The World of Sales Promotion
BetMGM, a leading sports betting operator, and the Arizona Cardinals, has debuted the first sportsbook at a National Football League (NFL) stadium. The BetMGM Sportsbook at State Farm Stadium is a two-story, 17,000-sq. ft. entertainment destination featuring state-of-the-art sports wagering amenities, concert-hosting facilities, a gourmet grille and bar and a variety of screens to watch […]
The Seattle Seahawks and Lumen Field have announced plans to modernize the stadium’s concessions experience with a new store powered by Amazon’s Just Walk Out technology for checkout-free shopping and Amazon One for entry and payment with palm recognition. Lumen Field will become the first NFL stadiums to implement both technologies in a single store, […]
Minute Maid has launched Aguas Frescas. The Latin American-inspired, noncarbonated beverage is made with real fruit juices and natural flavors, delivering a bold, “refreshing AF” sensorial experience tailored to Gen Z tastes. Minute Maid Aguas Frescas is available in 16-oz. cans in three fruity flavors: Hibiscus, Mango and Strawberry. Two additional flavors, Limonada and Strawberry […]
Diageo and Vita Coco have collaborated to launch a line of premium canned cocktails crafted with a blend of Captain Morgan rum Vita Coco coconut water. With Captain Morgan having the #1 selling spiced rum brand and Vita Coco as the #1 selling coconut water, this relationship brings together two category-leading brands. “Cocktail drinkers are […]
Pacsun, a specialty retailer offering a cross section of emerging brands and trending fashion, recently introduced a new look to its SoHo flagship. The SoHo takeover comes after Pacsun made a splash through the figurative flooding of its storefront with a spectacular augmented reality video display produced by Misato Studio. “At Pacsun, we’re always finding […]
Lightbox, (www.lightboxooh.com), has expanded its retail media network to include grocery stores nationwide. This new Digital Video Grocery Network joins Lightbox’s national mall assets to further extend its video reach in point-of-sale venues. The expansion adds 2,800 supermarkets across the country and 3,000 screens to Lightbox’s retail footprint. Over 100 grocery brands such as Albertsons […]
Coors Light has launched a summer promotion as “The Official Beer of Everything Unofficial.” QR codes located on both the primary and secondary packaging unlock experiences and the chance to win prizes for consumers all summer. “We’re celebrating those unofficial moments that make summer the best time of year,” said Lindsey Wesloski, Associate Marketing Manager, […]
Modelo is inviting consumers to have an “All In Summer” by partnering with some of the hottest brands to unlock weekly #ModeloTime collaborations. As part of the weekly #ModeloTime drops, Modelo has teamed up with Takis Snacks to create a limited-edition, temperature-controlled vending machine, combining two of the best tastes of the summer – beer […]
Bud Light NEXT, Anheuser-Busch’s first-ever zero carb beer – wants to ensure that a summer of endless possibilities is a reality by sending eleven beer fans on vacation this summer. “Bud Light NEXT is our new zero carb, super crisp light beer offering which is best enjoyed while outside taking in all that the summer […]
Flow Beverage has officially launched its Flow Vitamin-Infused Water line of products in three new organic flavors: Cherry, Citrus and Elderberry. Flow Vitamin-Infused Water will be in standalone display racks in Fred Meyer’s Natural sections. This launch will be supported by several activations including social media and digital campaigns. Flow believes that its vitamin-infused water […]
Boxed Water Is Better, the most renewable packaged water in the water aisle, is back with its popular line of fruit flavor options. Lemon, Blackberry, Cucumber and Grapefruit are now available. “We heard the calls for more options and set out to create a line of naturally-flavored Boxed Water products,” said Boxed Water CRO, Robert […]
Inspired by its range of boldly refreshing flavors, Perrier is unveiling a new global campaign,”Feel the Flavor.” The new creative campaign invites consumers to embrace what makes their life most vibrant. “We’re excited to launch our latest global campaign that features Perrier’s wide range of sparkling flavors including Lime, Peach, Pink Grapefruit, Pineapple and Strawberry,” […]
Catalina, (www.catalina.com), which offers shopping behavior insights on virtually all U.S. households through its rich, real-time shopper intelligence platform, is establishing a strategic partnership with Volta, (www.voltacharging.com),an industry-leading electric vehicle (“EV”) charging network. Volta’s EV charging stations, equipped with large digital display screens, are strategically located steps from the entrances of popular retail, grocery, and […]
Looma, (www.theloomaproject.com), has introduced its in-store video storytelling program to the Texas grocery landscape with the recent launch of beer and wine programs in 120 H-E-B stores statewide. The Loop™ platform shares a blend of personal stories and educational through a network of smart tablets in beer and wine departments with the goal of informing […]
Grocery TV, (www.grocerytv.com), the largest digital advertising network in U.S. grocery, is adding 2,600 point-of-sale displays to its network through a new partnership with Southeastern Grocers, one of the largest supermarket companies in the U.S., which includes prominent regional brands Fresco y Más, Harveys Supermarket, and Winn-Dixie stores. Grocery TV expects to add 6,000 more […]
Target has added Casa Cantina pre-mixed cocktails to its adult ready-to-drink cocktails. Casa Cantina is the latest addition to Target Wine & Spirits Selects, its unique-to-Target collection of adult beverage brands – a key element of its expertly curated adult beverage assortment that also includes national brands, local craft options and a wide variety of […]
Following its successful launch, Simply Spiked Lemonade, a collaboration between Molson Coors Beverage Company and The Coca-Cola Company, is now gearing up for a full-fledged marketing blitz, with a series of ads set to air across TV, digital, social, Spotify and out-of-home in select markets. It’s tagline? “It’s Getting Juicy.” “This is a perfect, serendipitous […]
Dos Equis is launching Dos Equis Margarita Classic Lime, a ready-to-drink spirits-based product that blends Blanco Tequila and high-quality ingredients to create the perfectly mixed cocktail. Each 12 oz. cocktail-in-a-can contains 10% ABV and is made with Blanco Tequila, real lime juice and natural flavors. “We are excited to bring our first ever spirits product, […]
HEINZ is teaming up with Pulpex to develop a paper-based, renewable and recyclable bottle made from 100 percent sustainably sourced wood pulp. Innovating its iconic ketchup bottle, HEINZ is the first sauce brand to test the potential of Pulpex’s sustainable paper bottle packaging for its condiments. For The Kraft Heinz Company, this collaboration aligns with […]
GOATOTE is piloting its reusable bag kiosk system in CVS Pharmacy and Target stores across New Jersey, as the state enacts a ban on single-use plastic bags. GOATOTE is partnering with 99Bridges for the technology platform that powers their reusable bag system. As an increasing number of policies, come into effect to help address the […]