The World of Sales Promotion
EV Range is working with LG Business Solutions, LSI Industries and Broadsign on an integrated solution including electric vehicle chargers and charger station management software, with digital signage and advertising options. The ChargeCast solution will help remove the complexities of integrating and managing chargers equipped with advertising displays. James Pfenning, Technical Sales Dir. at LG […]
Acosta, a leader in providing commerce-centric solutions for the modern marketplace to brands, retailers and foodservice providers, and Pensa Systems, (www.pensasystems.com), a leader in digital retail shelf inventory management solutions, have partnered to drive revenue growth for CPG brands and retailers with retail shelf visibility insights. This new partnership brings together Acosta’s business intelligence and […]
Sensormatic Solutions, the leading global retail solutions portfolio of Johnson Controls, (www.johnsoncontrols.com), unveiled its newest storefront solution, the Sensormatic Synergy Media Display. Sensormatic Synergy Media Display enables retailers to install dynamic displays onto their Sensormatic Synergy loss prevention pedestals at the front of the store, so they can do more with their most-visible touchpoints. Sensormatic […]
ZenWTR, the world’s first and only water bottled with 100% recycled, certified, ocean-bound plastic, and Circuit, a leading electric shuttle service, have joined forces in a new media partnership. This summer, ZenWTR sponsored Circuit cars in the Hamptons and Santa Monica, providing passengers with eco-friendly transportation. This partnership blends the visibility of Circuit’s eye-catching electric […]
Klondike is embarking on the ultimate road trip, popping up in three U.S. cities to find the most creative hometown and reward them with their very own summer block party and the chance to be featured on Klondike Bar limited edition packaging. The Klondike ‘What Would You Do’ Challenge Mobile tour will travel from Austin, […]
Red Robin Gourmet Burgers has launched its “Summer of YUMMM” tour, a multi-city burger bonanza featuring in-market activations and opportunities to sample Red Robin’s new bigger, juicier burgers. Local events will serve up plenty to do for burger lovers of all ages including games and prizes, giant photo-ops and more from exciting, family-friendly locations. The […]
To celebrate family summer gaming, Nintendo hosted the Nintendo Summer of Play tour to give guests of all ages the chance to discover their favorite Nintendo characters and learn more about the worlds they come from. Nintendo traveled to various cities across the U.S. and invited guests to explore the worlds created by Nintendo Switch […]
Ashley, the #1 furniture and mattress retailer in North America, recently hosted Ashley’s Beach Retreat on the Santa Monica Pier. The free and open-to-the-public event hosted an accessible vacation oasis for guests to come and experience the Ashley brand in a whole new way. Guests were able to take home one-of-a-kind Ashley gifts, enjoy music […]
Walmart is inviting customers to experience Walmart’s Summer Rewind, a 33-city, cross-country installation that lets customers travel back in time and experience its stores like a kid again. Whether it’s jumping into that famous Walmart ball cage or opening the freezer doors to snack on sweet treats, Summer Rewind gives customers the chance to do […]
As the Official Soft Drink of the NFL for over 20 years, Pepsi is introducing Pepsi Zero Sugar as the new “Official Zero of the NFL” for the 2023-2024 season. To celebrate, Pepsi is joining forces with running back D’Andre Swift of the Philadelphia Eagles – who announced earlier this year that he’d sport No. […]
Monster Energy has unveiled the latest addition to its signature Monster Energy Ultra Family – Strawberry Dreams. “Our goal with Monster Ultra Strawberry Dreams was to create a beverage that feels like a wave of hypnotic flavor hitting you all at once,” said Dan McHugh, CMO, Monster Energy. “Drinking Monster Ultra Strawberry Dreams is a […]
Created with gamers for gamers, the new Coca-Cola Ultimate Zero Sugar was crafted in collaboration with League of Legends developer Riot Games. Coca-Cola Ultimate Zero Sugar will bridge the virtual and real worlds with a series of disruptive digital and IRL activations. League of Legends players can put their skills to the test via a […]
Kentucky Fried Chicken is making its KFC Chicken Sandwich even more craveable with a spicy new promotion tied to the Diablo IV video game. Customers who purchase any KFC Chicken Sandwich (classic or spicy, including combo options) on the KFC app or KFC.com will be eligible to unlock exclusive in-game rewards in one of the […]
Burger King is bringing the heat with Fiery Nuggets, a spicy version of its iconic chicken nuggets, and its latest take on frozen beverages with a hint of sweet heat, the Frozen Fanta Kickin’ Mango. The new Fiery Nuggets are coated with an irresistible spicy glaze, while the $1 Frozen Fanta Kickin’ Mango is a […]
Popeyes announces there is now a sandwich for everyone, everyday with the Blackened Chicken Sandwich hitting restaurants across the US and Canada. The breading-free, flavor-full sandwich is the first permanent addition to the chicken sandwich family since its iconic launch in 2019. Popeyes Blackened Chicken Sandwich features an antibiotic-free, whole chicken breast, marinated for 12 […]
Skippy peanut butter varieties are now certified vegan by the Vegan Awareness Foundation. The brand’s portfolio of vegan-certified products includes both creamy and Super Chunk peanut butter in regular and natural varieties, as well as squeeze packs and no-sugar-added peanut butter spreads. “We’re proud to be the only vegan-certified peanut butter that’s as delicious and […]
Lemon Perfect, the fastest-growing brand in the enhanced water category, announced that it is certified Plastic Neutral in partnership with rePurpose Global, the world’s leading plastic action platform. This collaboration will fund the recovery of nature- and ocean-bound plastic waste while contributing to systemic change through the financing of infrastructure and plastic waste supply chain […]
GoodPop and 4ocean announce that GoodPop will join the clean ocean movement, making history as the first food brand to receive its Plastic Neutral Product Certification. The two-year agreement with the frozen treat maker and the country’s premier ocean clean up company will offset more than half a million pounds of plastic from packaging and […]
Breckenridge Distillery, one of the most awarded craft distilleries in the U.S., and the official bourbon of the Denver Broncos, announced two new limited-edition Back-to-Back Broncos Bourbon Blends, the third commemorative Broncos Bourbon Blends of the series collaboration. This season’s bourbon collaboration pays homage to the back-to-back World Championships wins by the Broncos in 1997 […]
Labatt Blue Light is releasing Throwback Tea, a non-carbonated red raspberry hard iced tea, featuring the iconic red helmet on its packaging. Newly named the official sponsor of Bills Mafia, Throwback Tea brings today’s fans the intensity and nostalgia of the Bills’ teams from the 1990’s while they cheer on their favorite team. “There is […]