The World of Sales Promotion
As many Americans begin heading back into the office, Monster Energy Java has just the morning-pick-me-up: Cold Brew. Infused with nitrous oxide to give a rich and creamy mouthfeel. Monster’s nitro cold brew has a full-bodied flavor without the acidic bite of traditional iced coffee, owing its sweetness to its nitrous bubbles that add that […]
Advertisers and agencies can now access the Cooler Screens in-store retail digital media platform programmatically. Cooler Screens, (www.coolerscreens.com), is partnering with Place Exchange, a leading programmatic technology platform, to reach consumers more effectively at their moment of truth. Cooler Screens’ programmatic partnership with Place Exchange is an industry-first collaboration to draw brands closer to the […]
HEINEKEN is addressing the growing work-life imbalance with The Closer, a whimsical, high-tech bottle opener that closes work applications when a bottle of Heineken is opened with it. Consumers can enter for a chance to win a Closer on the Heineken website. Bram Westenbrink, Global Head of the Heineken Brand, said, “With the boundaries between […]
Pernod Ricard has launched a digital label system to better inform consumers about the products they purchase as well as responsible drinking. Every bottle of Pernod Ricard’s brands will soon feature an innovative digital label system. Once scanned with a smartphone it will redirect the consumers directly to a platform where they will be able […]
Buzzbox Premium Cocktails,, the first ready-to-drink Cocktail in the eco-friendly Tetra Pak Box, has announced its founding partner sponsorship agreement with Acrisure Arena, the newest world-class venue designed specifically for the Coachella Valley. The agreement includes the rights for buzzbox Premium Cocktails to be the exclusive ready-to-drink beverage served in the arena with a branded […]
Tanduay, the World’s Number 1 Rum, recently opened a bar in the home arena of the Milwaukee Bucks. The Tanduay bar at the Fiserv Forum provides a refreshing cocktail experience with a tropical twist. “A Filipino rum brand in the home of one of the most exciting teams in the NBA is something that we […]
Caesars Entertainment, in partnership with the Arizona Diamondbacks, has opened Caesars Sportsbook at Chase Field. The two-story, 22,300 sq. ft. entertainment destination is located adjacent to Chase Field in Downtown Phoenix and is the largest freestanding sportsbook in Arizona and the largest retail sportsbook to open in partnership with a major sports stadium. This new, […]
Halo Top, the frozen treat brand is hitting the road this summer, touring Ontario’s major festivals sharing good vibes, tasty treats and inspiring a wellbeing movement. Halo Top’s frozen treats are made with fewer calories, less sugar, lower fat and higher protein than traditional ice cream. The brightly coloured Halo Top Scoop Truck is making […]
KIND Healthy Snacks is introducing its first national in-person tour with its KIND “Better Than Ice Cream” Truck to share thousands of free KIND FROZEN Treat Bars with consumers across the country. KIND will be visiting ten national cities including New York City, Nashville, Chicago, Seattle, San Francisco, Portland, OR and Bentonville, AR, and more […]
Culvers, which has grown from a single family-owned restaurant in Sauk City, WI to now boasting over 850 restaurants in 25 states, is emphasizing its proud small-town Wisconsin heritage in its newly evolved “Welcome to Delicious” integrated marketing campaign. The campaign, which is headlined by a 17-city event tour featuring the first-ever Culver’s food truck […]
Nintendo is hitting the road this summer with the Nintendo Switch Road Trip to bring families an interactive experience. Nintendo is making stops across the U.S. and inviting families to enjoy hands-on gameplay with the newest member of the Nintendo Switch family, the Nintendo Switch – OLED Model system. Visitors will be able to play […]
Kubota Tractor Corp. and Crayola have partnered to inspire the next generation of business owners, builders, farmers, do-it-yourselfers, and leaders by highlighting the unique and creative role that machines play in building and shaping communities. Kids across the country are encouraged to dream big through a myriad of national partnership activities, including experiencing an immersive, […]
M&M’s is showcasing its renewed brand purpose this summer through the M&M’s Music Lounge, a physical and virtual experience. Created in partnership with The Mars Agency, the M&M’s Music Lounge delivers the ultimate experience for music lovers through an environment that’s designed to bring people together to celebrate self-expression and inclusivity. The M&M’s Music Lounge […]
The future of chicken nuggets is here and thanks to Boston Market, they’re roasted, not fried. Boston Market’s new Rotisserie Chicken Nuggets are a healthier grab-and-go meal option. The nugget innovation will be available at all 315 restaurants nationwide and can be ordered in either signature or spicy flavors. Boston Market’s Rotisserie Chicken Nuggets are […]
KFC Mac & Cheese Bowls, which debuted in 2019, are making a highly-anticipated return to KFC restaurants. KFC Mac & Cheese Bowls are a cheesy twist to KFC’s popular Famous Bowls. The $5 bowl features KFC’s rich and creamy cheddar mac & cheese topped with KFC’s crispy popcorn chicken and a sprinkle of a three-cheese […]
Buffalo Wild Wings is giving fans new ways to experience great times this summer with Bird Dawgs, the sports bar’s latest chicken innovation. Bird Dawgs feature a hand-breaded chicken tender within a toasted brioche bun, piled high toppings. Guests can indulge in three varieties; the Loaded Bird Dawg topped with beer cheese and wild honey […]
Lesser Evil, a company on a mission to refresh the entire snack world with healthy treats, is going big time with their organic Himalayan pink salt popcorn. Partnering with Universal Studios they have created a specially branded bag and tie in with the release of the Jurassic World Dominion movie. Unicorr Packaging Group, (www.unicorr.com), North […]
Natural Grocers, the largest family-operated organic and natural grocery retailer in the U.S., invites its customers to celebrate summer with its annual “Rock the Grill” event throughout July. Consumers are invited to flip those flops into Natural Grocers and enjoy sizzling summer discounts, sweepstakes, unique grilling options and more. Whether they’re shopping for their next […]
For 85 years, Kraft Mac & Cheese has been America’s original and favorite comfort food, with over a million boxes sold every day. Today, Kraft Mac & Cheese is unveiling a new brand identity that includes an updated logo, noodle smile and even a new name that redefines Kraft Mac & Cheese as feel-good food […]
This summer, KeVita, a leading brand of probiotic sparkling beverages, is putting a modern twist on the beloved classic taste of childhood lemonade with its new line of light and refreshing Sparking Probiotic Lemonades. Available in Classic and Peach flavors, they are packed with billions of live probiotics, and are made with organic ingredients and […]