold Brew and Cookie Dough Freeze at all of its more than 570 locations. The Cookie Dough Cold Brew and Cookie Dough Freeze will be featured throughout the summer. The Cookie Dough Cold Brew is a mix of Dutch Bros’ cold brew (regular or nitro) […]