The World of Sales Promotion
Labatt Blue Light recently introduced a new fruit flavored light pilsner, Labatt Blue Light Apple, a premium lager with natural, crisp apple flavor. Labatt Blue Light Apple joins Labatt Blue Light’s other fruit flavored products, Blue Light Lime and Blue Light Grapefruit, as a limited release this summer. Jason Folaron, Brand Manager for Labatt USA, […]
Keystone Light has introduced limited-time summer packaging that is an ode to the many outdoor spaces where Keystone Light is best enjoyed, from mountainsides and lakes to forest landscapes. And the piece de resistance? A Keystone Light-branded utility task vehicle (UTV) – available for legal-age consumers to win and local distributors to put on display. […]
This summer, agency for premium brands, Team One along with wine brand Chateau Ste. Michelle (CSM) issued a call to action to concertgoers across the country, urging them to unplug from technology and enjoy the moment. Tapping into the brand’s multi-year partnership and role as the official wine sponsor for Live Nation, the new campaign […]
Cupcake Vineyards has released Citruskissed Pinot Grigio, from the sun-drenched vineyards of California. This crisp, medium-bodied and fruit-forward wine comes with prominent notes of lime and lemon zest. “Building on the success of our Pinot Grigio and the rapid growth in flavor-forward Pinot Grigios, we’re excited to bring Citruskissed Pinot Grigio to the Cupcake portfolio,” […]
Essentia Water, a pioneer of ionized alkaline water, has partnered with House Wine to bring fans a new, limited-edition Water + Rosé box – a side-by-side combo of Essentia Water and House Wine Rosé. With the equivalent of eight standard 750ml bottles of House Wine Rosé and 32 (8 oz.) glasses of Essentia Water, this […]
VSBLTY Groupe Technologies, (vsblty.net), has activated a partnership with Shelf Nine and Phoenix Vision to build and manage a national in-store media network that will bring news and advertising via active digital signage technology using artificial intelligence directly to shoppers in retail stores. The new activations will start in New York and roll out nationally […]
Merryfield, (www,merryfield.com), announced that Fresh Thyme Market will be the first retailer to adopt the Learn & Earn program powered by Merryfield Rewards, which leverages Cornerstone’s Smart Shelf Tag™ technology to increase in-store consumer engagement and influence point-of-purchase decisions through in-aisle branded digital content and exclusive incentives and rewards unlocked with any smartphone. As a […]
Cooler Screens, (www.coolerscreens.com), announced its proprietary in-store retail media technology will power digital smart screens in additional retail stores. The expansion will bring smart screens into 500 Kroger stores across the U.S. This follows a successful three-year pilot that had a goal of improving in-store consumer experiences with dynamic, interactive media and digital merchandising. Through […]
Main St Group, (www.mainstgroup.com), recently created this display for the Jack Daniels brand. Its mission was to design a display that grabs attention and increases sales. The display’s theme was “Buy a Jack and get a free six-pack of mini Coke cans.” The standout display highlights the Jack Daniels brand and the refreshing taste of […]
SweetWater Brewing Company, the ninth largest craft brewer in the U.S. and a subsidiary of Tilray Brands, has launched SweetWater Spirits, a new collection of bright and refreshing ready-to-drink mixed cocktails in a can. Two spirits-based cocktails, Vodka Soda Citrus and Vodka Soda Punch, are available in 12-ounce cans at 105 calories each. “The ready-to-drink […]
Boston Beer Co. has reintroduced its first spirits-based seltzer as Truly Vodka Soda. Truly Vodka Soda combines six-times-distilled vodka, real fruit juice, and premium flavors for a light and refreshing drink. First introduced as Truly Vodka Seltzer in 2022, Truly’s first spirits-based seltzer has a fresh new look and more great-tasting flavors. Rounding out the […]
Kinder Bueno, a crispy, creamy chocolate bar, kicked off the busy road trip season with the return of “Summer Gets Bueno,” an annual program that helps travelers transform an ordinary road trip into an extraordinary journey. Building on the success of last year’s program, “Summer Gets Bueno” helps people get to where they need to […]
Nabisco is inviting consumers to enter a sweepstakes for a chance to win a Nintendo Switch Prize Pack which includes a Nintendo Switch – OLED Model system and a download code for a digital game on the Nintendo Switch system or a trip to Super Nintendo World at Universal Studios Hollywood. Nabisco Multipacks bring characters […]
Kellogg Co. has introduced Pringles Harvest Blends, a new collection starring two new ingredients, multigrain and sweet potato. New Pringles Harvest Blends boast a blend of ingredients and crispy, crunchy texture for a deliciously complex tasting experience. The new collection of potato-based crisps is available in four irresistible flavor varieties: Pringles Harvest Blends Multigrain Farmhouse […]
Cold Stone Creamery partnered with Warner Bros. and Mattel to introduce a Barbie-inspired flavor – Pink Cotton Candy. All That Glitters is Pink Creation combines Pink Cotton Candy Ice Cream, Graham Cracker Pie Crust, Dance Party Sprinkles and Whipped Topping. Guests could get their Gotta Have It Creations in a limited edition Barbie movie-themed custom […]
Rita’s Italian Ice & Froze Custard has introduced Peach Ring Italian Ice and Peach Ring Gummy topping. Peach Ring Italian Ice is featured in Rita’s Peach Ring Gelati and Frozen Drink, topped with two Gummy Peach Rings. The Peach Ring Italian Ice flavor can also be enjoyed across Rita’s menu of signature Italian Ice treats. […]
sweetFrog, the premium frozen yogurt brand, is hopping into the fall spirit with a new seasonal flavor, Pumpkin Bread Batter. This limited time flavor is now available at participating U.S. sweetFrog stores. This seasonal special is a combination of Pumpkin and Cake Batter frozen yogurts, blended with ground cinnamon, making it the epitome of pumpkin […]
Coffee Bean & Tea Leaf’s summer seasonal menu features a new line-up of beverages that complement its core matcha drinks. Featured are the Matcha Cookies & Cream Ice Blended drink, Iced Mango Matcha Latte, along with a Mint Chocolate Ice Blended drink. “We know how much our guests love our matcha drinks, so we’re excited […]
Dunkin’s full summer menu features the sweet return of Salted Caramel Cold Brew. With a slow-steeped, ultra-smooth cold brew and a sweet, subtly salty caramel flavor, this summery sensation is topped with a pillowy salted caramel cold foam and finished with a burnt sugar topping. Offering an unbeatable creamy texture, the cold brew boasts a […]
Starbucks Pumpkin Spice flavored and fall-inspired at-home and ready-to-drink coffees are returning to grocery store shelves, inspired by the iconic Starbucks Pumpkin Spice Latte, which first became available 20 years ago. This year’s lineup of seasonal favorites features a variety of coffees and creamers for the pumpkin spice enthusiast, including Starbucks Pumpkin Spice Flavored Coffee […]