The World of Sales Promotion
The Coca-Cola Co. and Pernod Ricard have announced a global relationship to debut Absolut Vodka & Sprite as a ready-to-drink pre-mixed cocktail in 2024. Absolut & Sprite will be made with Absolut, the international premium vodka, and Sprite, the world’s most popular lemon-lime sparkling soft drink. The pre-mixed cocktail will be available in versions with […]
ARHT Media Inc., (www.arht.tech), a leader in hologram technology, and Paradies Lagardère, a leading airport retailer, are set to transform the travel retail experience at Charlotte Douglas International Airport. Paradies Lagardère introduced ARHT CAPSULE’s cutting-edge technology to enhance its The Goods Express@CLT store. ARHT CAPSULE will serve as a dynamic attraction, drawing travelers to The […]
As the holiday spirit fills the halls of Grand Central Terminal in New York City, AmericanGreetings.com helped kick off the season as the presenting sponsor of the 2023 Grand Central Terminal Holiday Fair Commuters and Shoppers will be greeted by interactive booths where they can immerse themselves in a holiday greeting card wonderland. Whether learning […]
SOS, (www.worldofsos.com), the female-founded company transforming wellness on-the-go through a fast-growing network of smart vending machines, announced an exclusive partnership with Ulta Beauty to usher in a new era of in-store product discovery driven by digital innovation. The pilot will elevate Ulta Beauty’s in-store sampling program and test its first-ever digital in-store advertising program to […]
Keystone Light recently brought back its popular “The Hunt” promotion, giving consumers a chance to find a blaze-orange can that signals the start of hunting season. Consumers who find one of the elusive cans hidden in 30-, 24- and 15-packs of Keystone Light get a chance to win exclusive blaze-orange gear from Keystone Light’s partnership […]
Labatt is taking an icy trip back to the 90’s with retro cans for the 2023-2024 hockey season. This year, as a proud partner of the Pittsburgh Penguins, Labatt is highlighting the fan-favorite, throwback Penguins jersey. These limited-edition cans are available in both Labatt Blue and Labatt Blue Light. Corey Berger, Assoc. Brand Manager for […]
Coors Light has tied in with football season with a marketing blitz that includes new ads, packaging, and a suite of retail tools. “The big picture is Coors Light is all about owning game day for the season, and we have some of the biggest partners in college football to do that,” said Lauren Flicher, […]
Coca-Cola has teamed up with beloved local pizzerias across the U.S. to launch Toss In, Take Out – a traveling restaurant takeover to serve up delicious slices and pies. But, not for any amount of money, instead for the act of recycling a plastic bottle. Coca-Cola Trademark brands (Coke, Diet Coke, Coke Zero Sugar, Coca-Cola […]
As part of PepsiCo’s pep+ (PepsiCo Positive) sustainable packaging journey to ensure packaging never becomes waste, PepsiCo is the first beverage company to commit to a North American roll out of paper-based solutions to replace plastic rings across multipacks that have traditionally used plastic rings. PepsiCo Beverages North America (PBNA) announced that the new paperboard […]
As the holiday season draws near, Dunkin’ is setting the stage with its seasonal menu. Guests can enjoy the comeback of fan-favorite holiday beverages, eye-catching cups and donut boxes, and donut deals. Dunkin’s Cookie Butter Cold Brew is back. The cookie-inspired drink features Dunkin’s Cold Brew, paired with notes of brown sugar and buttery cookies, […]
Caribou Coffee has announced the return of its holiday menu, complete with the comeback of fan favorites as well as new additions. New holiday menu items include the Ho Ho Mint Mocha Espresso Shaker along with permanent favorites like the Maple Waffle Sandwich. Matt Reiter, Sr. V.P., Product & Procurement at Caribou Coffee, said, “We […]
In the vibrant neighborhoods of Venice, CA, Melrose, CA, Williamsburg NYC, and Herald Square NYC, Samsung commissioned Innovative Marketing Solutions, (www.innovativemarketing.com), Schaumberg, IL, to transform four spaces into hubs of technology and style. These locations are showcasing Samsung’s latest Galaxy foldable devices. All month long Samsung has exclusive treats and activations in store: Pop-up K-Beauty […]
IKEA South Philadelphia will become more accessible to customers in South Jersey through its new kitchen planning pop-up shopping experience at Cherry Hill Mall in Cherry Hill, NJ. The new pop-up shop will provide customers with the ability to design, order and pay for the new kitchen of their dreams in one convenient visit. Michael […]
Global lifestyle brand CASETiFY has opened its first CASETiFY Style Lab in New York City, an immersive consumer-facing retail pop-up bringing fans an inside look at the hottest upcoming trends. With the recent re-emergence of retro tech and flip phones in fashion reignited by GenZ, the 2,400 sq ft retail space showcases CASETiFY’s best-selling accessories […]
LOUIS XIII Cognac has, premiered its first ever pop-up retail experience within the Wynn Las Vegas. The opulent boutique will offer a unique opportunity for cognac aficionados, distinguished clients and visitors alike to immerse themselves in the world of LOUIS XIII. The retail pop-up experience will showcase an extensive selection of LOUIS XIII’s most coveted […]
Santa Margherita, the renowned Italian wine brand, has teamed up with boutique hotel Walker Hotel Greenwich Village to create the ultimate Rosé-inspired retreat. The “Santa Margher-suita” is a luxurious suite available for booking that promises to provide the essence of an Italian Rosé-All-Day staycation experience in the heart of New York City, complete with a […]
United has opened its largest United Club at Denver International Airport. This new, 35,000 sq.-ft. club provides a modern take on the United Club experience with a new feature bar offering beer flight boards to taste a seasonal rotation of premium local and craft beers. A new 24,000 sq.-ft. United Club also recently opened in […]
VSBLTY Groupe Technologies, (vsblty.net), has announced the next generation of cooler doors featuring ‘edgeless’ video doors. This new version builds off the success of previous versions utilizing the latest AI-driven technology to deliver targeted, brand and customer specific advertisements to significantly improve product sales. The Company is also able to retrofit existing coolers with the […]
Authentic Visits Inc., (www.authenticvisits.com,) has unveiled Smart Signs. Unlike other in-store solutions, no app is required, and no sign up is required, making customer participation instant and fun. By adding an Authentic Visits Smart Sign to a retail shop, the multi-location marketing technology engages with each visitor uniquely to maximize revenue and increase foot traffic. […]
The Miami Dolphins have announced the opening of the Wynwood Walkthrough presented by Pepsi, a new concession storefront that allows fans to grab and go without stopping for checkout — a first for Hard Rock Stadium. As part of Pepsi’s ongoing commitment to optimizing the football gameday experience for fans, the new Wynwood Walkthrough presented […]