The World of Sales Promotion
Diageo has introduced its ready to serve premium cocktail line, The Cocktail Collection. The Cocktail Collection will feature perfectly pre-mixed classic cocktails in a convenient, elevated format. The collection includes: the Ketel One Vodka Espresso Martini, Ketel One Vodka Cosmopolitan, and Tanqueray Gin Negroni, which join the Bulleit Manhattan and Bulleit Old Fashioned, already available […]
PATRÓN Tequila is celebrating its roots by creating a new Additive Free seal that will be unveiled across the PATRÓN core portfolio. Honoring the brand’s continued Additive Free endorsement from the Tequila Regulatory Council (CRT), this new seal will indicate to tequila drinkers that they can enjoy their PATRÓN with peace of mind, being fully […]
In celebration of the power of the collective created through a medley of cultures and traditions, Smirnoff proves “Rhythm is a We Thing” with its latest collaboration. Together, Puerto Rican urban music icon Wisin and Smirnoff invite anyone 25+ to #BailaConSmirnoff for the chance to be featured in a Smirnoff social video to the new […]
BRACH’S is making holiday moments sweeter with a new, limited time only lineup of ELF candy, in partnership with Warner Bros. Discovery Global Consumer Products. BRACH’S is giving fans a chance to indulge in holiday candies inspired by the “main ELF food groups” including candy, candy canes, candy corn, and maple syrup. “BRACH’S is honored […]
Pepperidge Farm is giving the Chessmen cookie, its most popular variety, a delicious holiday twist. New Pepperidge Farm Holiday Nog is a modern interpretation of the classic seasonal drink eggnog. Holiday Nog cookies marry the buttery, creamy taste of the Chessmen cookie with the seasonal spices of eggnog flavor. The rich, velvety cookie is superbly […]
Hudsonville Ice Cream has launched three limited edition ice cream holiday flavors inspired by Little Debbie’s beloved snack cake treats: Cherry Cordials, Christmas Tree Cakes and Chocolate Christmas Tree Cakes, which will be exclusively available in Walmart stores. Holiday Flavor profiles: Cherry Cordials: Cherry flavored ice cream with cookie pieces, chocolatey flakes and a cherry […]
Kentucky Fried Chicken is serving up extra joy this season with a new holiday bucket design and matching holiday merchandise collection. New this year, KFC’s popular new meal, the $20 Fill Up Box, will also come in a special holiday box featuring the “Secret Recipe of Joy” design. KFC’s $20 Fill Up Box includes 12 […]
The holidays just got better at Applebee’s with four new Holiday Combos starting at $13.99. The hearty combos feature two popular proteins including Honey BBQ Chicken Breast, Blackened Cajun Salmon, 6 oz. USDA Select Top Sirloin, Applebee’s Riblets, and Double Crunch Shrimp. Each Combo also includes garlic mashed potatoes, steamed broccoli, and crispy onions. “This […]
Häagen-Dazs Shops have announced the return of their indulgent Peppermint Bark dessert lineup ahead of the holidays. The seasonal desserts include Häagen-Dazs Peppermint Bark Shake, Peppermint Bark Dazzler, and Peppermint Bark ice cream, served in a chocolate and peppermint waffle cone. The lineup of Peppermint Bark desserts features: The Peppermint Bark Shake, combining Häagen-Dazs Peppermint […]
Gillette has unveiled the GilletteLabs NFL Salute to Service Razor. Adorned with the official NFL Salute to Service camouflage design, the razor pays heartfelt homage to service members, veterans and their families. To further show Gillette’s military appreciation as part of this initiative, GilletteLabs is supporting Tragedy Assistance Program for Survivors (TAPS) through NFL Salute […]
Hisense has solidified its position as the Official TV and Home Appliance Partner of the National Basketball Association (NBA), with its ‘Upgrade Season’ campaign. The Upgrade Season campaign runs across various NBA social media channels and retailer channels. Limited time deals, a complimentary NBA 2K24 video game, exclusive promo sale prices on Hisense TVs and […]
PATRÓN Tequila is collaborating with Mexican racing icon Checo Pérez, to unveil the 2023 limited-edition PATRÓN Mexican Heritage Tin. The PATRÓN Mexican Heritage Tin visually shares the stories, traditions, and culture of Mexico through beautiful one-of-a-kind designs. This year’s eighth edition of the tin, which includes a bottle of PATRÓN Silver, features a vibrant design […]
Bold flavors, a vibrant spirit, and a commitment to supporting women’s empowerment all come together in Aviana, a new line of wines from C. Mondavi & Family. Created by the five great-granddaughters of the company’s matriarch, Rosa Mondavi, Aviana is a celebration of strength, adventure and ingenuity. “This new collection is about so much more […]
FRE Alcohol-Removed Wines has launched its 187ml “mini” wines, in the popular FRE Chardonnay and Cabernet Sauvignon varietals. Consumers will now have a ready-to-drink non-alcoholic option when they’re on the go or only want one glass of wine. Restaurants, bars, and other on-premise establishments will be able to economically and effortlessly offer non-alcoholic wine options […]
The McBride Sisters Wine Company, North America’s largest Black-and-women-founded wine business, has unveiled its enhanced collection of SHE CAN Wines and spritzers. Bringing together lush flavors, bold designs, and an all-new can size, this rejuvenated collection represents a harmonious blend of quality and empowerment, pairing well with a variety of moods and on-the-go occasions. These […]
In honor of its 125th birthday, Pepsi will celebrate its iconic history with immersive events, social content moments and giveaways. Pepsi is opening The Pepsi 125 Diner – a unique and immersive restaurant experience set to open its doors in early October in New York City. Inspired by the timeless American diner, as well as […]
Wrangler has announced a multi-year sponsorship agreement with the Dallas Cowboys. Prominently activated onsite at AT&T Stadium, the sponsorship pays homage to Wrangler’s deep roots in Texas and makes the global denim brand the official jeans of the Dallas Cowboys. Cowboys fans can shop for Wrangler denim in retail locations across Texas. “This sponsorship celebrates […]
Kellogg recently activated the Cheez-It Stop roadside attraction. Located in the California desert, this destination invites travelers to fill the tank with their favorite 100% real cheese snack, at the first roadside service station of its kind. Cheez-It Stop replaces your car’s fuel with a snack fuel, with the world’s first and only Cheez-It pump, […]
Vericast, in collaboration with Intel, has designed, deployed, and tested a new programmatically enabled digital in-store retail media network powered by Vericast’s intelligent targeting technology and Intel’s Edge software platforms to deliver contextually relevant advertising and product information throughout the shopping experience. The in-store network leverages Vericast’s new privacy-centric contextual advertising solution to deliver relevant […]
Busch Light has launched a limited-edition, flavored lager, Busch Light Peach. The latest seasonal flavor innovation for 21 + drinkers combines the classic taste of a cold, smooth Busch Light with a crisp, refreshing hint of peach. The debut of Busch Light Peach aligned with the peak summer peach season. Busch Light’s new fruity flavor […]