The World of Sales Promotion
Mondelez International’s OREO brand has teamed up with the SOUR PATCH KIDS brand for an unexpected mix of iconic brands to create the ultimate sweet and sour combination. Limited Edition Sour Patch Kids flavored OREO cookies with sour sugar inclusions in the crème, bring a sweet yet sour cookie pairing, together with an exclusive line […]
Blue Diamond Growers, the world’s leading almond marketer and processor, has launched Ranch Flavored Almonds. With cool, zesty herbs and spices, these limited-edition almonds pack a delicious, ranch-flavored punch along with a satisfying, crave-worthy crunch. “We’re so excited to bring a flavor that is loved by so many to our Blue Diamond snack portfolio,” said […]
Utz, a leading U.S. salty snack food brand, has teamed up with Mike’s Hot Honey, America’s original brand of hot honey, to create new Utz Mike’s Hot Honey EXTRA HOT potato chips. The fiery flavor builds off the original Utz Mike’s Hot Honey chips but with three times the heat. The mouth-watering, “swicy” (sweet and […]
Bluebolt Outdoor LLC, (blueboltoutdoor.com), a division of Blue Outdoor, in collaboration with California State University – Dominguez Hills and its sustainability unit, has installed solar-powered benches on campus. The benches offer students, faculty, and visitors a convenient place to rest equipped with device-charging capabilities, all powered by the sun. This initiative aligns with the growing […]
KrowdSense, a new, cutting-edge tool (developed in partnership between Dallas-based Glass-Media, (www.glass-media.com), and Toronto-based Kaidu) provides valuable audience insights to help retail stakeholders make informed decisions. KrowdSense is a wireless occupancy scanner developed to measure storefront customer flow, peel rate, and dwell times. This data offers retailers the ability to analyze traffic and overall engagement […]
Screenverse, (www.screenversemedia.com), a leader in programmatic digital out-of-home (DOOH) advertising, is partnering with FuelMedia TV, (www.fuelmediatv.com), a digital media network serving fuel and convenience retail sites across the U.S. This partnership leverages Screenverse’s expertise in ad management and programmatic sales alongside FuelMedia TV’s dynamic programmatic platform and extensive network of screens at gas stations. FuelMedia […]
Vistar Media, (www.vistarmedia.com), the leading global provider of technology solutions for out-of-home (OOH) media, announced that Starlite Media, (www.starlitemedia.com), a premium digital out-of-home (DOOH) and retail media network, has selected Vistar’s software to power their network end-to-end. The expanded partnership unleashes the full potential of Starlite’s inventory, which will now be seamlessly managed and operated […]
VusionGroup, (www.vusion.com), has announced a new amendment to the framework contract with Walmart U.S. for accelerated deployment of EdgeSense and VusionCloud solutions. Philippe Bottine, CEO Americas & Group Deputy CEO of VusionGroup, said, “We are very proud to accelerate the on-going deployment at Walmart US, and therefore the digitalization of their stores, made possible at […]
Trooh Media, (www.trooh.com), a leading digital out-of-home media company, announced its acquisition of CheddarU’s large format digital screens on college campuses across the U.S. With the acquisition of CheddarU’s digital screens, Trooh Media gains exclusive access to over 900 screens across 325 college campuses across the U.S. Trooh’s network of large format, dynamic digital screens, […]
Black Rock Coffee Bar has launched its Summer Daze Campaign, igniting the tastes of its delicious summer drinks across all its 135 locations nationwide. Black Rock’s new summer offerings include: Vanilla Cookie Mocha: A fusion of Black Rock Coffee Bar’s full-bodied espresso stirred into white mocha and vanilla flavoring then combined with whole milk. Orange […]
Rita’s Italian Ice & Frozen Custard has unveiled its latest partnership with America’s Favorite Cookie, OREO: NEW Cold Brew Frozen Coffee made with OREO cookies and Rita’s Cookies n’ Cream Concrete. The lineup promises to delight coffee and custard enthusiasts alike. The limited-addition Frozen Coffee made with OREO expands the trio of Original, Mocha, and […]
Dutch Bros’ new Summer’s headliner Mangonada is BACK and brought some new friends. The Mangonada Rebel, Churro Freeze and Watermelon Fizz are now available at all 850+ Dutch Bros locations. The Mangonada Rebel is inspired by the iconic Mexican treat. This energizing take on a classic features a mix of Dutch Bros’ exclusive energy drink, […]
Tropicana has introduced ‘Tropcn,’ limited-edition packaging-now with the letters “AI” removed from their name-to celebrate the leading orange juice brand’s natural ingredients, highlighting the fact that there is nothing artificial, and never has been anything artificial, in Tropicana Pure Premium orange juice. “Our limited-edition run of ‘Tropcn’ orange juice bottles represents our ongoing commitment to […]
The Milwaukee Brewers have selected ANC Studios, (www.anc.com), as the single-source solutions integrator for an innovative new digital signage system at American Family Field. “With the advancements in technology since we last installed a new board, the new displays are a game-changer,” said Brewers President – Business Operations Rick Schlesinger. “The boards will offer greater […]
Cineplex Digital Media (CDM), has signed an agreement with Cadillac Fairview to operate and sell digital and static media, and sponsorships, for its extensive network of shopping destinations across Canada. CDM will operate a network of 200 digital displays in 18 Cadillac Fairview shopping centres, including landmark destinations such as CF Toronto Eaton Centre, CF […]
Cooler Screens, (www.coolerscreens.com), has launched CoolerX, an advanced software solution that uses AI and data science to identify precise marketing activation opportunities in stores, driving incremental sales growth for retailers and brands. Developed in collaboration with Microsoft and NVIDIA, global leaders in AI applications, the software is tailor-made to operate “smart screens” for the in-store […]
PEPSI Wild Cherry is unveiling ‘Get Wild,’ a new marketing campaign that captures the essence of modern adulthood and the new ‘wild’ realities of millennials and young adults. The campaign humorously depicts everyday experiences that millennials face as they navigate their new lives of 24/7 adulting. “As a millennial myself, I know firsthand what it’s […]
Health-Ade has launched SunSip by Health-Ade, a prebiotic soda. Known for their kombucha, this move positions the brand to become the next leader in the rapidly expanding functional beverage industry, which is estimated to reach $62B in 2027. While Health-Ade Kombucha has long been a top choice for consumers looking for a better-for-you soda alternative, […]
Over the past five years, Mind Haze Hazy Tropical IPA has become more than Firestone Walker’s best-selling beer. The all-new Mind Haze Brain Melter Hazy Imperial IPA (8.5% ABV), joins Mind Haze Cosmic Crusher Juicy Imperial IPA (9.5%) as the latest addition to the Mind Haze fold. Brain Melter is dry-hopped twice, with double the […]
The Yuengling Company announced a 2024 partnership with Keep Texas Beautiful (KTB), a nonprofit organization that empowers Texans to keep its communities clean and beautiful. Yuengling is donating $1 per Yuengling Traditional Lager case sold, up to $50,000, to KTB. Texans can purchase Yuengling Lager in special promotional packaging on 12-pack, 12-ounce cans throughout the […]