The World of Sales Promotion
White Claw Hard Seltzer is bringing something new and different to the hard seltzer category with the launch of White Claw Surf. White Claw Surf is the first full flavor offering from the brand. “White Claw Surf is the biggest news in seltzer since the original launch of White Claw,” said John Shea, Chief Marketing […]
Following a successful regional launch last year, Anheuser-Busch is set to expand NÜTRL Vodka Seltzer nationwide, including the addition of a brand new Mango flavor. NÜTRL is a light and refreshing spirits-based seltzer with a clean finish made from simple ingredients including vodka, seltzer and real fruit juice. In addition to its national expansion, NÜTRL’s […]
Corona Hard Seltzer Seltzerita has officially arrived. The Corona brand’s latest innovation brings together bold margarita flavor and the essence of a sparkling seltzer, making you feel like you’re lounging beachside with just one sip. Inspired by popular margarita flavors, Corona Hard Seltzer Seltzerita is made with a splash of real Mexican lime juice, sweetened […]
Milwaukee Brewers Announce Partnership For State-Of-The-Art Indoor Golf Venue At American Family Field X-Golf America and the Milwaukee Brewers announced a new partnership to bring a state-of-the-art indoor golf experience to American Family Field, a first of its kind entertainment venue in a Major League Baseball ballpark, and a first-ever X-Golf location in a sports […]
After more than 125 years as one of sport’s most iconic snacks, Cracker Jack is adding a new face to its roster, with the introduction of Cracker Jill to celebrate the women who break down barriers in sports. Tapping into the brand’s rich history with America’s favorite pastime, Cracker Jill comes to life through five […]
Estrella Jalisco, the beer brand with over 100 years of Mexican brewing tradition and the official cerveza sponsor of the Los Angeles Dodgers for 2022, is introducing a special-edition Dodgers Michelada, available in a 25oz can. Estrella Jalisco is introducing new special-edition Dodgers Michelada and a chance to win the ultimate fan experience at Dodger […]
Rémy Martin has announced a new limited-edition bottle that pays homage to the timeless vibrance of VSOP Cognac and the excellence of mixtape music culture in the 1980’s. Bottle graphics revisit the vibrant tonalities of mixtape culture and the eternally stylish graphics of the 80’s, making it a true collector’s item. The Rémy Martin VSOP […]
Chipotle Mexican Grill announced Plant-Based Chorizo is available for a limited time at U.S. locations. A new, craveable protein, Plant-Based Chorizo is made using all real, fresh ingredients grown on a farm, not in a lab. Plant-Based Chorizo is certified vegan, packed with 16 grams of protein per 4oz serving, and is made without artificial […]
Bonterra Organic Vineyards has achieved Climate Neutral certification. The certification places Bonterra, at the vanguard of brands choosing to disclose their emissions footprints, commit to near-term reduction targets, and communicate openly and transparently with consumers about their climate impact. Rachel Newman, V.P., Marketing, Bonterra, said, “Publicly sharing our emissions footprint and taking responsibility in a […]
Bud Light has launched the new Bud Light Texas Pack featuring custom cans that pay tribute to the state, its people and their larger-than-life Texas pride. The all-new pack is an exclusive Texas offering that celebrates the love every local has for their great state with the signature Lone Star of Texas displayed front and […]
Miller High Life and Milwaukee’s Lakefront Brewery are teaming up on a collaboration beer called The Juicy Life, a lager packed with tropical flavor imparted by experimental hops. “Available in six-packs of bottles in Wisconsin, as well as on draft at Lakefront’s taproom in downtown Milwaukee, The Juicy Life was crafted to appeal to both […]
VSBLTY Groupe Technologies, (www.vsblty.net). has signed a letter of intent with Phoenix Vision to collaborate on building a major media network starting with 600 convenience stores throughout the U.S. Las Vegas-based Phoenix Vision now offers digital displays at various locations within participating retail stores and its software enables stores to monitor in-store advertising activities by […]
Volta Inc., (www.voltacharging.com), an industry leader in commerce-centric electric vehicle (“EV”) charging networks, has launched the Volta Media Network, offering advertisers a digital, location-based network that engages consumers where they shop, simultaneously driving measurable business results and environmental impact. Volta’s charging stations feature high-impact digital screens directly in front of top commercial locations and display […]
Lightbox, (www.lightboxooh.com), a leading digital out-of-home video network, has launched an AR product to transform screens into an immersive augmented reality (AR) platform. The product brings brand messaging in physical environments to life on digital devices to expand storytelling, enhance discovery, and drive overall engagement – all from a simple scan. The AR experiences will […]
Hudson, a travel experience leader with more than 1,000 stores in airports, commuter hubs, landmarks and tourist destinations across North America, announced it is the first retailer in the travel industry to offer Amazon’s palm recognition service, Amazon One, strengthening the company’s position as an innovative, digitally-powered retailer. Amazon One is now available at Hudson […]
Roland has expanded “Roland Store” experience at select retailers in the U.S. and globally. Roland developed a new technology for the stores, branded “Audience Specific Experience ASX,” that controls the lighting, video and audio in the spaces and can be altered by the press of a button to match the environment to the taste of […]
Samsung Display technology will be integrated in the viewing rooms of Saatva, America’s Smarter Luxury Sleep brand, nationwide. Following the successful opening of its Manhattan store, Saatva recently opened its second location in Washington, D.C. “Samsung prides itself on driving innovation and unique experiences,” said Harry Patz, SVP and GM, Display Division, Samsung Electronics. “To […]
Chinola, the handmade beverage crafted from distilled spirits and fresh passion fruit, will expand its distribution to include 16 new markets throughout the U.S.. The brand grew its presence from six to twenty states in less than a year. Gaining widespread popularity since arriving on the spirits scene in 2015, Chinola, as the passion fruit […]
Rancho La Gloria, the largest brand in the wine-based ready-to-drink beverage category, announced a better-for-you extension of its line of bottled De Agave Wine Cocktails with the launch of its Skinny Margarita Cocktails. Available in Classic Lime and Strawberry, Rancho La Gloria Skinny Margaritas offer a convenient and low calorie option to a classic cocktail. […]
Smirnoff is officially teaming up with Colombian singer, songwriter Karol G to collaborate on new projects that showcase the power of Latin culture, as well as support the brand in its longstanding commitment to diversity and inclusion efforts. “Karol G is a Latina powerhouse and is unapologetically pushing cultural boundaries with her own unique flavor,” […]