The World of Sales Promotion
For 85 years, Kraft Mac & Cheese has been America’s original and favorite comfort food, with over a million boxes sold every day. Today, Kraft Mac & Cheese is unveiling a new brand identity that includes an updated logo, noodle smile and even a new name that redefines Kraft Mac & Cheese as feel-good food […]
This summer, KeVita, a leading brand of probiotic sparkling beverages, is putting a modern twist on the beloved classic taste of childhood lemonade with its new line of light and refreshing Sparking Probiotic Lemonades. Available in Classic and Peach flavors, they are packed with billions of live probiotics, and are made with organic ingredients and […]
Chipotle Mexican Grill has introduced its first seasonal beverage, Watermelon Limeade, with 5% of profits from its sale of these beverages donated to causes that support farmers. Watermelon Limeade from farmer-created Tractor Beverage Co. is made with certified organic, non-GMO ingredients. “We’re thrilled to introduce our first seasonal beverage with the freshest flavors of summer,” […]
The Human Bean drive thrus across the U.S will feature new summer-themed mashups, and baristas will be encouraging visitors to experiment with their own custom creations to cool off with a boost of flavor. Infused energy drink flavors include: Buzz Berry-This red, white, and blue blend of Blue Raspberry and Vanilla turns magically green when […]
Marshmello’s Limited Edition Coca-Cola, the brand’s first-ever beverage co-created with an artist, captures the feeling of mixing chart-topping beats. The new drink fuses strawberry and watermelon flavors with a great Coke taste. A zero-sugar version also will be available. Collectible slim cans with striking black and white visuals and dripped Coca-Cola Spencerian script pay homage […]
Pepsi is giving consumers the chance to win quintessential Big Apple experiences from jamming out at a Madison Square Garden concert to catching a game at Yankee Stadium. “As a brand local to New York, we want to celebrate what being a New Yorker means in the most authentic way,” said Nancy Rooney, PBNA North […]
Jones Soda has teamed with Sub Pop Records and sister record label Hardly Art to promote 15 artists with albums dropping this summer. This is the latest collaboration between the two iconic Seattle companies both known for over 25 years of artistic innovation through music and imagery. Through Jones’ REEL LABELS Augmented Reality label series, […]
Jones Soda has released a new collection of augmented reality (AR) labels that turn into short action videos of daredevil athletes, edgy artists and other masters of their preferred crafts with a tap on a phone camera. The animated labels appear on 1.5 million bottles spanning five top-selling soda flavors, marking the brand’s third AR […]
G FUEL, The Official Energy Drink of Esports, has announced that its 16 oz ready-to-drink cans are now available for sale in Target stores throughout the U.S.. G FUEL is also unveiling a brand-new flavor exclusive to Target: Watermelon Limeade. Fans will also be able to find three fan-favorite G FUEL flavors at Target stores: […]
Coca-Cola has launched its first flavor born in the metaverse. Coca-Cola Zero Sugar Byte will bring the flavor of pixels to life in a limited-edition beverage that transcends the digital and physical worlds. “We wanted to create an innovative taste inspired by the playfulness of pixels, rooted in the experiences that gaming makes possible,” said […]
Wiley Wallaby, a leading soft-and-chewy licorice brand, has launched a 29-city mobile marketing tour. The five-month tour will cover more than 10,000 miles and distribute more than 500,000 samples of Wiley Wallaby licorice. This summer is the perfect time to create a sharable snacking experience with 17 different flavors of soft, chewy Wiley Wallaby licorice. […]
Chargel, the first-of-its-kind, athletic Gel Drink, has launched its new Chargel Stations, which are pop-up sampling opportunities at popular locations and trendy events along the coast of California. The first Chargel Station kicked off at the Napa Marathon, and will continue making appearances at noteworthy events such as the LA Marathon, San Diego Half Marathon, […]
Lay’s headed to the desert for the first time to transform Coachella into a festival of flavor.Festivalgoers could experience Lay’s through Lay’s FRESH 4D, an immersive tasting experience at the exclusive Lay’s Potadomes, and the multi-sensorial Lay’s Lounge. Inside the larger-than-life Lay’s installations known as “Potadomes” in the Coachella campgrounds, fans could partake in a […]
JCPenney has announced the “Shopping is Back!” brand campaign. The integrated campaign includes a fresh brand look in stores and online; a celebration of shopping and the Company’s 120th birthday with a special sales promotion of 30% off storewide plus for its reward members, an extra $10 bonus reward for every $50 spent; and the […]
Topo Chico Hard Seltzer’s “Topo Chico de Mayo Swap Shop” allowed people to swap their old Cinco tchotchkes – the shot glass necklace, the fake mustache, the Cinco de Drinko T-shirt – in exchange for a rebate of Topo Chico Margarita Hard Seltzer. “The only thing that should be cheesy about Cinco de Mayo is […]
Pizza Hut is helping consumers who feel like they’re ‘on the struggle bus’ by delivering a respite in the form of an actual bus. Pizza Hut’s bus, the antidote to that feeling of being on ‘the struggle bus’ – a term popularized by Gen Z and Millennials to humorously refer to dealing with difficult or […]
Instacart has unveiled its Caper Counter, an artificial intelligence-powered (AI) point-of-sale (POS) system, at Boston’s historic Fenway Park in partnership with Aramark Sports + Entertainment. The new Caper Counter checkout systems will provide fast, contact-free transactions of food and beverage selection for fans through visual recognition and AI technology, helping to reduce transaction times. Customers […]
Bell and Howell, has announced installations of its BH QuickCollect™ GL at prominent Pennsylvanian grocery retailers. The BH QuickCollect™ GL enhances customer pickup experiences and eliminates wait times during order pickup, a major source of customer frustration and deterrence. Instead of guests waiting for their groceries, their groceries are waiting for them. With the BH […]
The Pittsburgh Penguins are testing the latest innovation in food locker delivery systems at PPG Paints Arena as part of a collaboration with Aramark, the arena’s exclusive food and beverage concessionaire, and Cargill, provider of food pickup system Chekt. The new self-service concept allows fans to select and order food and beverage items from an […]
INEO Tech, developer of the INEO Media Network, has unveiled the INEO Media Player, the Company’s next generation Digital Out-Of-Home advertising system. The INEO Media Player works in tandem with the INEO Welcoming Pedestal to provide another level of digital advertising within retail stores. “The INEO Media Player was inspired by retail customers who requested […]